Digital Content Strategist, Marketing & Brand Management

Marketing & Brand Management invites applications for a Digital Content Strategist to join their team. The University of Montana’s Digital Strategy and Innovation team (part of the Marketing and Communications sector) is seeking a Digital Content Strategist to focus on content, engagement, optimization and performance evaluation for the university’s website properties and provide content planning and development support to the social media team.

Working under the supervision of the Director of Digital Strategy, the Digital Content Strategist will optimize website content to support user engagement goals especially related to student recruitment and use site analytics for a new enrollment microsite and for selected resources on the UMT.edu website. This person will have experience with content strategy, search engine optimization, website performance analytics and the use of content management systems. The successful candidate will also coordinate website-focused content approaches with the social media manager to capitalize on engagement goals.

Members of the digital strategy team are often called on to support other sectors across the university with website and social media projects. This role will be a part of a team-wide coaching program designed to support these colleagues with best practice guidelines, research support and work product evaluations and recommendations.

Curiosity, collaboration and creativity are essential in this role. The successful candidate will serve as a connection point with admissions, web technology, external vendors/partners and throughout the Marketing and Communications sector to explore content opportunities, collaborate on development and implement new and revised resources.

Duties and Responsibilities:

• Working with editors, writers, photographers, designers, producers, project managers and other team members to produce content for the university’s enrollment-focused websites
• Researching and staying up-to-date on the latest developments personalized content trends and consumer behavior
• Directing student employees in photography and video selection to enhance website content
• Maintaining a calendar of project deadlines and content launch dates
• Working with marketing, admissions and web colleagues to evaluate performance, facilitate tests and adjust strategies as needed
• Collaborating with the social media manager to coordinate strategies and integrations between social channels and UM websites
• Interpreting performance analytics to adjust existing content and plan for new resources; participate in market research projects focused on digital marketing assets

Required Skills

• Communication and leadership skills
• Storytelling skills
• Writing and editing skills
• Basic Adobe Suite (Photoshop, InDesign, etc) skills
• Organization, time management and project management skills
• Strong strategic thinking skills and the ability to see the bigger picture
• Knowledge of/experience with website analytics and reporting

Minimum Required Experience

• High School diploma and two (2) years of relevant professional experience or an equivalent combination of education and experience to carry out the duties and responsibilities of the position

Preferred Qualifications

• Endless curiosity about our markets, brand, resources, channels, technology and team
• “I can help” attitude for problem-solving within and beyond the marketing and communications sector.
• Bravery when it comes to doing the right thing, asking hard questions, pitching new ideas, or embracing change
• Experience in development and maintenance of website content using a content management system (CMS)
• Understanding of brand pillars in the context of content strategy, the importance of brand messaging and consistency
• Creativity in the development of new content or adaptation of existing content resources
• 5-7 years of experience in marketing, communications or other related fields

About Marketing & Brand Management

UM’s Marketing, Communications and Brand Management office is the university’s in-house media department that creatively and proudly expresses the UM story on multiple channels. The unit includes a suite of professional writers, web developers, graphic designers, videographers, photographers in addition to marketing, licensing and trademark, brand management, social media and strategic communications staff. The sector shares UM’s unique and compelling story as Montana’s first and oldest public flagship institution and 129-year commitment to transforming lives through higher education.

The University of Montana is an Affirmative Action/Equal Opportunity employer and has a strong institutional commitment to the principle of diversity in all areas. In that spirit, we are particularly interested in receiving applications from a broad spectrum of qualified people who would assist the University in demonstrating its five priorities for action : Place student success at the center of all we do; drive excellence and innovation in teaching, learning, and research; embody the principle of “mission first, people always”; partner with place; and proudly tell the UM story.

To learn more about the University of Montana, Missoula, and the State of Montana, please visit the links below.

Position Details

Position Title:                    Digital Content Strategist (Editor II)

Position Number:              000040

Department:                       Marketing & Brand Management

Work Schedule:                 Full-time, 1.0 FTE (40 Hours a week), Monday through Friday 8:00 am to 5:00 pm, 12 months/year

Salary:                                $20.13/hr

Union Affiliation:               FOCUS-MFPE

Probationary Period:        Six months minimum

Benefits Include :               Insurance package, mandatory retirement plan, partial tuition waiver, and wellness program.

Criminal Background Investigation is required prior to the Offer of Employment In accordance with University regulations, finalists for this position will be subject to criminal background investigations. ADA/EOE/AA/Veteran’s Preference Reasonable accommodations are provided in the hiring process for persons with disabilities. For example, this material is available in alternative format upon request. As an Equal Opportunity/Affirmative Action employer, we encourage applications from minorities, veterans, and women. Qualified candidates may request veterans’ or disabilities preference in accordance with state law. References: References not listed on the application materials may be contacted; notice may be provided to the applicant. Testing: Individual hiring departments at UM may elect to administer pre-employment tests, which are relevant to essential job functions. Employment Eligibility: All New Employees must be eligible and show employment eligibility verification by the first date of employment at UM, as legally required (e.g., Form I-9).

How to Apply

Priority Application Date: Thursday, October 13, 2022by 11:59 PM (Mountain Time)

Complete applications received by the ‘Priority Application Date’ will be guaranteed consideration. The position will remain open until filled. Candidates are required to submit the following materials online via “New Resume/CV” button directly through the UM jobs website.

A complete application Includes:

Letter of Interest – addressing your qualifications and experience related to the stated required skills for the position. A general letter salutation such as “Dear Search Committee” or “Dear Hiring Manager” is acceptable

Detailed Resume – listing education and describing work experience

Professional References – names and contact information for three (3) professional references

Missoula, Montana, United States