Social Media Manager

UF/IFAS Social Media Producer/Manager

The Social Media Manager is responsible for communicating UF/IFAS strategic messages across all flagship IFAS social and digital platforms statewide. Under the supervision of the Associate Vice President, coordinates with internal media relations, photography, video, creative services, web, writers, content publishers, and faculty and staff to develop effective digital content and information architecture solutions for the IFAS social media and web presence with the overall objective of delivering essential information to a diverse and accessible audience using available digital mediums. Responsible for planning and executing public relations campaigns through digital and social media in collaboration with the ICS team and in coordination with other strategic messaging. Responsible for identifying and executing digital tactics for reaching different populations. This position serves as a digital content and social media expert, identifying scholarly research and other programs suitable for sharing on the IFAS digital platform. The position will work to ensure we are highlighting the College of Agricultural and Life Sciences (CALS), Extension and research regularly. This position is also responsible for advising and serving as a member on the statewide UF/IFAS Social Media Committee. With more than 300 UF/IFAS social media profiles, the need for support statewide is crucial. Additionally, social media is the primary driver of traffic to our websites. Responsible for creating both digital and print resources for other social media managers to keep messaging, branding, and guidelines consistent. Assist in handling UF/IFAS VP social media accounts and connecting with UF/IFAS Extension deans to advise on social media strategy.

Create, schedule, and strategize daily content for the flagship UF/IFAS social media channels. Create and maintain a social media calendar and strategize upcoming content. Check analytics and revise strategy as needed. Maintain channels with a fresh appearance through regular updates. Routinely check comments, direct messages, tags, and all similar notifications. Respond directly in a timely manner when necessary and notify others at IFAS to help solve problems that arise when necessary. Regularly engage with other UF/IFAS accounts to help amplify messages. Gentle monitoring of other accounts to ensure ADA compliance, etc. Work with PR, creative services, photo, video, and other team members to push content highlighting UF/IFAS teaching, research, and Extension efforts. Ensure inclusion, diversity, and access in content. 
 
Create, coordinate, schedule and publish social media campaigns – weekly, monthly, yearly – that position UF/IFAS as a leader in respective fields. Bring together ICS (IFAS Communications), other IFAS employees and outside partners when possible, for maximum exposure and audience growth opportunities. Review and revise campaigns based on analytics both during campaigns and for next year. Focus on marketing Extension efforts to amplify messaging. 
 
Be a social media resource. Serve as a member of the UF/IFAS Social Media Committee tasked with ensuring ADA compliance, First Amendment protocol, standardizing branding and producing best practices guidelines for better unity among IFAS social media platforms around the organization. With more than 300 UF/IFAS social media profiles, the need for support statewide is crucial. Additionally, social media is the primary driver of traffic to our websites. The importance of social media for this statewide organization cannot be overstated. Produce bootcamp sessions, webinars, weekly e-mails, and written resources where appropriate. Use T4 to keep social media webpage updated. Approve new UF/IFAS social media website through an account approval process. Keep an updated list on IFAS Main of current approved social media websites. Answer questions from IFAS employees on social media best practices and how to pull analytics data.  
 
Assist in running IFAS VP’s twitter account and any other necessary social media platforms. Look for ways to amplify VP’s messages and find opportunities to highlight his work in the field, written columns, and accomplishments. Efforts are expected to elevate the brand and IFAS mission and vision. Connect with IFAS deans to advise on social media strategy. 
 
Find and explore ways to create more authentic opportunities to find ways to highlight UF/IFAS. Live tweeting, live video and other innovative approaches are part of this strategy.  
 
Conduct training and professional development of UF/IFAS faculty and staff through in-service training and webinar opportunities. Orients faculty to social media policies and opportunities.  
Implementation of a self-directed professional development plan. Creates job documentation and performs ongoing skill development and training. Ensures a culture of diversity, inclusion, high performance, and continuous improvement that values learning and a commitment to quality. Identifies and shares industry trends and new creative tools. Social media research and strategy includes tracking the ever-changing world of social and digital media and competition, providing benchmarks, and analyzing data to inform decision making and ensure campaign goals are met, implementing best practice strategies to communicate with varied audiences on varied platforms. Responsible for regular reporting of analytics and campaign progress. 

Train, supervise, and manage the work of a full-time social media specialist. 

This position is eligible for remote or hybrid work location with supervisory approval.

Master’s degree in an appropriate area of specialization; or a bachelor’s degree in an appropriate area of specialization and two years of appropriate experience. 

Master’s or Bachelor’s degree in a writing/communications field, public relations, social media, digital content or similar is preferred. Demonstrated experience in content strategy, social or digital media, including the ability to measure and analyze social media or digital presence, is preferred. 

Excellent organizational, leadership, and project management skills are preferred. Candidates must possess an excellent command of grammar and non-technical writing. The level of expertise and skill required to qualify for a position in this classification are attained through combinations of education and experience in the field. 

The University of Florida is an equal Opportunity Employer dedicated to building a broadly diverse and inclusive faculty and staff. The University of Florida invites all qualified applicants, including minorities, women, veterans and individuals with disabilities. The University of Florida is a public institution and subject to all requirements under the Florida Sunshine and Public Records laws.

Applications must be submitted by 11:55 p.m. (ET) of the posting end date.