Media Relations Strategist

UNB is committed to ensuring employees can maintain a healthy work-life balance. As such, we’re proud to support a hybrid work approach, which includes flexible hours and work from home options.

The Media Relations Strategist is UNB’s in-house expert on the workings of television, radio, print and online journalism and is skilled in establishing a controlled and positive image of UNB in the media.

WHAT YOU BRING:

• Undergraduate degree in communications or journalism with a minimum of 5 years in the field or an equivalent combination of education and experience.

Additional Strengths

• An exceptional storyteller.
• Demonstrated ability to write and produce high-quality content such as press releases, commentaries, op-eds, speeches and brand journalism. Strong media relations experience as well as media training.
• Able to connect naturally with a wide variety of people, foster positive relationships, and contribute to a positive working environment.
• A professional and competent communicator with excellent written and verbal communication skills and the ability to exercise tact, diplomacy and professionalism.
• Able to focus on detailed tasks and work to deadlines.
• A detail-oriented, organized individual who is self-motivated.
• A naturally curious, collaborative professional with an interest in trying new ways of doing things, adopting new technologies, continuous improvement, and lifelong learning.
• Able to deliver high-quality results under pressure, tight deadlines, and often evolving priorities.
• Skills in using office equipment, computers, media monitoring tools, Microsoft Office 365 and its various applications, as well as other office software.
• Commitment to excellence in client service and a passion for working with the media.

WHO WE ARE:

The media relations strategist is a valued and critical member of the Strategic Communications & Marketing (SCM) Office at UNB. Positioned within the Communications Specialty Team, this role works collaboratively with a team of excellent and passionate writers and communicators, designers, marketers and videographers. The SCM Office is part of the President’s Office portfolio and plays a significant role in supporting the university’s strategic vision, direction and mission. It is a bi-campus team responsible for advancing and elevating UNB’s reputation through insight-focused and performance-driven brand leadership, communications, marketing, public relations, creative services, media relations and issues management.

UNB is situated on the unceded territory of the Wolastoqiyik and Mi’kmaq peoples along the banks of the beautiful and bountiful Wolastoq river, a region recognized worldwide for its natural beauty. UNB is a comprehensive university with a long history of excellence in teaching and research.

COMMITMENT TO EQUITY, DIVERSITY & INCLUSION

The University of New Brunswick is committed to employment equity and fostering diversity within our community and developing an inclusive workplace that reflects the richness of the broader community that we serve. The University welcomes and encourages applications from all qualified individuals who will help us achieve our goals, including women, visible minorities, Aboriginal persons, persons with disabilities, persons of any sexual orientation, gender identity or gender expression. Preference will be given to Canadian citizens and permanent residents of Canada.