International Marketing Officer

Working closely with the International Recruitment Marketing Manager, this role is responsible for advancing the profile and reputation of the University overseas, through a wide range of recruitment marketing activities.

Typically, you will: 

• Produce, implement and monitor marketing plans to support the delivery of internationalisation strategy recruitment KPIs.
• Enhance the brand profile and improve conversion of enquirers through to enrolment, utilising a range of communication mediums e.g. digital and social media, industry  advertising, direct mail/email campaigns as per market drivers.
• Manage and deliver multi-channel marketing campaigns, the production and maintenance of promotional materials and the coordination of digital-based conversion activity for prospective international students.
• Lead international digital marketing campaigns to include but not limited to search engine optimisation, pay per click and digital display.
• Manage a budget, taking full ownership of this and providing accountability and ownership – demonstrating regular evidence of marketing performance and ROI.

• Analyse, create and present statistical marketing and recruitment reports.
• Develop and manage temporary teams, which support the delivery of work in your own area and of cross-office projects.
• Provide specialist advice and guidance to colleagues in academic faculties and other External Relations Services with a view to developing international marketing campaigns.

The ideal candidate: 

• You will have a track record of success, developing marketing or sales plans and meeting or exceeding targets.

• This role would suit an innovative marketer with a professional marketing qualification or equivalent professional experience.
• You will have practical digital marketing experience preferably with international marketing expertise. Experience of evaluating advertising opportunities would be advantageous.
• Ability to negotiate, liaise with senior stakeholders, find and implement novel ideas and communicate your ideas with sensitivity and diplomacy.

About the International Office team: 

The International Office is responsible for the recruitment and support of international students, overseas partnership development and student mobility programmes. The Office supports the delivery of the University’s ambitious internationalisation strategy whilst ensuring that Manchester Metropolitan University retains and enhances its global profile. 

International is a key area of growth at the University, and this is an exciting opportunity to join a dynamic International Recruitment & Marketing team providing the opportunity to work in a forward-thinking and well supported environment. 

Working at Manchester Metropolitan: 

Based in central Manchester, you will enjoy a generous annual leave allowance (25 days, plus Christmas Closure, plus Bank Holidays) a fantastic pension scheme, access to retail discounts and Employee Assistance Program, cycle to work scheme, plus many more rewards and benefits. 

To apply: Please attach your CV and covering letter, detailing how you meet the person specification to the online portal. For informal enquiries about the position, please contact Frances Corley  on f.corley@mmu.ac.uk   

Applications without covering letters will not be reviewed.

At Manchester Met we have recently refreshed our strategy and launched the Road to 2030 (add link). Marketing will play a key role in helping to support the University to deliver outstanding teaching and research and it’s a great time to be a part of the team as we shape how we work in the future. 

We are investing in a number of new roles and will be going through exciting changes to put marketing excellence, impact and staff development at the heart of how we work.  Our core work won’t change and we are looking for talented staff who share our vision to come and work with us. 

If you apply for this role and are offered an interview we will be able to share more detail about our transformation plans as part of the recruitment process

Manchester Metropolitan University is committed to supporting the rights, responsibilities, dignity, health and wellbeing of staff and students through our commitment to equality, diversity and inclusion.

We promote applications from all sections of the community, irrespective of background, belief or identity, recognising the benefits that a diverse organisation can bring. We particularly encourage applications from Black and Minority Ethnic candidates, who we recognise are underrepresented in this area.

Hybrid working is offered for this role.  The nature of the role requires presence on campus at certain times of year, but at other times you will be able to complete some work remotely. We recognise the benefits and importance of an environment that supports flexible working and are open to conversations throughout the application process.