Marketing Strategist

Job title:

Marketing Strategist

Company

Marketing Consultancy Lab

Job description

About Us:Welcome to the place where creativity meets strategy, and brands are born to shine! At Marketing Consultancy Lab, we don’t just do marketing — we revolutionize it. Our team is a vibrant mix of innovators, storytellers, and strategists who are passionate about making brands unforgettable. From startups looking to make their mark to established companies seeking a fresh spark, we’re here to take your marketing game to the next level.Position Title : Marketing Strategist
Location : Charlotte, NC
Department : Marketing
Reports To : Marketing Director
Job Type : Full-TimeAbout the Role:We are seeking a dynamic and analytical Marketing Strategist to join our team. This individual will be responsible for designing, implementing, and overseeing high-impact marketing strategies to drive brand growth, customer engagement, and revenue. The Marketing Strategist will work closely with cross-functional teams, including product development, sales, and creative departments, to ensure cohesive and aligned marketing efforts.Key Responsibilities:

• Campaign Development : Lead the development of marketing campaigns, including digital, content, social media, and traditional channels, ensuring consistency in messaging and branding.
• Performance Tracking : Monitor, analyze, and report on key performance metrics to measure the effectiveness of marketing initiatives, adjusting strategies as needed for optimal results.
• Collaborate Across Teams : Work with product, sales, and creative teams to align marketing strategies with business objectives and product launches.
• Customer Insights : Utilize data-driven insights to understand customer needs and preferences, driving more personalized marketing efforts.
• Brand Management : Ensure brand consistency and integrity across all marketing materials and channels.
• Budget Management : Manage and allocate marketing budgets efficiently to maximize ROI.
• Innovative Solutions : Stay up-to-date with the latest industry trends and tools, continuously looking for new ways to improve marketing strategies and outcomes.

Required Skills and Qualifications:

• Strong analytical skills with experience in data-driven decision-making.
• Proficiency in marketing tools (e.g., Google Analytics, SEMrush, HubSpot) and CRM software.
• Experience in digital marketing, including SEO, PPC, email campaigns, and social media.
• Excellent communication and presentation skills, with the ability to clearly convey marketing strategies and performance insights.
• Creative problem-solving skills and a passion for staying ahead of marketing trends.

Expected salary

$750 – 1100 per week

Location

Charlotte, NC

Job date

Sat, 12 Oct 2024 02:38:55 GMT

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