Senior Marketing Strategist – LaunchBox & Innovation Network

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JOB DESCRIPTION AND POSITION REQUIREMENTS:

The Penn State Office of Entrepreneurship and Commercialization’s (OEC) Marketing and Communications team is seeking an experienced professional to join as a Senior Marketing Strategist, to oversee Commonwealth-wide economic development initiatives and programs including the LaunchBox & Innovation Network .

OEC spearheads Invent Penn State, a Commonwealth-wide initiative to spur economic development, job creation, and student career success. The initiative was launched in 2015 as a presidential priority to leverage the University’s existing infrastructure, expertise, and research profile to help bring Penn State’s intellectual property to the marketplace. As part of that effort, the Invent Penn State LaunchBox & Innovation Network was created to provide Pennsylvania entrepreneurs with the resources, connections, and know-how to launch new businesses. The Network is comprised of 21 locations embedded within Penn State campus communities offering no-cost services and programs designed to de-risk and accelerate startups. Today, 96% of Pennsylvanians have a Penn State-supported innovation space within 30 miles of where they live or work.

The person in this position will actively support the LaunchBox & Innovation Network by:

• Leading the strategy and execution of centralized marketing and communications services supporting all 21 locations.
• Collaborating with the LaunchBox & Innovation Network Statewide Coordinator to identify new marketing and communications strategies to support community needs.
• Collaborating with lead campus communicators and LaunchBox and innovation space directors to ensure consistent messaging and identify opportunities for innovative marketing campaigns.
• Providing direction and long-range planning, guidance, and support for all LaunchBox & Innovation Network stakeholders and constituents.
• Managing the LaunchBox & Innovation Network multi-site instance consisting of 12 WordPress template sites.
• Overseeing marketing strategy and execution for the Invent Penn State Summer Founders program.
• Managing and directing creative work to external agencies.
• Supervising marketing team members responsible for executing Network-wide marketing and communication activities.

Education, Experience, and Qualifications:

• Typically requires a Bachelor’s degree or higher (Master’s degree preferred) and 6+ years of related experience, or an equivalent combination of education and experience
• A degree in marketing, communications, or a similar discipline is preferred
• Previous experience in a university setting is not required
• Extensive experience with strategic marketing planning
• Possess advanced knowledge of marketing and communication principles
• Be able to work both independently and in close collaboration with OEC staff members and internal and external University stakeholders
• Exhibit superlative collaboration skills
• Have tact, persistence, integrity, and an ability to succeed under pressure
• Possess management skills to handle individual project load and oversight of other personnel
• Demonstrate strong commitment to inclusionary practices which support diversity throughout the University

This role has the potential to be performed fully remote or as a hybrid of remote and on-site work. May require occasional evening and weekend obligations.

A resume and cover letter are required for candidate consideration.

More About Invent Penn State

Since its 2015 launch, Invent Penn State has assisted nearly 5,000 Pennsylvania entrepreneurs; engaged with more than 13,000 Penn State students, faculty, and staff; helped to launch 218 new Pennsylvania companies; completed 201 product development projects; and created more than 300 new jobs and nearly 500 internships. The nature of the businesses that Invent Penn State has supported span a range of fields, including educational technologies, energy, environmental protection, food security, health care, manufacturing, medical devices, pharmaceuticals and more.

Our team values and reflects Penn State’s commitment to diversity, equity, and inclusion (DEI), and our DEI committee is actively involved in providing staff programming that helps incorporate DEI principles into the fabric of our communications.

The Pennsylvania State University is committed to and accountable for advancing diversity, equity, inclusion, and sustainability in all its forms. We embrace individual uniqueness, foster a culture of inclusion that supports both broad and specific diversity initiatives, leverage the educational and institutional benefits of diversity in society and nature, and engage all individuals to help them thrive. We value inclusion as a core strength and an essential element of our public service mission.

Penn State offers competitive benefits to full-time employees, including medical, dental, vision, and retirement plans, in addition to tuition discounts, generous vacation time, sick time, and paid holidays. Please visit https://hr.psu.edu/2022-benefits  for more detailed information. 

CAMPUS SECURITY CRIME STATISTICS:

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here .

Employment with the University will require successful completion of background check(s) in accordance with University policies. 

EEO IS THE LAW

Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applications without regards to race, color, religion, age, sex, sexual orientation, gender identify, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

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