Social Media Lead

Position description

At the Tony Blair Institute for Global Change, we work with political leaders around the world to drive change. We help governments turn bold ideas into reality so they can deliver for their people. We do it by advising on strategy, policy and delivery, unlocking the power of technology across all three. And by sharing what we learn on the ground, so everyone can benefit. We do it to build more open, inclusive and prosperous countries for people everywhere.

We are a global team of over 800 changemakers, operating in more than 40 countries, across five continents. We are political strategists, policy experts, delivery practitioners, technology specialists and more. We speak more than 45 languages. We are working on over 100 projects, tackling some of the world’s biggest challenges. We’re all here at TBI to make a difference.

In a world of ever more complex challenges, we believe diversity of background and perspective is a strength. We pride ourselves on a culture that values and nurtures difference. We are dedicated to unlocking potential, not only for the countries we work in but also for each of our team members. No matter where you’re from or who you are, if you’re passionate about the transformative power of progressive politics, we invite you to build a better future with us.

Role Summary

The role will sit within TBI’s Social Media team and will contribute towards TBI’s social strategy, collaborating closely with colleagues in Global Strategic Communications. The role will be hands-on across all TBI’s owned, earned and paid digital channels to deliver impact, cohesion and value, contributing towards the objectives of the Institute.

Key Responsibilities: 

Campaign & Content Strategy:  

• Advise on innovative social media campaigns and strategies across X, Meta, LinkedIn YouTube, etc.  
• Work with Global Strategic Communications colleagues to deliver the TBI Comms and Digital Marketing strategies for the organisation.  
• Generate end-to-end campaign strategy and results projections, with targets (reach, clicks, shares) aligned with the core TBI Digital Marketing and Social Media strategies.  
• Identify key social and online moments for TBI perspectives to cut through, raise sentiment and communicate the range of commercial offerings TBI has for clients.  
• Connect social metrics with business goals for ROI.  
• Targeted growth on TBI owned channels with key regional audiences with cross-team collaborative approaches.  

Collaboration:  

• Contribute a view on collaborative projects, working closely with Strat Comms and Studio to manage priorities, and deliver mutually beneficial outputs. 
• Work closely with Global Strategic Communications, Policy & Politics, Strategy & Partnerships and Advisory, colleagues to ensure a cohesive social media strategy is delivered on all channels.  
• Devise opportunities to spotlight TBI regional offices and international content. 

Influencers & Thought Leaders:  

• Thought leadership social media training and opportunity identification to share TBI expertise, deliver insights to strengthen personal profiles, and lead to positive outcomes for the TBI brand.  
• Talent identification, audience and alignment analysis, and engagement of influencers.  
• Peer/sector-specific SWOT analysis.  

Engagement & Events:  

• Create a best-in-class digital and social media approach to events and external engagements.  

Data-Driven Approach:  

• Utilise strong proficiency in social media data and analytics for in-depth reporting, ensuring optimal audience reach and engagement.  
• Use impactful data and metrics to qualify meaningful engagement.  

Continuous Learning & Development:  

• Share industry trends and insights to ensure TBI’s forefront positioning in the social media domain.  
• Research and apply learnings from relevant competitors, as well as those in other sectors.  

Training & Best Practices:  

• Support the Social Media Manager and Digital Marketing Manager on sharing best practices and training on social media across the Institute.  
• Support the Social Media Manager in adopting best practices and learning new skills in the social media sphere.  
• Support other members of staff at all levels across the Institute to ensure that the overall digital approach is joined up, both in terms of planning and delivery.

Application instructions

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