Sr Manager Key Account in Toronto, Ontario

Molson Coors Beverage Company

Sr Manager Key Account

Date: Jun 20, 2024


Toronto, CA

Requisition ID: 31570

A Career in Beer and Beyond:

Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments.  We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.

We are Talent Brewers with our culture rooted in our core values. We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture.  We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities. So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.  

*The Headlines: *

Reporting to the Director ofKeyAccountsOntario, you willbe responsible formanagingOntario’s major accounts as well as theOntarioportionof national major accounts.

In this role, you will work closely with the leaders of various chains and regional groups, developing and proposing product assortments, strategies, and creative and customized programs to achieve sales volume, market share, and profitobjectiveswithin your accounts.

More specifically, you willmaintainbusiness relationships with your clients,establisha market development plan toacquirenew distribution and partners, negotiate contractual agreements, manage the budget, and analyze accounts toidentifybusiness opportunities.

Additionally, you willbe responsible forcoordinating and ensuring the delivery of the operational plan, execution standards, and financial budget in the assigned market. To do this, you will need tomaximize management, delegation, coaching, and evaluation principles continuously and definitively.


  • Establish a solid network of relationships with major banner partners at the head office based on trust and businessexpertise.

  • Alsoestablishdirect links with partners and franchisees of different clients for the presentation of plans, innovations, training, and quarterly programs in line with the strategies.

  • Develop business plans and beer category plans for major clients by effectively using the strategic planning process,identifyingopportunities that guarantee the progress of our common business results, and maximizing our volume, revenue, and market share opportunities.

  • Responsible for implementing the negotiation strategy with large-scale clients and leading negotiations with several important stakeholders, respecting investment criteria, maximizing return on investment, and ensuring Molson Coors meets itsobjectives.

  • Establish and lead a prospecting and market development plan by uncovering andestablishingnew business relationships with large-scale clients.

  • Work closely with the sales operations team and regional sales managers to maximize the execution and consistency of contracts and various strategies (pricing, promotions, distribution), collect feedback from the sales force to improve the execution of strategies. Know how to influence andleveragethe help of various sales support departments (business intelligence, revenue management, Channel Marketing) to maximize the developed and executed strategies and programs.

  • Responsible for various special projects related to innovations.

  • Monitor and measure the results of each major client, both at the head office and at the store level.

  • Contribute to achieving provincial volume, revenue, market share, and profitobjectivesby ensuring that the company’s anddifferent brands’ strategies are applied to major clients and that the expected profits are delivered.


  • You hold a bachelor’s degree in business administration, marketing, or equivalent.

  • You have more than 7-10 years of experience in sales and negotiations with concrete successful results.

  • You have knowledge ofthe grocery and convenienceenvironments. An alreadyestablishedcontact network is an asset.

  • You are creative and innovative, result-oriented, and customer-focused while being a skilled negotiator.

  • You know how to plan, manage priorities, and make quality decisions.

  • You are an effective communicator.

  • You havegoodknowledge of Word, Excel, and PowerPoint software.

  • Youdemonstrateenergetic leadership, make informed decisions, keep your commitments, and know how to align your initiatives with the company’s strategies.

  • You hold a valid driver’s license.

  • You share Molson’s values: Integrity and respect, excellence, quality, creativity, and passion.

  • As part of the recruitment process, candidates willbe requiredto consent to a criminal background check.

Work Perks that You Need to Know About:

  • Flexible work programs that support work life balance including a hybrid work model of 3 days in the office

  • We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities  

  • We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are 

  • Engagement with a variety of Employee Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization 

  • Ability to grow and develop your career centered around our First Choice Learning opportunities

  • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement savings plan with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources

  • Access to cool brand clothing and swag, top events and, of course… free beer and beverages! 

  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences  


Molson Coors is committed to a diverse and inclusive workplace. We’re an equal opportunity employer and invite applications from candidates of all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail [email protected] .

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