Specialist, Communications & Marketing – Social Media

Position Details
Position Information

Requisition Number	S2169P
Home Org Name	ACES Comm, St Mktg, and Client Rel
Division Name	AL Cooperative Extension System
Position Title	Specialist, Communications & Marketing – Social Media
Job Class Code	OC22
Appointment Status	Full-time
Part-time FTE
Limited Term	No
Limited Term Length
Job Summary	The Alabama Cooperative Extension System (Alabama Extension) is seeking applicants to take our social media program to the next level. As we look for ways to identify and reach new audiences and increase engagement with those already familiar with ACES, a dynamic social media expert will play a key role in moving us forward. The selected candidate will work with a highly successful content-creation team to develop custom social media content and campaigns that spotlight Extension and its educational programs. As well as develop and implement social media strategies that support the vision, mission, goals and achievements of its educational efforts and programming. This position will be responsible for facilitating online social networks to connect targeted audiences with research-based Extension messaging; creating and using photography and video to enhance Extension content; and participating in the evaluation of the effectiveness of Extension public relations efforts. Content generated will highlight the areas of agriculture, forestry and natural resources, families and 4-H/Youth. This position will support the production of materials to include content/style editing, designing, photography and news writing. EXTENSION: The Alabama Cooperative Extension System is the outreach organization for the land grant mission of Auburn University and Alabama A&M University and Auburn University. Its educational programs grow from these two land grant university campuses to serve the people of Alabama. Science-based educational programs are delivered that enable people to improve their quality of life and economic well-being. Information and programs are available online or in person through all 67 County Extension Offices and at teaching sites throughout Alabama communities. For more information, please see https://www.aces.edu/ . About Auburn: Auburn was named by Forbes Magazine as one of the state of Alabama’s best employers, with employees staying an average of ten years! Learn more about Auburn’s impact, generous employee benefits, and thriving community by visiting aub.ie/working-for-auburn . It’s a Lifestyle: The Auburn/Opelika area is a page right out of Southern Living magazine with an idyllic small-town feel, perfecting a unique balance between a close-knit community and driving consistent growth and development. Paralleling the exponential growth of Auburn University, the Auburn/Opelika area boasts services and amenities that cater to any interest. We’re proud of our top school systems, city services, award-winning restaurants, and the infectious spirit of life in a college town. You can find us nestled halfway between the beach and the mountains in a lower-cost-of-living area, two hours outside of Atlanta or Birmingham. If you’re new to Auburn, we’d love to introduce you. If you’re already acquainted with Auburn, we’ll keep it simple: it’s time to come home! Our Commitment: Auburn University is committed to a diverse and inclusive campus environment. Visit auburn.edu/inclusion to learn more about our commitment to expanding equity and inclusion for all.
Essential Functions	Plan, develop, implement and manage social media campaign strategies across multiple platforms. Partner with Extension stakeholders to produce content that resonates with audiences and post content Create measurable goals, expected outcomes and KPIs for social media campaigns Monitor campaigns and report on their effectiveness. Stay on top of social media trends. Contribute to and help manage a digital marketing platform to administer campaigns that enhance customer experiences.

Minimum Education and Experience

Education Level	Bachelors degree from an accredited institution
Field of Study	Degree in Journalism, Communications, Marketing or related field
Years of Experience	No experience required for entry level
Area of Experience
Requirements for Additional Job Levels	Level II – Bachelor’s degree in a discipline appropriate to the position plus 2 years of experience in marketing and communications services. Level III – Bachelor’s degree in a discipline appropriate to the position plus 4 years of experience in marketing and communications services.

Alternate Minimum Education and Experience (If available)

Education Level	Indicated education is required; no substitutions allowed.
Field of Study
Years of Experience	Degrees accepted in lieu of experience for Level II and III
Area of Experience
Requirements for Additional Job Levels

Minimum Skills, License, and Certifications

Minimum Skills and Abilities
Minimum Technology Skills
Minimum License and Certifications

Desired Qualifications

Desired Qualifications

Experience as a social media manager with demonstrated success in growing audience reach and engagement. An innovative approach to social media management. Strong interpersonal skills and desire to work effectively with Extension stakeholders, including administrators, coordinators, agents and specialists. Impeccable written communication skills. Ability to manage several platforms simultaneously. A willingness to accept feedback and criticism; ability to pivot quickly as strategic direction changes.

Posting Detail Information

Salary Range	$41,600 – $81,000
Job Category	Communications/Public Relations/Marketing
Working Hours if Non-Traditional
City position is located in:	Auburn
State position is located:	Alabama
List any hazardous conditions or physical demands required by this position
Posting Date	11/11/2022
Closing Date	11/21/2022
EEO Statement	Auburn University is committed to an inclusive and diverse campus environment. Women, underrepresented groups, individuals with disabilities and veterans are encouraged to apply. AUBURN UNIVERSITY IS AN AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER. It is our policy to provide equal employment opportunities for all individuals without regard to race, sex, religion, color, national origin, age, disability, protected veteran status, genetic information, sexual orientation, gender identity, or any other classification protected by applicable law.
Special Instructions to Applicants
Quick Link for Internal Postings	https://www.auemployment.com/postings/33658