Social Media Officer

McGill University

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The School of Physical and Occupational Therapy is seeking a Social Media Officer to promote our newly created Graduate Diploma called; Physical Therapy Professional Qualification (PTPQ) Program.

Major Duties and Responsibilities:

  • Set specific marketing goals that align with the overall direction of the Physical Therapy Professional Qualification (PTPQ) Program
  • Experience in graphic design to develop a PTPQ Logo;
  • Generate innovative ideas to promote PTPQ brand marketing/ strategy;
  • Develop program communication and events;
  • Develop and maintain a marketing strategy to: (a) Promote the McGill PT and Bridging Program and (b) Increase enrolment;
  • Develop and maintain digital campaigns to increase program awareness and enrollment;
  • Develop and coordinate a social media marketing strategy (Instagram, Twitter, Facebook, Linked In);
  • Coordinates the PTPQ use of social media;
  • Develops, update and maintain PTPQ webpage, as necessary;
  • Create material for digital marketing;
  • Creates video capsules, podcasts, infographics, email newsletters, case studies, photos, blogs with PTPQ stakeholders;
  • Ensures production of advertising material or other forms of PTPQ material;
  • Develop and executes multiple marketing programs with stakeholders;
  • Conduct marketing surveys, interviews, focus groups to inform marketing strategies;
  • Participate in planning and organizing the opening ceremony;
  • Participate in planning of the Annual Symposium/Conference stakeholder learning events;
  • Attending meetings, working groups, and committees
  • Writing evaluation reports and recommendations, memos, and summaries for use by policy and decision makers of the program
  • Develop and deliver presentations for decision makers (e.g. committees, planning/operation meetings, etc.), professionals and lay meetings, as necessary;
  • Contribute to the PTPQ strategic direction and priorities, work policies, systems, methods, procedures, standards, techniques, and planning and reporting documents;

Other Qualifying Skills and Abilities:

  • The ideal candidate must have a background in Marketing and Social Media with a Bachelor’s degree in a relevant field.
  • ·Great communication skills
  • The candidate should be familiar with “design software” such as Photoshop, Sketch, Illustrator, InDesign, and After Effects and have experience in project management.
  • A portfolio with examples of outcomes from previous projects will be requested.
  • Knowledge of French and English: McGill University is an English-language university where day to day duties may require English communication both verbally and in writing. The level of English required for this position has been assessed at a level 4 on a scale of 0-4.

*Please note this a full-time contract for 6 months.

Minimum Education and Experience:

Bachelor’s Degree 3 Years Related Experience /

Annual Salary:

(MPEX Grade 04) $62,550.00 – $78,190.00 – $93,830.00

Hours per Week:

33.75 (Full time)


Student Affairs Officer

Position End Date (If applicable):


Deadline to Apply:


McGill University hires on the basis of merit and is strongly committed to equity and diversity within its community. We welcome applications from racialized persons/visible minorities, women, Indigenous persons, persons with disabilities, ethnic minorities, and persons of minority sexual orientations and gender identities, as well as from all qualified candidates with the skills and knowledge to productively engage with diverse communities. McGill implements an employment equity program and encourages members of designated groups to self-identify. Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence, [email protected] .

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