Reports to: Associate Director, Professional Development
Purpose: The job holder will maintain the planned revenue in addition to managing the administration, registration and payment process for all students on Banner. He/she is responsible in coordination with the associate director to promote, monitor and run Professional Development Programs (PDP) courses for non-academic students in the field of television and digital journalism with its three sub-units: Online Digital Media Diploma (DMD) in Arabic, open enrollment courses, and the tailored programs, to meet the evolving media industry developments in the Middle East. The job holder will act as a communication and marketing focus point for the program and is responsible for proactively promoting PDP by seeking and covering the updates of the program across all communications channels. In addition, co-develop and adhere to the communications strategy and calendar capturing the program activities, circulation of PDP news and updates, and ensure a high presence on the social media arena.
Responsibilities:
Communication, Marketing and Outreach for the Three Subdivisions of the Professional Development Program (PDP)
- Designing and implementing the marketing plans for the three subdivisions of the PDP program taking into consideration the target audience and marketing insights
- Promote community awareness of the programs through marketing our events
- Provide all logistical support for promotional content
- Manage marketing communications and set targets to increase brand awareness and increase customer engagement
- Analyze the marketing strategy, and devise new updated strategies that are aligned with the program’s objectives according to target and budget
- Launch various email marketing and promotional campaigns to interested students in the PDP various programs
- Collecting Leads and following up to increase the conversion rate and turn them to customers
- Proceed with the payments of online advertising campaigns in coordination with the assigned school offices
- Work closely with the Office of Marketing Communication and Public Affairs to develop marketing and communication plans for events and outreach activities as needed
- Research and write a range of content to promote the program including newsletter, stories, event materials, publications and website content, as appropriate
Social Media Management
- Managing social media platforms for the program including, YouTube channel, Facebook page, Instagram and Twitter and adapting content to suit different channels
- Manage and facilitate social media communities by responding to social media posts and developing discussions
- Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
- Recommend improvements to increase presence on different social media channels.
Website
- Manage the program bilingual webpages on the American University in Cairo (AUC) website and regularly update the content and design for the different sections
- Support the restructuring and updating/editing of the program webpages, by using content management systems, as well as designing and developing content for the website
Courses Creation, Students’ Admission and Registration
- Set and monitor the administrative timeline for preparation and registration phases for the new cohorts and courses of the PDP programs
- Streamline the process of receiving applications, filtration and registration
- Analyze demographics and results of submitted applications to help adjust the process for the upcoming cohorts
- Guide students throughout all the application and registration process
- Handle new applicants’ files and present them to the committee for their decision making
- Register students into courses on the Banner and create profiles for the newly enrolled students
- Coordinate the creation of new academic terms and sub-terms on the Banner in coordination with the Banner team and Banner data owners
- Manage the process of creating and scheduling new courses on Banner
- Serve as liaison between the department and other offices at the University (Office of the Registrar, Admissions Office, Dean of Graduate Studies Office, Students Accounts and IT office)
Courses’ Fees Assessment and Students’ Payments
- Manage the courses’ payments process and keep track of the students’ payments
- Provide necessary assistance in regards to any payment difficulties faced by students and provide alternative ways of payment if necessary
- Work closely with the Students Accounts Office on adding staff courses scholarships to the Banner, and creating special payment codes for courses’ discounts and late fees
- Prepare different courses’ payment invoices for students as per request.
Support the Educational Content
- Prepare the class lists for the new courses on Moodle
- Follow up implementation of courses on Moodle with the IT team
- Manage the Digital Media Diploma YouTube Channel and upload new videos and provide instructors and students with access to course videos
Customer Relation Management and Courses Evaluation
- Keep records of all students, including interested, applied, passed, and failed students
- Following up with complaints or inquiries of students and prospect applicants, and forwarding their concerns to upper-level management when required
- Responsible for sending various announcements to students and instructors
- Answer to incoming inquiries regarding department programs and admissions requirements on generic email, telephone and walk-ins
- Provide the DMD team with the needed research, assessment and analysis
- Manage the different evaluation forms for courses and prepare reports and presentations of assessment based on the evaluation outcomes
- Perform any other related duties as assigned
Requirements:
Minimum Education Requirements:
- Bachelor’s degree in journalism, mass communication, business or marketing or related field
- Master’s degree is an asset
Experience:
- 7-9 years of relevant experience in marketing, communications and the Banner system.
Skills:
- A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
- Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
- Strong communication skills to interact with a diverse population of students
- Strong copywriting and editing skills suitable for each platform, from knowing how to use an effective storytelling techniques
- Excellent computer skills with experience in mastering Microsoft office and high knowledge of web surfing and internet usage
- Solid knowledge and designing skills of computer graphics for promotion materials mainly on Photoshop and InDesign.
- Solid knowledge of Banner and Moodle
- Knowledge of shooting and video editing is an asset
- High level of commitment to provide excellent customer service
- Excellent team worker, initiative taker, high sense of confidentiality, high oral and written communication skills as well as interpersonal skills
- Demonstrated ability to work under pressure, to multi-task and to be self-motivated is essential
- Excellent English and Arabic both spoken and written
This position is open until October 15, 2022
Placement is based on the candidate’s experience and skills. Only candidates who make it to the short list will be contacted.
“The American University in Cairo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals with disabilities are encouraged to apply.”
“We thank all individuals who have expressed interest in working at The American University in Cairo.”