Senior Content Strategist & Copywriter, Main Campus – Georgetown University

Located in a historic neighborhood in the nation’s capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world.

Requirements

Senior Content Strategist & Copywriter, Main Campus – Georgetown University

OVERVIEW:

Do words excite you? Are you inspired by creating meaningful content that you can share with the world? Is the AP Stylebook your desert island read? Do you consider yourself a lifelong learner?

If so, then Georgetown University wants you!

We’re seeking a creative and energetic Senior Content Strategist & Copywriter to lead the marketing communications efforts for Georgetown and its many diverse graduate programs. Reporting to the Director of Marketing, this position is responsible for leading the content strategy across all channels, and serving as the voice and brand steward. This includes developing an editorial style guide, creating website and landing page content, key messaging, and overseeing the strategy and execution of automated drip campaigns in our marketing automation platform.

If this sounds like you, we want to hear from you! Learn more about the position below and submit your cover letter and resume today.

RESPONSIBILITIES:

Lead content strategy and management:

• Identify website user experience objectives and design content flow accordingly 
• Develop and execute a lead-gen focused and SEO-driven content strategy for each School and its programs, ensuring that all content is on brand, consistent in tone/voice, meets digital accessibility guidelines, and aligns with overarching objectives of the marketing team
• Develop and manage a content creation plan and workflow for all marketing content
• Create a GU Graduate Programs Editorial Style Guide and key messaging for all designated programs
• Stay up-to-date on the latest tools, trends, and best practices in the content strategy and marketing communications field

Create copy and content for marketing communications:

• Oversee the design, content, cadence, and build of the automated communications in the CRM system
• Lead implementation of all marketing content development across emails, websites, paid native and social, text ads, audio ads, and all other channels, as appropriate
• Write and edit copy for print and digital marketing efforts
• Manage the program and school’s voice through consistent application of the GU graduate school style and tone
• Perform quality assurance on all website and email content

Develop and write content for assigned programs:

• Following leads from academic programs and admissions, research, write, and edit copy for the website
• Develop and/or revise key messaging and all website copy for all programs
• Incorporate program-specific content into paid placements as appropriate

REQUIREMENTS:

• Bachelor’s degree
• 5+ years of relevant experience developing content strategies, writing, and editing
• Excellent written and verbal communication skills, with superior attention to detail
• Strong organizational skills, with the ability to prioritize projects and manage multiple deadlines in a fast-paced environment
• Demonstrated ability to write engaging marketing and advertising copy
• Ability to think creatively and tap into consumer mindsets to deliver value
• Adept at seeing the big picture as well as delving into granularities
• Ability to work collaboratively in a team environment
• Experience implementing SEO best practices
• Familiarity with digital accessibility best practices
• Fantastic sense of humor

Work Mode: Hybrid. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University. Such review may necessitate a change to a position’s mode of work designation. Complete details about Georgetown University’s mode of work designations for staff positions can be found on the Department of Human Resources Mode of Work Designation .

PLEASE NOTE: In order to be considered as an applicant for any position at Georgetown University, you must submit a resume/CV, along with a cover letter. Please submit these as a single file.

Current Georgetown Employees:

If you currently work at Georgetown University, please exit this website and login to GMS (gms.georgetown.edu ) using your Net ID and password. Then select the Career worklet on your GMS Home dashboard to view Jobs at Georgetown.

Submission Guidelines:

Please note that in order to be considered an applicant for any position at Georgetown University you must submit a cover letter and resume  for each position of interest for which you believe you are qualified. These documents are not kept on file for future positions.

Need Assistance:

If you are a qualified individual with a disability and need a reasonable accommodation for any part of the application and hiring process, please click here  for more information, or contact the Office of Institutional Diversity, Equity, and Affirmative Action (IDEAA) at 202-687-4798 or [email protected] .

Need some assistance with the application process? Please call 202-687-2500. For more information about the suite of benefits, professional development and community involvement opportunities that make up Georgetown’s commitment to its employees, please visit the Georgetown Works website .

EEO Statement:

Georgetown University is an Equal Opportunity/Affirmative Action Employer  fully dedicated to achieving a diverse faculty and staff.  All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law .

Benefits:

Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website .

COVID-19 Vaccination Requirements:

The Georgetown University community is committed to our public health approach and the important role that vaccines play in contributing to the safety of our University and our broader communities. Georgetown University requires students, faculty, staff and visitors to be fully vaccinated against COVID-19 and to have received a COVID-19 vaccine booster shot when eligible, or to have an approved medical or religious exemption. This requirement applies to all faculty and staff, including teleworking employees. Complete details and updates can be found in the Coronavirus (COVID-19) Resource Center .