Senior Marketing Associate – Hybrid in Hamilton, Ontario


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This position assists with the implementation of sales and marketing strategies and programs for the hardware (implants & instruments) and digital & enabling technology portfolios across the entire Extremities business, including Upper Extremities (shoulder & elbow), Foot & Ankle, and Biologics. This includes developing and analyzing sales reports to provide market trends, providing support to both internal and external sales staff in answering product inquiries and driving support necessary to drive technology adoption. Customer facing responsibilities include presentations, sales calls and surgical case support for responsible technologies.

Who we want:

  • Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.

  • Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.

  • Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.

  • Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

What you will do:

  • Understand key competitors and their relative strengths/weaknesses

  • Understand customer groups, including why customers buy the product or service

  • Advocate on the customer’s behalf and influence product or portfolio changes based on customer feedback

  • Support in the construction of the marketing plan with specific analysis and collaborate in the development of key strategic initiatives

  • Responsible for achieving a budget target

  • Work proactively with market research to collect customer insights for segmentation

  • Responsible for product or portfolio’s targeting and positioning

  • Prioritize marketing initiatives appropriately given product or portfolio goal and metric

  • Intimately understand the customers for the product or portfolio, including attitudes and behaviors

  • Apply market data, uses planning tools, and seek expert opinions when analyzing channel strategies

  • Subject matter expert for applicable products/product lines and able to field technical questions

  • Incorporate new products into ongoing sales/medical education curriculum

  • Assess business/sales trends and communicate to key stakeholders responsible for production

  • Responsible for setting price and maintaining product or portfolio margin

  • Partner with Marketing Communications to develop a communications approach for the product or portfolio

  • Understand the different marketing channel strategies and associated business implications

  • Track and report results/KPIs to leadership and sales

  • Support strategy, planning and execution of medical education and other events

What you will need:

  • Bachelor’s degree required

  • MBA preferred

  • 2+ years of work experience required

  • 2+ years medical device or marketing experience preferred

About Stryker

Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available at (http:)

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

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