Product Manager – Direct to Consumer (D2C)

Synopsis of the role :

The Canadian Consumer Solutions (CCS) organization at Equifax is seeking a results-oriented Product Manager responsible for owning product lines and services offered Directly to Consumers by Equifax or its partners. The role supports myEquifax Product lines which includes regulatory access and paid products related to credit scores, reports, and id protection services. This role reports to the Head of Direct to Consumer Solutions.

This individual will be a leader on the team responsible for end to end strategies including product development, pricing, distribution strategy and promotion. To be successful in this role, you will need to be an analytical thinker, hands-on team player and possess a strong understanding of the competitive product and experience in the market along with best in class digital and service delivery.

What You’ll Do

Understand the market, track competitor activity, recommend strategies, lead execution within product and related stakeholder accountabilities.

• Develop business cases and make recommendations to senior leadership.
• Responsible for developing and delivering customer-centric, proactive, and omnichannel products and strategies. These initiatives aim to sell, engage, educate, upsell, cross-sell, support, and retain the existing member base.
• Develops multi-channel strategies to be executed via email/mobile alerts/social/digital ads.
• Works with our team, customer call center and agency partners to develop a best-in-class customer contact program that strengthens customer lifetime value, increases customer engagement, and provides significant opportunities for upsell.
• Incorporates personalization across retention channels to drive profitable sales and near-term incremental revenue while influencing longer term customer behavior.
• Develops rigorous testing strategies (A/B and multivariate tests) to continually optimize all areas of the program, including identifying opportunities to better understand our customer segments and their lifecycle and behaviors through the email channel.
• Partners with Digital and Paid Media/ Performance Marketing, Data & Analytics to ensure our customer base is being nurtured and activated based on varying acquisition sources, and supporting the long-term health of our customer base.

What Experience you would need

• 7+ years of experience in Product Management, Innovation Development, Product Marketing, or other related functions.
• A minimum of 3 to 5 years of experience within Financial services experience, preferably with exposure to retail customers and credit.
• 3 to 5 years of experience with digital product development with a focus on customer experience for D2C.
• Strong analytical and problem-solving skills; comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimization.

What could set you apart

• Bachelor degree, MBA or equivalent business experience.
• Pragmatic Marketing or Product Management certification.

Primary Location:

CAN-Toronto-5700 Yonge

Function:

Function – Product

Schedule:

Full time

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