MC147-23 – Head of Digital Engagement

Staffordshire University

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Marketing and Communications

Stoke Campus


£54,421 to £63,059
Per Annum Full Time Temporary 12 months (Maternity Leave)

Release Date:  

Sunday 09 July 2023

Closing Date:  

Sunday 16 July 2023



About the role 

As the Head of Digital Engagement, you will be responsible for developing and executing strategies to enhance our digital presence and engage our target audience across multiple digital platforms. Working closely with and reporting to the Executive Director of Marketing, Communications and PR, you will lead digital strategy and operations in the Marketing and Communications Department and  support digital transformation by driving web and CRM progress improvements and developing road maps and business processes. The successful candidate will be responsible for providing regular analysis of engagement activity across the customer journey to support agile operations and high-quality decision-making.

You will lead a team of talented professionals, working closely with cross-functional teams to develop and ensure that Staffordshire University remains at the forefront of digital engagement trends and technologies.

This role is pivotal to driving our digital transformation agenda and ensuring that we implement innovative campaigns, foster customer loyalty and drive brand awareness.

You should have proven and relevant experience in a similar role, a strong understanding of digital and content strategy, and up to date specialist digital knowledge, including marketing automation, engagement and communications. The role is also part of the Senior Management Team in the department and the postholder must have a disciplined and efficient approach to meeting the department’s strategic priorities.

Main Responsibilities 

  • Develop and implement a cohesive digital engagement strategy that aligns with strategic priorities of driving customer acquisition, engagement and retention. 
  • Identifying strategic digital propositions that meet customer needs, ensuring the most appropriate solutions are taken forward.
  • Lead and inspire a team of digital engagement and creative specialists delivering innovative content design, UX and comms across all digital channels.
  • Think strategically, with the ability to simplify complex and conflicting tasks, ensuring these are effectively managed, prioritised and communicated.
  • Represent the department on key digital transformation projects, working collaboratively and productively with all stakeholders.

Contact For Informal Discussion

If you’re passionate about leveraging digital channels to drive customer engagement and deliver exceptional experiences, we’d love to hear from you.

For an informal discussion for this role, please contact: Dawn Vos, Executive Director of Marketing, Communications and PR [email protected] .

Who is Staffordshire University? 

Staffordshire University is an award-winning institution with over 100 years’ experience in delivering excellent higher education. Our main Stoke-on-Trent campus is located in the heart of the UK, with Centres of Excellence located in the towns of Stafford and Shrewsbury.

After a highly successful year in 2019, which included entering THE World University rankings for the first time, securing TEF Gold, and climbing in all the league tables, our University has constantly expanded its physical presence through new and industry-leading building developments and facilities. Looking towards our 2030 strategy, we are now transforming specific business processes to improve the student experience and integrate a wider feeling of inclusion and safety for our on-campus community.

Rewards and Benefits

In return for your dedication we have a competitive benefits package available

•    Competitive incremental rates of Pay
•    37 days Annual Leave plus 11 days Bank Holiday and Discretionary days
•    Excellent Pension Scheme
•    Access to continued professional and personal development
•    An opportunity to become part of the wider University community
•    Access to an Employee Assistance Programme
•    Discounted Health & Fitness Facilities on site at the Stoke Campus
•    Discounted Travel by Rail or Bus, with the option of season tickets loans

We reserve the right to close any vacancies when we are in receipt of sufficient applications. All applicants are advised to complete and submit your applications as soon as possible. 

Further details:

Staffordshire University is committed to promoting and enabling a positive culture where staff, students and visitors are confident to be their authentic selves. We focus on inclusion as a way to ensure equality of opportunity for all our people and to demonstrate our commitment to Equality, Diversity and Human Rights.

We promote applications from all sections of the community, regardless of background, belief or identity, recognising the benefits a diverse organisation can bring for the University. 

We particularly encourage applications from Black, Asian and Minority Ethnic (BAME) people, who are currently under-represented in the University workforce.

To help us track our recruitment effort, please indicate in your cover/motivation letter where ( you saw this job posting.