SENIOR MARKETING MANAGER

October 11, 2024

University of Wisconsin-Madison


SENIOR MARKETING MANAGER

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Job no: 270540-AS
Work type: Partial Remote, Staff-Full Time
Department:DCS/MARKETING&COMM/IMC GEN

Location: Madison
Categories: Marketing

Job Summary:

As part of the Integrated Marketing Communications (IMC) team within the Division of Continuing Studies (DCS) the Lead Strategist and Account Manager will be responsible for overseeing the development of marketing strategies. This includes working with IMC leadership on annual planning, resource allocation and project prioritization, helping to lead high-priority projects, and managing a team of account management staff.
Responsibilities: Contributes to the development of marketing strategy and oversees implementation of marketing plans, projects, and campaigns. May supervise personnel within a work unit marketing team.

  • 50% Develops operational plans in support of marketing projects and campaigns including staffing and resource allocation, and oversees execution of operations that adhere to deadlines and budgets
  • 10% Segments audiences, identifies marketing opportunities, evaluates competition, integrates marketing tactics, and measures marketing program results
  • 10% Develops, edits, monitors, and provides feedback on content
  • 10% Oversees creative development and project management processes for marketing activities
  • 10% Encourages and supports cross-functional DCS business processes and IMC partner relationships
  • 10% Supervise full-time employees responsible for marketing strategy, client services, project management, and related functions
Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background – people who as students, faculty, and staff serve Wisconsin and the world.
For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion

Education:

Preferred
Bachelor’s Degree
Qualifications:

Required qualifications:
– 5 years’ professional experience in an agency or in-house marketing team
– Proven ability to manage multiple projects simultaneously from planning through execution and reporting
– Demonstrated experience planning integrated marketing campaigns that incorporate a variety of tactics
Preferred qualifications:
– Supervisory experience
– Working knowledge of project management software
– Experience managing marketing budgets, from estimation through invoicing
– Familiarity with marketing analytics and reporting tools and software
Work Type:

Full Time: 100%
This position may require some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location.
Appointment Type, Duration:

Ongoing/Renewable
Salary:

Minimum $75,000 ANNUAL (12 months)
Depending on Qualifications
How to Apply:

To apply for this position, please click on the “Apply Now” button. You will be asked to upload a resume, cover letter, and list of three professional/supervisor references as a part of the application process. References will not be contacted without prior notice. Please ensure your resume and cover letter address how you meet the minimum/preferred qualifications for the position.
Contact:

Zachary Yafai
[email protected]
608-262-3282
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.

Official Title:

Marketing Manager(CM014)
Department(s):

A932000-DIVN OF CONTINUING STUDIES/MARKETING&COMM/IMC GEN
Employment Class:

Academic Staff-Renewable
Job Number:

270540-AS
  The University of Wisconsin is an Equal Opportunity and Affirmative Action Employer. We promote excellence through diversity and encourage all qualified individuals to apply.
If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website: https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/
Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.
The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).
The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department .

Applications Open: Nov 15 2022 Central Standard Time
Applications Close: Nov 29 2022 11:55 PM Central Standard Time

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