Content Strategist

At Creighton, you are part of something big. Your skills and passions unite with thousands of faculty, staff, and students inspired to change the world. Here, we offer meaningful work driven by a 475-year-old Jesuit tradition committed to social justice and serving others. Through this tradition, we push the boundaries of innovation. We pursue new knowledge for the betterment of society. We seek to improve our world through Catholic and Jesuit values. And it all starts with you.

 

We are seeking a Content Strategist to join our University Communications and Marketing team. The Content Strategist plans, executes, and measures digital content that is effective for Creighton’s audiences and builds the university’s brand. In this role, you will work cross-functionally to drive ideation for original content, develop content, and collaborate and recommend effective distribution strategies.

 

As our Content Strategist, you will develop audience personas, customer journey maps, content distribution plans, and multimedia content in support of the university’s strategic initiatives. The Content Strategist will be adept at using data to identify insights on how content is performing and building data-driven content strategies.

 

Key Responsibilities

• Help drive a cohesive editorial strategy for Creighton University in collaboration with marketing, communications, web and creative teams.
• Ensure the highest standards for all content produced across channels, including digital advertising, marketing materials, websites, social media and video.
• Collaborate with fellow content strategists, content developers, and subject matter experts to plan, create and review content.
• Research current trends and keywords to contribute to content idea generation.
• Collaborate with content developers, social media, creative and web teams to implement the content strategy, including content audits and web content optimization.
• Track and manage content performance and engagement to measure impact and provide insights to refine the content strategy.
• Bring a sense of curiosity to test and iterate new platforms to reach our target audience.
• Ensure consistency of messaging across all content channels.

 

Qualifications

• Bachelor’s degree in marketing, communications or related field is required.
• 5-7 years of progressive marketing experience.
• Proven ability and experience in building brands through digital content and content marketing.
• Demonstrated success delivering content programs in different digital environments, such as content management systems, email marketing and multi-channel marketing and communications.
• Understanding of the overall digital media landscape.
• Experience managing multiple, often fast-paced projects simultaneously.

 

Change the World From Here

 

AAP/EEO Statement 

Creighton University is committed to providing a safe and non-discriminatory educational and employment environment. The University admits qualified students, hires qualified employees and accepts patients for treatment without regard to race, color, religion, sex, marital status, national origin, age, disability, citizenship, sexual orientation, gender identity, gender expression, veteran status, or other status protected by law. Its education and employment policies, scholarship and loan programs, and other programs and activities, are administered without unlawful discrimination.

 

Disclosure Statement 

This description describes the general nature of work to be performed and does not include an exhaustive list of all duties, skills, or abilities required. Regular, reliable attendance is an essential function and all employees are required to follow any other job-related instructions and to perform any other job-related duties as requested by their supervisor. Employees may also be required to work in excess of normal working hours as workloads and seasonal activities necessitate. A complete description is available in the Human Resource office located at 3006 Webster Street Omaha, NE. Creighton University reserves the right to modify duties, responsibilities and activities at any time with or without notice.