Senior Marketing Program Manager (18 month contract)

Prodigy Education, a global leader in game-based learning, is on a mission to make every student in the world love learning. We believe learning should be as fun as playing a video game. This is central to our educational philosophy, because when you love what you do, you do it better. Visit www.prodigygame.com to learn more.

With Prodigy, kids practice standards-aligned skills in Math and English as they play our fun, adaptive learning games. All with teacher and parent tools to support their learning in class and at home.

Role Overview

As the Senior Marketing Program Manager, you will lead Prodigy’s educator advocacy program, building strong relationships with teachers and driving engagement to enhance product usage and retention. You’ll collaborate cross-functionally to align advocacy efforts with business goals, ensuring educators feel supported and empowered. Additionally, you will own the product advocacy roadmap in partnership with the Product team and Senior Leadership, ensuring key educator-focused experiences are delivered on time and on spec.

Key Responsibilities

• Develop and execute a strategy to attract, engage, and retain educator advocates.
• Define program goals, success metrics, and processes to measure impact.
• Partner with Marketing, Product, Data and Educator Enablement teams to amplify advocacy efforts.
• Accountable for the advocacy roadmap, collaborating with Product, Data, and Senior Leadership to define and deliver educator-focused product experiences.
• Manage the delivery of key product features and marketing campaigns that enhance educator engagement, ensuring alignment with program goals, timelines, and specifications.
• Leverage data to optimize programs and drive key business outcomes like teacher and student growth.
• Develop the strategy and content for advocacy-related events, conferences, and ambassador initiatives to expand Prodigy’s educator community.

What You’ll Bring

• 7-10 years of experience in marketing program management; in particular, loyalty, advocacy or engagement program management.
• Strong strategic thinking, relationship-building, and collaboration skills.
• Proven ability to work cross-functionally to influence product roadmaps and drive on-time, high-impact product launches.
• Ability to analyze data and translate insights into action.
• Experience in people leadership, emphasizing mentorship and growth.
• Passion for supporting educators and enhancing their classroom success.
• Experience with a customer engagement platform, particularly Braze, considered an asset.

Bonus Points

• Experience with CRM systems, particularly Braze
• Strong background in data analytics to drive decision-making
• Familiarity with growth marketing strategies and best practices

Working at Prodigy

• Be part of a mission-driven organization dedicated to helping every student in the world love learning! At Prodigy Education, your work positively impacts the lives of millions of students and teachers worldwide.
• Join a company which empowers a Growth Mindset among its team members, so you grow as we do. You’ll also work on award-winning products which harness the magic of math and power of language for students in grades 1st-8th.
• We understand that a thriving team is at the core of our success. So, on top of an inspirational mission and rewarding work, our Total Rewards Program reflects our commitment to your financial, physical, and mental well-being.
• It’s not just about the work though; it’s about the culture. As the Toronto Star reports in a recent feature on Prodigy: “Prodigy’s secret sauce is that it sees its corporate culture as something that is built slowly from the ground up and is always evolving.” Check it out here.
• #LI-Hybrid, #LI-Remote, #LI-Onsite

Prodigy Math is used by almost one million teachers a year, and was named the most popular supplemental education platform in classrooms in the United States! Our products have also won numerous consumer awards, including the Mom’s Choice Award, Parent and Teacher Choice Awards, and National Parenting Product Award.

Come as you are. We believe the power of our collective potential will transform education. We are building towards a diverse, inclusive, and equitable workplace to empower and create access and opportunity for all. We welcome applications from people from all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, people with disabilities, veterans, and anyone who may contribute to the further diversification of Prodigy Education. If you feel like you don’t have all the qualifications for this position and are willing to use your initiative to learn the rest, we’d still love for you to apply!

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Prodigy Education will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require accommodation, please notify us at jobs@prodigygame.com, and we will work with you to meet your needs. 

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