Social Media Coordinator, Communications and Marketing

Social Media Coordinator, Communications and Marketing – 22000002FD 

Description

 

Social Media Coordinator (Communications and Marketing Professional 2 – MR 10)

Communications and Marketing

University of Tennessee, Chattanooga

The Social Media Coordinator is a member of UTC’s Communication, Marketing and Creative teams, playing a key role in building and supporting the University’s online reputation and advancing its strategic goals, priorities, and messages. The Social Media Coordinator leads strategy development, planning, content creation, management, implementation, and assessment of all UTC institutional social media accounts. This position also supports other departments, colleges, and organizations on campus in their social media planning and implementation.

Duties and Responsibilities:

• Administrative/strategic oversight of official UTC accounts on various social media platforms
• Development of an annual strategy for social media with relevant metrics/key performance indicators
• Establish metric baselines and monitor performance to analyze and track impact and effectiveness of efforts
• In coordination with communication, marketing, and creative team leads, develop and manage execution of social media communication and marketing campaigns, including arranging or creating photo and video content for multiple platforms, working with graphics and graphic designers and conveying institutional messages through clear and creative writing
• Selecting, training, and supervising a diverse team of student staff responsible for curating and creating social media content based on Division of Communications and Marketing goals
• Working with the creative team to ensure social media content appropriately reflects University voice/tone and adheres to established UTC graphic and branding standards
• Maintaining a digital content calendar to strategically promote University events, initiatives, and achievements
• Creating, scheduling, and curating relevant, high-quality social content in support of strategic communication and marketing goals
• Advising, supporting, and facilitating creation and delivery of social media marketing plans, fliers, and graphics requested by campus units and in compliance with university graphic and content standards established and maintained by the Division of Communications and Marketing
• Supporting crisis communication/issue management as a member of the Division of Communications and Marketing’s emergency response team when activated and participating in university crisis/emergency management training exercises
• Preparing and delivering unit workshops and one-on-one training on request in social media best practices and UTC social media, graphic, and brand standards for campus units
• Participating as needed in student recruitment planning and events, University events, and unit public relations or marketing events and activities
• Working outside of standard business hours and on weekends as needed

The ideal candidate will possess the following:

Knowledge of:

• Social media platforms, their audiences, and styles and types of content best suited to individual platforms
• Emerging trends in social media communication and strategy
• Social media management for an institution or brand
• Importance to a brand or institution of adhering consistently to graphic, editorial and brand standards

Skills:

• Planning, developing, organizing, and allocating resources involved in social media communication and marketing campaigns
• Excellent writing and oral communication including proofreading and presentation

Ability to:

• Adapt written news or feature content for social media use
• Manage multiple, simultaneous complex projects
• Be flexible and adapt to unforeseen but necessary changes in plans or priorities
• Practice sound judgment and discretion in handling sensitive information
• Work effectively under time pressure and on deadline
• Adhere to brand, editorial and social media standards
• Work after hours and on weekends as needed
• Contribute to a collegial, collaborative, respectful work environment

Review of applications will begin October 31, 2022 and continue until the position is filled. Applications received by this date will receive priority consideration.

Minimum Qualifications:

• Bachelor’s degree in communication, marketing, journalism, creative writing, English or related field
• Two years’ experience in a social media, communication, writing or marketing role
• Demonstrable writing, editing, written web content creation or proofreading experience
• Experience and proficiency in social media content creation (including video production), scheduling and analytics

Preferred Qualifications:  

• Master’s degree in communication, marketing, journalism, creative writing, English or related field 
• Two years’ experience managing multiple social media platforms for a brand
• Experience working in higher education
• Experience developing and evaluating outcomes of long-term social media strategy plans
• Experience using HootSuite, Sprout Social, LinkTree and/or other social media management tools
• Experience with rapid response crisis communication
• Experience performing ongoing keyword discovery, expansion, and optimization
• Video storytelling experience

The University of Tennessee Chattanooga is an EEO/AA/Title VI/Title IX/Section 504/ADA/ADEA institution. All qualified applicants will receive equal consideration for employment and will not be discriminated against on the basis of race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or protected veteran status.

 

Qualifications

 

   

 

Job
  Other Professional 
Primary Location
  US-Tennessee-Chattanooga 
Organization
  University Relations 
Schedule
  Full-time 
Campus/Institute  Chattanooga 
Job Posting
  Oct 19, 2022, 3:33:29 PM