Marketing Strategist – 517831

Pay Grade/Pay Range:  56 Monthly (exempt): – Minimum – $ 31,003.60 Midpoint – $ 45,302.40

Department/Organization: 301203 – Marketing & Brand Strategy-Strategi

Normal Work Schedule: Monday-Friday 8:00am to 4:45pm

Job Summary: The Marketing Strategist works within the Division of Strategic Communications to support the division’s contribution to the University’s strategic plan.

Additional Department Summary: The Marketing Strategist works within Strategic Communications to support the division’s contribution to the University’s strategic plan. The position will provide tactical marketing support, including but not limited to administering data in MS Excel and data visualization tools, providing oversight of paid campaigns on mainstream social media platforms and contributing to the implementation of SEO best practices.

Required Minimum Qualifications: Bachelor’s degree.

Additional Required Department Minimum Qualifications: This is an entry-level position and previous professional experience is not required. Only applications that include a portfolio of work samples will be considered.

Skills and Knowledge: copywriting, editing, proofreading, excellent oral and written communication skills, fluency with business computer use and industry relevant applications, managing social media and reporting outcomes. Candidates must demonstrate experience effectively producing content, performing editing and proofreading, working as part of a team and meeting deadlines. Knowledge of professional writing styles will be important as candidates must be able to master AP and UA Editorial Style. Candidates must demonstrate strong competence in writing, editing and proofreading copy by presenting a strong portfolio of publication and/or writing samples.

Preferred Qualifications: demonstrated experience writing marketing copy, creating campaign-related hashtags, executing e-mail campaigns, coordinating documentation for payments, managing corporate social media identities, web content management and proficiency with Adobe Photoshop and InDesign

Background Investigation Statement: Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.

Equal Employment Opportunity: The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, pregnancy, age, genetic or family medical history information, disability, protected veteran status, or any other legally protected basis, and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. Follow the link below to find out more. “EEO is the Law” Poster