Senior Student Marketing Specialist (Non-Award)

University of Sydney

  • Full time, 12 months fixed term contract
  • Exciting opportunity to be part of building the future of non-award education and microcredentials at the University of Sydney
  • Base Salary $129K + 17% superannuation

About the opportunity

The Senior Marketing & Communications Specialist (Non-Award) is responsible for the design and delivery of the marketing and communications strategy for the University’s Non-Award and Micro-credential Operating Model project.

The Non-award and Micro-credential Operating Model project team are responsible for implementing foundational systems, centralised marketplace (website), processes and resources to enable the University to deliver non-award courses, including micro-credentials, consistently at scale.

This role works in collaboration across the project team, the wider Marketing & Communications teams and Sydney Future Students. The incumbent will be required to provide customer and client-focused strategic marketing and communications advice, manage and implement marketing campaigns to enable the successful launch of a new centralised website showcasing the full University of Sydney range of micro-credentials and non-award courses. Reporting to Head, Student Marketing with a dotted line reporting to the Senior Project Manager in the Education Portfolio.

The successful candidate will be responsible for the progress of various marketing-related work streams and deliverables through a project management approach and is expected to exercise a high degree of initiative and judgement to coordinate multiple activities and resolve complex issues.

Your key responsibilities will be to:

  • conceptualise, develop and implement the marketing and communications strategy, and associated initiatives, campaigns and activities for the new website, by working collaboratively with the project team, Student Marketing, Digital Performance team and Sydney Future Students team.
  • lead all aspects of the marketing cycle to enable the successful launch of the new website to support the recruitment of non-award students (B2C) and ensure a superior digital experience for employer groups (B2B/B2G).
  • work with internal teams and external contractors, across the full spectrum of marketing, communications, design, UI/UX, and market intelligence, with a focus on ensuring the strategy and tactical implementation serves the needs and expectations of the target audience (B2C, B2B, B2G).
  • work closely with the market intelligence teams in Sydney Future Students and Marketing & communications teams, to ensure that the strategy and decisions are evidence-based.
  • conceptualise, develop and manage marketing content for the launch of the new website and relevant Faculty websites. This will include writing and editing content, ensuring content is relevant and meets web and SEO best practice and faculty objectives.
  • monitor and evaluate campaigns and user journeys and recommend adjustments or improvements, in addition to identifying new ways of communicating with target audiences.
  • work collaboratively with PSU and Faculty staff to ensure that strategic goals are achieved and integrated with other marketing and communications strategies and initiatives, delivering clear communication and supportive guidance provided.
  • establish and maintain stakeholder relationships through effective communication, consultation, negotiation and issues management.
  • ensure all marketing and communications comply with governance, quality and brand requirements.

About you

  • bachelor’s Degree in either; Communications, Marketing, Public relations or in a relevant field, or comparable professional experience for a minimum of 5 years
  • demonstrated experience in designing, developing and implementing strategy for a new suite of products
  • experience in an advertising or marketing communications role, ideally with demonstrable experience in a client and/or serviced focused role
  • experience in all aspects of the advertising, below the line, and online communications process
  • well-developed project management skills with the capacity to manage competing priorities, multiple stakeholders, budgets, maintain attention to detail and to meet deadlines
  • demonstrated ability to build strong relationships with key internal stakeholders within a complex organisation.

To keep our community safe, please be aware of our COVID safety precautions which form our conditions of entry for all staff, students and visitors coming to campus.

Sponsorship / work rights for Australia

Please note: Visa sponsorship is not available for this position. For a continuing position, you must be an Australian or New Zealand citizen or an Australian Permanent Resident.

Australian Temporary Residents currently employed at the University of Sydney may be considered for a fixed term contract for the length of their visa, depending on the requirements of the hiring area and the position.

Pre-employment checks

Your employment is conditional upon the completion of all role required pre-employment or background checks in terms satisfactory to the University. Similarly, your ongoing employment is conditional upon the satisfactory maintenance of all relevant clearances and background check requirements. If you do not meet these conditions, the University may take any necessary step, including the termination of your employment.

EEO statement 

At the University of Sydney, our shared values include diversity and inclusion and we strive to be a place where everyone can thrive. We are committed to creating a University community which reflects the wider community that we serve. We deliver on this commitment through our people and culture programs, as well as key strategies to increase participation and support the careers of Aboriginal and Torres Strait Islander People , women , people living with a disability , people from culturally and linguistically diverse backgrounds , and those who identify as LGBTIQ . We welcome applications from candidates from all backgrounds. 

How to apply

Applications (including a cover letter, CV, and any additional supporting documentation) can be submitted via the Apply button at the top of the page.  

For employees of the University or contingent workers, please login into your Workday account and navigate to the Career icon on your Dashboard.  Click on USYD Find Jobs and apply.

For a confidential discussion about the role, or if you require reasonable adjustment or support filling out this application, please contact the HR Service Centre on +61 2 9351 2000 or Riviera Son, Recruitment Operations by email to [email protected]

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Applications Close

Sunday 09 July 2023 11:59 PM

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