Social Media Strategy Manager

East Stroudsburg University is hiring a Social Media Strategy
Manager! Located in the
beautiful Pocono Mountains of Pennsylvania, ESU’s proximity to New York City
and Philadelphia provides convenient access to internships, careers and social
activities. Just minutes from campus are the country’s largest water parks,
scenic Delaware Water Gap Recreation Area, Appalachian Trail, and other
opportunities for recreational fun.

As the Social Media Strategy Manager, you will need to think
creatively and be comfortable acting as a subject matter expert within a team of marketers and
communications professionals, and participating in the distribution of all
crisis communications on social media with the guidance of senior leadership.
You will be an active member of the University Marketing and Communication team
and will work closely with the Director to execute and optimize a
comprehensive social media plan that creates and delivers dynamic content and
enhances audience engagement across multiple social platforms. You will
thrive in this role if you like combining your experience developing content
across many different social platforms and your excellent written and verbal
communication skills while serving as a leader of social content and strategy
for the entire university community. With a focus on data-driven
decision-making, you work to analyze, evaluate, and refine strategies based on
results. To be successful in this role, you must be analytical, collaborative and
a problem-solver.
Your normal hours will be Monday to Friday 8 am – 4:30 pm,
but you may have to flex your schedule from time to time based on the
needs of the business to be a true Social Media Strategy Manager.  When
our team shows up for work, they are energized and motivated to succeed – all
while being the most crucial piece to keeping the ESU operations humming.
What Will I Do At ESU? (AKA Essential Duties)

• Develop
  all social media plans for ESU by leading the day-to-day administration,
  content, and management of ESU’s official social media channels including,
  but not limited to, Facebook, Twitter, Instagram, LinkedIn, Snapchat, and
  TikTok.
• Monitor
  all data and engagement across channels to quantify results, report on
  trends and anticipate changes to optimize and refine strategies.
• Create
  and share original, audience-centric posts with a focus on audience
  engagement. Plan a content calendar with consideration for organic, paid
  and user-generated content.
• Attend
  content meetings to stay abreast of stories being developed and all
  university news. Collaborate with communications and marketing team
  leaders and agency-of-record to seamlessly integrate targeted marketing
  campaigns into appropriate paid content for prospective students.
• Utilize
  all available social listening tools to monitor and, if appropriate,
  respond to conversations and posts involving the university or any
  university community members across channels. Answer any private messages
  received promptly and inform communications team of developing online
  conversations to evaluate audience sentiment and address specific
  individual issues or concerns proactively.
• Serve
  as key member of ESU’s crisis communications team, collaborating with
  communications and other internal departments as needed to create
  accurate, thoughtful, and official social responses. Establish digital
  tools necessary to quickly respond to and support ongoing communication
  and updates during crises.
• Recruit,
  train, and supervise social media interns/ambassadors, providing
  meaningful direction and guidance to support the university’s social media
  efforts and provide an in-depth learning experience for the students.
• Develop
  and update social media best practices guidelines for ESU to be followed
  across all divisions and departments. Advise on social account creation,
  web content that drives to social channels, and any other ESU initiatives
  that include a social component including ensuring brand and message
  consistency.
• Perform
  related work as required.

What We’re Looking For (AKA Qualifications)

• Bachelor’s degree.
• Three years of professional work experience in a related field.
• Mastery of social media administration tools including, but not limited to, Facebook Business Manager, Google Analytics, Hootsuite and/or Salesforce Social Studio, and Trello or a similar project management platform.
• Demonstrated experience developing content across many different social platforms.
• Knowledge of current social media best practices and emerging social platforms.
• Strong analytical skills and ability to interpret data and trends.
• Clear understanding of audiences, audience segmentation and marketing/communications principles.
• Excellent written and verbal communication skills, especially with a clear and approachable tone.
• Ability to think creatively and problem solve independently.
• Proven leadership of social strategy.
• Collaborative, team-oriented.
• Experience in higher education or with a larger organization that has multiple social accounts preferred.
• Experience working in crisis communications preferred. 
• Specialized Software: Facebook Business Manager, Hootsuite/Salesforce Social Studio, Trello or similar platform, Google Analytics, Adobe Creative Cloud

What We Offer

• Outstanding benefits
  package including medical from date of hire, retirement contributions,
  employee wellness program, and paid leave
• Salary:
  Starting at $55,000 annually
• Living
  by the Warrior Code:
  • Accountable
    for One’s Actions
  • Committed
    to Self-Growth
  • Willing
    to Sacrifice for the Greater Good
  • Positive,
    Honest, and Loyal
  • Respectful
    of the Environment and Community
  • Dedicated
    to Empowering Others

We believe diversity, inclusion and belonging is key for
our teams. 
Much like our academic programs, we are proud to foster a
workplace that is unique to higher education. As an organization focused on
diversity, inclusion and belonging, we are committed to ensuring our employees
are comfortable bringing their authentic selves to work every day. A unique
perspective is critical to solving complex problems and inspiring others.
And yes, legal made us spell this out…
Must be at least 18 years old and have English literacy
skills. Employment with ESU is contingent on the selected candidate passing a
thorough background check that includes: FBI fingerprinting, PA Child Abuse,
and employment. We are proud ESU is an equal opportunity employer. For more
information on President Long’s 10-point plan, click here:
https://www.esu.edu/president/10-action-plan.cfm