Social Media Coordinator

Apply now Job no:8707
Work type:Full Time
Location:Charlotte, North Carolina
Categories:Staff/Administration, Calendar Year (12-Month), University Marketing

Summary

Creates, implements and monitors social media to encourage engagement and participation

Diversity & Inclusion 

Embracing diversity for a richly inclusive community is a Guiding Principle at JWU. Our students, faculty and staff have varied backgrounds, experiences and perspectives that unite us as one community and contribute to our success. We are committed to enhancing the diversity of our workforce teams and we encourage individuals from underrepresented groups to apply. 

Johnson & Wales University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity or expression, genetic information, national origin, disability status, protected veteran status or any other basis prohibited by law.

Essential Job Functions

• Manages assigned social media accounts posting content, creating campaigns, maintaining current images and design, responding to questions and utilizing monitoring tools (e.g. Sprout Social) to monitor social media traffic against assigned accounts, hashtags or keywords
• Plans, implements and monitors social media programs and campaigns in accordance with university identity and communications standards
• Develops initiatives in social networking, video sharing, web communities and other social media sites and technologies to promote student engagement
• Creates, maintains and serves as owner of social media content calendar for scheduling and event coverage
• Serves as point of contact for news, alerts and time sensitive postings, as appropriate
• Develops inter-departmental relationships and collaborates with department team members to share assets (e.g. content, images, video) in a timely manner to maintain effective social media coverage
• Establishes metrics and tracks social media initiatives to measure effectiveness and success, planning for continuous improvement on each campaign
• Conducts social media information sessions for staff and student groups on best practices (e.g. appropriate use, privacy)
• Creates, maintains and audits both print and online content
• Coordinates with and assists departments in student social media initiatives, planning marketing campaigns and prepares media kits for large university activities, as necessary
• Researches and maintains an inventory of sites related to JWU and stays abreast of industry trends, changes and new technologies, as assigned
• Monitors social media accounts in various platforms (e.g. Facebook, Instagram) to assure other sites are not improperly using JWU logo, images; reports to appropriate department if sites are found to do so
• Supervises and manages student employees, as necessary, to enhance their academic and professional development
• Performs other duties as assigned

Required Qualifications

• Minimum of a bachelor’s degree
• Experience working in web communications, social media marketing and analysis or in other related work
• Video and photography skills

Preferred Qualifications

• Bachelor’s degree in social media communications, journalism, English or a related field of study

Please note: Qualified candidates must live or relocate within a daily commuting distance of the Charlotte Campus location upon hire. 

Advertised:07 Oct 2022 Eastern Daylight Time
Applications close:Open until filled