Web Analytics Program Manager

IT Website Development

Full Time

69645BR

Job Summary

The Web Analytics Program Manager will manage web analytics and tag management tools, web user privacy tools, and compliance with website data privacy requirements, in support of marketing analytics for UCSF’s mission and business areas. They will support web data integrations with third party vendor partners and UCSF technology teams, while providing analytical, technical, and community support for UCSF’s digital marketing and communications professionals.

Reporting into the Web Services Manager, the ideal Web Analytics Program Manager uses data and user experience to drive decisions, and proactively communicates trends and insights to key decision-makers. The Website Analytics Project Manager will be accountable for managing website KPIs, supporting metrics, and triggers. The ideal candidate should have experience with content tagging and taxonomy, advanced web analytics, analytics strategy, and implementation. A strong focus on user experience (UX), user storytelling, and journeymapping will support the program manager’s success.

We prefer candidates with hands-on experience managing tags on websites, using tools like Google Tag Manager or SiteImprove, as well as SQL skills and deeper technical and/or analytical skills.

Department Description

The University of California, San Francisco (UCSF) is a leading university dedicated to promoting health worldwide through advanced biomedical research, graduate-level education in the life sciences and health professions, and excellence in patient care. It is the only campus in the 10-campus UC system dedicated exclusively to the health sciences. UCSF is technologically and organizationally complex, with both centralized and departmental IT units providing support for enterprise and specialized services. UCSF IT provides infrastructure, network, security, analytics, integration, and application support services, and is essential to the organization’s ability to support growth, mitigate security risk, and manage, store and share sensitive information.

Required Qualifications

• Bachelor’s degree in related area and / or equivalent experience / training.
• 5+ years of communications, business and/or process analysis functions focused on digital strategy, voice of the customer, or marketing technology.
• Minimum 5+ years of related experience
• 5+ years of experience web analytics and privacy applications design, deployment, and support. This should include working with site owners to design analytics programs and analyze results.
• 3+ years of experience in the design of processes, standards, and policies governing web analytics and privacy.
• 3+ years of experience in the methodologies associated with process and software design, modification and implementation.
• 3+ years’ experience in developing process and system/tool implementation plans.
• 3+ years’ experience with process analysis, systems analysis, process architectures and systems analysis methodologies and practices including traditional waterfall, Agile, Agile Scrum, UML, UML Enterprise, Lean/A3.
• 3+ years’ experience in complex process and systems requirement documentation standards, such as Use Case modeling, User Story creations and narrative description.
• 3+ years’ experience in of business processes and procedures.
• 1+ year in testing and test planning skills.
• Demonstrated ability to work with others from diverse backgrounds.
• Self-motivated and works independently and as part of a team. Able to learn effectively and meet deadlines. Demonstrates problem solving skills.
• Demonstrated effective communication and interpersonal skills. Demonstrated ability to communicate technical information to technical and non-technical personnel at various levels in the organization. Interpersonal and communications skills to work with both technical and non-technical personnel at various levels in the organization.

Preferred Qualifications

• 1+ year Experience with SiteImprove
• 3+ years of Experience with creating reports and dashboards from google analytics
• 3+ years of content strategy experience

About UCSF

The University of California, San Francisco (UCSF) is a leading university dedicated to promoting health worldwide through advanced biomedical research, graduate-level education in the life sciences and health professions, and excellence in patient care. It is the only campus in the 10-campus UC system dedicated exclusively to the health sciences. We bring together the world’s leading experts in nearly every area of health. We are home to five Nobel laureates who have advanced the understanding of cancer, neurodegenerative diseases, aging and stem cells.

Pride Values

UCSF is a diverse community made of people with many skills and talents. We seek candidates whose work experience or community service has prepared them to contribute to our commitment to professionalism, respect, integrity, diversity and excellence – also known as our PRIDE values.

In addition to our PRIDE values, UCSF is committed to equity – both in how we deliver care as well as our workforce. We are committed to building a broadly diverse community, nurturing a culture that is welcoming and supportive, and engaging diverse ideas for the provision of culturally competent education, discovery, and patient care. Additional information about UCSF is available at diversity.ucsf.edu

Join us to find a rewarding career contributing to improving healthcare worldwide.

Equal Employment Opportunity

The University of California San Francisco is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Job Code and Payroll Title

000657 BUS SYS ANL 4

Job Category

Clinical Systems / IT Professionals, Marketing / Communications, Professional and Managerial

Bargaining Unit

99 – Policy-Covered (No Bargaining Unit)

Location

San Francisco, CA

Additional Shift Details

Mon-Fri; 8:00 – 5:00