The barriers to AI adoption faced by SMEs owned by women, minorities, or underrepresented groups (Ref: LB25-PA-CT-unfunded)

Are you passionate about harnessing technology to create a more equitable business landscape? This groundbreaking research explores how artificial intelligence (AI) can serve as a powerful tool to uplift small and medium enterprises (SMEs) owned by women and minorities.

AI has the potential to transform business operations – boosting efficiency, enhancing decision-making, and unlocking new markets. Yet, for many underrepresented entrepreneurs, systemic barriers and limited accessibility keep these benefits out of reach. This project seeks to bridge that gap by addressing the unique challenges these entrepreneurs face, such as securing funding, improving market visibility, and competing in an increasingly digital economy.

Through innovative research, we aim to identify actionable solutions that make AI technologies more inclusive, accessible and impactful for diverse SMEs. By doing so, this work will help build a future where AI isn’t just a tool for innovation, but a driver of equity and opportunity for all.

If you’re driven to make a tangible difference and lead cutting-edge research at the crossroads of AI, entrepreneurship and social justice, this PhD programme is your chance to be a changemaker. Join us in shaping a world where technology empowers everyone.

94% of Loughborough’s research impact is rated world-leading or internationally excellent. REF 2021

Supervisors

• Primary supervisor: Dr Peggy Alexopoulou
• Secondary supervisor: Dr Cagri Talay

Entry requirements

At least a 2:1 honours degree (or equivalent) with a UK master’s degree (with an average programme mark of no less than 65%) or international equivalent.

English language requirements

Applicants must meet the minimum English language requirements. Loughborough Business School requires a minimum IELTS band 7.0 or above with not less than 7.0 in each component. Further details are available on the international website

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Tuition fees for 2025-26 entry

UK fee – To be confirmed Full-time degree per annum

International fee – £22,360 Full-time degree per annum

How to apply

1. Put together your research proposal (between 2,500 to 3,000 words including references). Share your research proposal with the identified supervisor(s) and confirm they are willing to be named in support of your application. You are also encouraged to ask for feedback to develop your research proposal.
2. All applications should be made online. Under programme name, select ‘Business School’. Please upload with your application a research proposal, copies of your transcripts/certificates, English language certificate and contact details of two academic references, one of which must be from your most recent degree. Please quote the project reference number: LB25-PA-CT-unfunded.

To avoid delays in processing your application, please ensure that you submit the minimum supporting documents.

The selection criteria will be used by academic schools to help them take a decision on your application.

Apply now