National Communication Specialist

UNICEF BTN organization mission TBD

UNICEF and the Royal Government are addressing these challenges, and as it marks 50 years of progress for children and young people in 2024, UNICEF recommits to building on our shared successes and realizing a Bhutan in which every child has every opportunity.

Bhutan has made impressive progress towards ensuring the wellbeing of children and young people, but stubborn challenges persist. The high youth unemployment rate translates to mental health issues while violence against children continues to remain prevalent. All these challenges are exacerbated by the unrelenting march of climate change and weather-related crises which threaten to reverse hard-won gains.

This position will support UNICEF Bhutan’s strategic focus to advocate and communicate the work of UNICEF in securing the wellbeing of children in Bhutan through all platforms and events through the through the development of high-quality content, research, and knowledge management.

In addition to duty station specific vaccine requirements, appointments are subject to confirmation of fully vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the appointment. It does not apply to UN Volunteers who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their contracts.

UNICEF offers reasonable accommodation for UN Volunteers with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the recruitment process and afterwards in your assignment.

The National Communication Specialist will be responsible for following tasks:

1. Content production:
• Conceptualize and create engaging content for social media, donors, and programmes. Pitch new approaches and angles for content.
• Ensure communication products and materials for the country office are executed on time and followed up to support the country office’s communication priorities and campaigns including resource mobilization.
• Write strong copy aligned with UNICEF’s style, for social media, and long form for web.
• Assist in drafting and editing articles, press releases, human interest stories and key messages for the Representative’s office and other advocacy/information materials for both web-based and traditional media, as appropriate.
• Produce and post-produce multimedia content (photo and video) for digital platforms.
• Develop high-quality creative work, provide quality control over concepts and projects, contribute creative solutions and innovations that strengthen the UNICEF brand in the country.
• Assist the communication section with additional communication and admin tasks as required, related to but not limited to media, web, social media and admin support.

2. Media relations:
Support the communication section to:
• Coordinate, monitor, and manage direct communications on UNICEF Bhutan’s Facebook, X (former Twitter) and Instagram channels.
• Support the growth of UNICEF Bhutan’s social media channels.
• Monitor current events, public opinion, and press, identify issues and trends, and advise on appropriate digital media response.
• Work with programme sections and partners to map political, government, social media and corporate influencers and advocates in Bhutan to ensure targeted communications and have a greater impact for children.
• Assist in developing and maintaining close collaboration with the media, as well as with groups and organizations whose support is essential to the achievement of advocacy and communication objectives.

3. External relations:
• Support in preparing background communication and promotional materials for briefings and visits of media, Goodwill Ambassadors, donors, National Committee representatives and other special interest groups and high level visits. The task includes preparing information materials (e.g., press releases, programme summaries, country fact sheets and media kits), and assisting in the planning, logistics and administrative arrangements.
• Monitor and evaluate UNICEF’s social media performance on the Country Office’s channels.
• Support the communication sections to update information and key messages.