UK Conversion Officer

This is an exciting opportunity to join our UK Conversion Team. The UK Conversion Officer (Faculty of Education, Health and Wellbeing) is a key role within our UK Recruitment and Partnerships Department. The department brings together staff from across the institution into a professional recruitment service, managing the full prospective student journey. The Conversion team deliver on key elements of the recruitment strategy focusing on activity working with prospects from application through to enrolment. The team develop, lead and deliver conversion activities at both a cross-institutional and faculty level.

You will support in the delivery of key activities of the UK Recruitment Strategy, in particular, conversion activities within the ‘application to enrolment’ stages of the prospect journey. You will be required to work closely with the Recruitment Coordinator and faculty recruitment staff to develop the conversion activities of the operational action plan, managing operational delivery of specialist areas (such as outbound telephone nurturing campaign) and will managing operational delivery of conversion activities focusing on the Faculty of Education, Health and Wellbeing)

The post holder will also manage applicant referrals with regards to faculty enquiries as well as qualification equivalencies, owning the faculty specific courses on the qualification equivalency database.

The role will support coordination of faculty staff in the University’s confirmation and clearing activity, as well as supporting the wider directorate and UK Conversion Manager in the overall running of the operation.

You will work closely with other recruitment teams across the department, directorate and wider university to ensure a cohesive and streamlined approach to recruitment and conversion.

We are seeking to employ an individual with experience of planning and delivering nurturing conversion activity (including appropriate targeting, monitoring of objectives and KPIs) and experience of using a CRM system to implement and deliver campaigns.

You will have an understanding of the HE student recruitment lifecycle for both post-18 and “non-traditional learners” and experience of planning and delivering tailored activity to support with conversion initiatives.

You will have strong communication and interpersonal skills; organisational skills, and have the ability to build effective relationships and work collaboratively with internal stakeholders.

You will also have experience of line managing and supervising staff.

For further information or an informal discussion please contact Laura Wright, UK Conversion Manager, laura.wright2@wlv.ac.uk  

The University of Opportunity for Students and Staff

As part of our commitment to ensure the diversity of our staff body reflects those of the student and local communities we serve, we particularly welcome applications from candidates of Black, Asian, or Ethnic Minority heritage, and candidates who are Disabled (including people who may not define themselves as disabled, but nevertheless encounter challenges)

PLEASE NOTE: Applications are scored against the criteria set out in the job description and person specifications attached to this advert. Applications are not assessed against the job advert so please ensure your applications are crafted against the Job Description and Person Specification contained within it.