| Job Title | Marketing Writer |
|---|---|
| Full Time / Part Time | Full Time |
| Job Type | Staff |
| Reports To | Senior Director of Marketing and Communications |
| Position Summary | Bryant University seeks a Marketing Writer a to join the growing University Marketing and Communication team. The Marketing Writer is responsible for researching, writing, and editing a variety of written communication and deliverables including—but not limited to—promotional copywriting, marketing, and website materials, institutional announcements, publications, multimedia scripts, social media copy, and other varied university needs to promote and elevate Bryant’s reputation. A member of the University Marketing + Communications (UMC) team the incumbent will focus on developing accurate, engaging, and persuasive content that is aligned with university goals, selected medium, and target audience. This role requires an understanding of audience differentiation, the ability to adapt writing to specific purposes, as well as digital marketing skills in social media, email, and the web. This role must be able to adapt writing style and creative development to meet key business goals and align with the audience and channel-specific needs across platforms. This position requires strong project management and organizational skills, attention to detail, and a strong command of written storytelling techniques, as well as the ability to augment them with multimedia assets to elevate digital performance. This role works independently as well as alongside other members of the UMC team to elevate the University’s brand story and collaborates frequently with stakeholders throughout the college to develop persuasive content. Bryant University is a private New England university with a tradition of innovation and a global vision for success. Our new strategic plan, Vision 2030 , sets a trajectory for the next decade through academic excellence, outstanding student life, competitive athletics and student outcomes among the nation’s top 1% for ROI. This position is eligible for our excellent benefits package , including tuition benefits for the employee and their dependents. Come join the Bulldog community! |
| Principal Accountabilities |
Certain requirements are subject to possible modification to reasonably accommodate persons with disabilities. |
| Qualifications | This position is best filled by an individual with a Bachelor’s degree from an accredited four-year college or university in communications, marketing, journalism, public relations or other relevant field with a minimum of 5 years of related professional experience. They must have diverse content development skills with experience writing for print, web, and social media channels. The candidate must have a solid understanding of written English and grammar as well as command of AP Style along with exceptional written and verbal communication, attention to detail, and collaboration skills. The individual will have the ability to write on deadline in a fast-paced environment with concurrent assignments and demonstrate comfortability in a fast-paced environment. Ability to excel both independently and in a team environment is a must. Familiarity with MS Office, social media and email marketing platforms, and blog and web content management systems; SEO best practices and techniques; email campaign platforms; project management software; and Web site content management system is required; experience with photography and videography is a plus. |
| Working Environment | Bryant University recognizes that its position as a leader in higher education is greatly determined both by the diversity of its campus community and its intellectual endeavors. Its commitment to link academic and social diversity for the benefit of the learning and living environment reflects its belief that excellence and diversity are mutually reinforcing objectives. We are committed to building an equitable and inclusive campus community, one that values individual difference and fosters greater understanding of the many facets of diversity and other distinctive characteristics that make us different. We encourage applications from candidates with an appreciation for and understanding of diverse backgrounds and experiences. Learn more about our ongoing commitment to building a community of inclusive excellence. |
| Physical Capacities |
Posting Detail Information
| Posting Number | STA02360 |
|---|---|
| Work Hours | Standard work hours: M – F 8:30 am – 4:30 pm. |
| Open Date | 09/30/2022 |
| Close Date | |
| Open Until Filled | |
| Applicant Special Instructions |
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