OneCRM Campaign Specialist, SASS

Job no: 0057622
Location: Parkville
Role type: Full time; Fixed term for 12 months
Department: Student and Scholarly Services
Salary: UOM 7 – $98,402 – $106,519 p.a. plus 17% super (pro rata for part time)

The University of Melbourne would like to acknowledge and pay respect to the Traditional Owners of the lands upon which our campuses are situated, the Wurundjeri and Boon Wurrung Peoples, the Yorta Yorta Nation, the Dja Dja Wurrung People. We acknowledge that the land on which we meet and learn was the place of age-old ceremonies, of celebration, initiation and renewal, and that the local Aboriginal Peoples have had and continue to have a unique role in the life of these lands.

About Student and Scholarly Services
Student and Scholarly Services provides student administration and services from recruitment and point of enquiry to graduation. This team also delivers wellbeing and scholarly services to students and staff.

About the Role
As the OneCRM Campaign Specialist, you will be responsible for developing and delivering effective and targeted multichannel student communications through the CRM. You will develop, execute and measure automated, end-to-end digital communication campaigns to achieve business objectives.

You will support the technical management, optimisation, and execution of the student communications strategy. This will require planning and execution of email campaigns and student journey mapping to achieve behaviour based automated communications through the CRM.

Responsibilities include:

• Support the planning and technical implementation of SASS CRM communications activities
• Ensure effective and timely delivery of end-to-end campaigns to meet communications requirements
• Work in collaboration with relevant stakeholders to ensure communications and campaigns meet compliance and business requirements
• Apply understanding of the University, students, and data assets to define and develop student journeys

About You
You will have the ability to conduct business analysis and make recommendations on how to optimise CRM marketing/communications activities. You will have highly effective communication skills and well-developed stakeholder management, negotiation and collaboration skills.

You exercise sound judgement and utilise your advanced interpersonal skills to cultivate positive relationships and achieve high-quality delivery of student communications.

Your resilience also allows you to face challenges in your working environment and to achieve effective business outcomes.

You will also have:

• Demonstrated work experience within relevant communications field and tertiary qualification in marketing, communications, finance, business or a related discipline
• Expertise in applying web analytics and producing concise insights that inform decisions and enhancements
• Solid knowledge of digital marketing solutions and techniques, and an understanding of the key University user journeys
• Sound knowledge of, and experience with, users relationship marketing/communications
• Solid knowledge of and experience with business analysis reporting platforms such as MS Excel, Word and PowerPoint as well as other reporting solutions e.g., Salesforce Marketing Cloud, Google Data Studio

To ensure the University continues to provide a safe environment for everyone, this position requires the incumbent to hold a current and valid Working with Children Check.

Please note: To be considered for this role you must have current valid work rights for Australia.

About the University
The University of Melbourne is consistently ranked amongst the leading universities in the world. We are proud of our people, our commitment to research and teaching excellence, and our global engagement.

Benefits of Working with Us
In addition to having the opportunity to grow and be challenged, and to be part of a vibrant campus life, our people enjoy a range of rewarding benefits:

• Flexible working arrangements, generous personal, parental and cultural leave
• Competitive remuneration, 17% super, salary packaging and leave loading
• Free and subsidised health and wellbeing services, and access to fitness and cultural clubs
• Discounts on a wide range of products and services including Myki cards and Qantas Club
• Career development opportunities and 25% off graduate courses for staff and their immediate families

To find out more, visit https://about.unimelb.edu.au/careers/staff-benefits .

Be Yourself
We value the unique backgrounds, experiences and contributions that each person brings to our community and encourage and celebrate diversity.  First Nations people, those identifying as LGBTQIA+, females, people of all ages, with disabilities and culturally and linguistically diverse people are encouraged to apply. Our aim is to create a workforce that reflects the community in which we live.

Join Us!
If you feel this role is right for you, please apply with your CV and cover letter outlining your interest and experience.  Please note that you are not required to provide responses against the selection criteria in the Position Description.

We are dedicated to ensuring barrier free and inclusive practices to recruit the most talented candidates. If you require any reasonable adjustments with the recruitment process, please contact us at hr-talent@unimelb.edu.au .

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Position Description