Marketing Officer

Marketing Officer

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Post Details

Full time, Open ended

The closing date for applications is midnight on Sunday 02 October 2022
Interviews are expected to take place on Wednesday 26 October 2022

There is an expectation that work will be undertaken in the UK

For the purposes of sponsorship, this is a role under SOC code 3543

The University of Stirling recognises that a diverse workforce benefits and enriches the work, learning and research experiences of the entire campus and greater community. We are committed to removing barriers and welcome applications from those who would contribute to further diversification of our staff and ensure that equality, diversity and inclusion is woven into the substance of the role. We strongly encourage applications from people from diverse backgrounds including gender, identity, race, age, class, and ethnicity

The Post

An excellent opportunity has arisen within the Communications, Marketing and Recruitment Directorate for a Marketing Officer based within the Brand and Campaigns team.

Reporting to the Brand and Campaigns Manager, the Marketing Officer will work closely with colleagues in the Directorate to develop inspiring marketing collateral and digital content to position the brand to internal and external audiences, ensuring it is aligned with the University’s key strategic objectives.

The successful candidate will be an ambitious, proactive marketing professional, with experience of brand implementation, and of project-managing brand messaging across publications, digital media (organic and paid) and exhibition assets.

Experience of preparing creative briefs, curating, editing and implementing  copy and graphics for print and digital media, with proficiency in print procurement is essential.

An important element of the role is overseeing the creation and maintenance of brand and campaign guidelines, as well as managing the image and film assets library –providing advice to internal stakeholders relating on brand implementation, including the use of copy and images.

Excellent written and verbal communications skills, strong project management experience, and an exceptional level of attention to detail are critical.

Description of Duties

You will need to prioritise activities and manage complex demands on your time to:

• Develop multi-channel campaigns that engage our target audience and build brand awareness
• Shape and deliver the brand campaign strategy ensuring that marketing activities adhere to brand and campaign visual and messaging guidelines and are consistently applied across all media platforms
• Partner with Faculty Marketing and Digital Content teams to develop brand campaigns and supporting assets that align to strategic priorities
• Work with internal and external creative teams to develop campaigns from concept to implementation
• Manage relevant cost-centre budgets and ensure that the University’s procurement policies are adhered to
• Develop marketing collateral and rich media content, including digital assets, leaflets, adverts, exhibition materials, stationery, presentations, photography, film, and promotional items
• Monitor and evaluate campaign and content performance, to make recommendations to inform future marketing and digital campaigns
• Maintain a bank of marketing tools such as briefing templates, disclaimers and model-release agreements and respond to brand-related enquiries
• Create and maintain the brand visual and messaging guidelines, house style and visual identity for all University of Stirling communications
• Provide advice to internal stakeholders on the procurement of marketing-related services from external suppliers ensuring correct interpretation and implementation of brand guidelines
• Prepare and manage photoshoots and film projects including: the preparation of briefs, model casting, commissioning photography/videography, subtitling/tagging and maintaining an updated photo library
• Represent the Communications, Marketing and Recruitment Directorate at meetings and events as required
• Support the development and production of corporate publications, e.g. Graduation Brochure, Annual Review, Financial Statements, and Strategic Plan
• Oversee effective archiving, storage and distribution of all marketing material produced for the University
• Work in co-operation with the graphics, web and digital, recruitment and events teams, to provide appropriate support materials for events
• Undertake any other appropriate duties as directed by the Brand and Campaigns Manager and Director of Marketing

Essential Criteria

You will be hard-working, customer-centric, and creative, with a passion for marketing.  You will be proactive, show initiative and have the ability to multi-task and work with a wide variety of stakeholders. The ideal candidate will have excellent written and verbal communication skills, be an organised, team player who takes a flexible and passionate approach to their work.

• Educated to degree level or demonstrate relevant marketing experience
• Significant experience of working in a marketing-related field
• Experience of implementing both offline and digital marketing activity
• Creative and ideas driven
• Excellent skills in copywriting, editing and proof-reading
• Experience of creating and maintaining brand guidelines
• Excellent organisational and project management skills and the ability to work independently and as part of a team
• Ability to work under pressure, multi-task and meet deadlines and with an excellent attention to detail
• Excellent communication and IT skills
• Commercial acumen and experience of managing budgets

Behaviours and Competencies

The role holder will be required to evidence that they can meet the qualities associated with the following behavioural competencies, as detailed within the AUA Competency Framework.

Managing self and personal skills
Being aware of your own behaviour and mindful of how it impacts on others, enhancing personal skills to adapt professional practice accordingly.

Delivering excellent service
Providing the best quality service to external and internal clients. Building genuine and open long-term relationships in order to drive up service standards.

Finding solutions
Taking a holistic view and working enthusiastically to analyse problems and to develop workable solutions. Identifying opportunities for innovation.

Embracing change
Being open to and engaging with new ideas and ways of working. Adjusting to unfamiliar situations, shifting demands and changing roles.

Using resources effectively
Identifying and making the most productive use of resources including people, time, information, networks and budgets.

Engaging with the wider context
Enhancing your contribution to the organisation through an understanding of the bigger picture and showing commitment to organisational values.

Developing self and others
Showing commitment to own ongoing professional development. Supporting and encouraging others to develop their professional knowledge, skills and behaviours to enable them to reach their full potential.

Working together
Working collaboratively with others in order to achieve objectives. Recognising and valuing the different contributions people bring to this process.

Achieving Results
Consistently meeting agreed objectives and success criteria. Taking personal responsibility for getting things done.

About Us

Communications, Marketing and Recruitment encompasses: Corporate Communications, Media Relations, Internal and Corporate Communications, Public Affairs, Marketing, Web and Digital Media, and International, UK and European Student Recruitment, and Admissions and Access.  

In delivering the strategic priorities of the University, we support the enhancement of the University’s reputation for excellence in the student experience, teaching and learning, and high-quality research with global impact.   

The Directorate provides a wide range of services to internal and external stakeholders and works closely with the University’s senior management team and across all faculties and professional support services. By adopting an integrated holistic approach to our work, we ensure the University’s strategic messages are effectively conveyed and understood by our stakeholders across all communications platforms.

The University

The University of Stirling is committed to providing education with a purpose and carrying out research which has a positive impact on communities across the globe – addressing real issues, providing solutions and helping to shape society. Stirling is 4th in Scotland and 43rd in the UK for research impact, with 87% of its research having an outstanding or very considerable impact on society – and more than 80% rated either world leading or internationally excellent (Research Excellence Framework 2021). Interdisciplinary in its approach, Stirling’s research informs its teaching curriculum and facilitates opportunities for knowledge exchange and collaboration between staff, students, industry partners and the wider community.

The University of Stirling is ranked among the top 30 UK universities for student satisfaction (National Student Survey) and top 10 in the UK for postgraduate student experience (Postgraduate Taught Experience Survey), and has an overall five-star rating in the QS Stars University Ratings.

More than 17,000 students study with the University of Stirling globally, with over 120 nationalities represented on its scenic central Scotland campus alone. The campus – also home to 1,700 staff – has its own loch and castle, and a recent multi-million-pound redevelopment has delivered modern, flexible, and digitally connected study and social spaces at the heart of campus, including enhanced student support and retail and catering outlets.

The University has twice been recognised with a Queen’s Anniversary Prize – the first for its Institute for Social Marketing and Health (2014) and the second for its Institute of Aquaculture (2019). Stirling is Scotland’s University for Sporting Excellence and its recently redeveloped world-class facilities provide the perfect training environment for the University’s sports scholars – many of whom compete at the highest level, including at the Olympics and Commonwealth Games – and for students, staff, and the wider community.

As a signatory to the £214 million Stirling and Clackmannanshire City Region Deal, the University is driving productivity and inclusive growth across the Forth Valley, and beyond. Through pioneering collaborative solutions to global challenges, researchers are putting innovation, skills, and partnership at the heart of a sustainable economic recovery.
www.stir.ac.uk @stiruni

Job number

SERV01570

Contract Type

Open Ended

Closing date

02-Oct-2022

Location:

Stirling Campus

Grade

Grade7 £35,333-£42,155 p.a.

Faculty/Service

Communications Marketing and Recruitment

Post Details

Full time, Open ended

The closing date for applications is midnight on Sunday 02 October 2022
Interviews are expected to take place on Wednesday 26 October 2022

There is an expectation that work will be undertaken in the UK

For the purposes of sponsorship, this is a role under SOC code 3543

The University of Stirling recognises that a diverse workforce benefits and enriches the work, learning and research experiences of the entire campus and greater community. We are committed to removing barriers and welcome applications from those who would contribute to further diversification of our staff and ensure that equality, diversity and inclusion is woven into the substance of the role. We strongly encourage applications from people from diverse backgrounds including gender, identity, race, age, class, and ethnicity

The Post

An excellent opportunity has arisen within the Communications, Marketing and Recruitment Directorate for a Marketing Officer based within the Brand and Campaigns team.

Reporting to the Brand and Campaigns Manager, the Marketing Officer will work closely with colleagues in the Directorate to develop inspiring marketing collateral and digital content to position the brand to internal and external audiences, ensuring it is aligned with the University’s key strategic objectives.

The successful candidate will be an ambitious, proactive marketing professional, with experience of brand implementation, and of project-managing brand messaging across publications, digital media (organic and paid) and exhibition assets.

Experience of preparing creative briefs, curating, editing and implementing  copy and graphics for print and digital media, with proficiency in print procurement is essential.

An important element of the role is overseeing the creation and maintenance of brand and campaign guidelines, as well as managing the image and film assets library –providing advice to internal stakeholders relating on brand implementation, including the use of copy and images.

Excellent written and verbal communications skills, strong project management experience, and an exceptional level of attention to detail are critical.

Description of Duties

You will need to prioritise activities and manage complex demands on your time to:

• Develop multi-channel campaigns that engage our target audience and build brand awareness
• Shape and deliver the brand campaign strategy ensuring that marketing activities adhere to brand and campaign visual and messaging guidelines and are consistently applied across all media platforms
• Partner with Faculty Marketing and Digital Content teams to develop brand campaigns and supporting assets that align to strategic priorities
• Work with internal and external creative teams to develop campaigns from concept to implementation
• Manage relevant cost-centre budgets and ensure that the University’s procurement policies are adhered to
• Develop marketing collateral and rich media content, including digital assets, leaflets, adverts, exhibition materials, stationery, presentations, photography, film, and promotional items
• Monitor and evaluate campaign and content performance, to make recommendations to inform future marketing and digital campaigns
• Maintain a bank of marketing tools such as briefing templates, disclaimers and model-release agreements and respond to brand-related enquiries
• Create and maintain the brand visual and messaging guidelines, house style and visual identity for all University of Stirling communications
• Provide advice to internal stakeholders on the procurement of marketing-related services from external suppliers ensuring correct interpretation and implementation of brand guidelines
• Prepare and manage photoshoots and film projects including: the preparation of briefs, model casting, commissioning photography/videography, subtitling/tagging and maintaining an updated photo library
• Represent the Communications, Marketing and Recruitment Directorate at meetings and events as required
• Support the development and production of corporate publications, e.g. Graduation Brochure, Annual Review, Financial Statements, and Strategic Plan
• Oversee effective archiving, storage and distribution of all marketing material produced for the University
• Work in co-operation with the graphics, web and digital, recruitment and events teams, to provide appropriate support materials for events
• Undertake any other appropriate duties as directed by the Brand and Campaigns Manager and Director of Marketing

Essential Criteria

You will be hard-working, customer-centric, and creative, with a passion for marketing.  You will be proactive, show initiative and have the ability to multi-task and work with a wide variety of stakeholders. The ideal candidate will have excellent written and verbal communication skills, be an organised, team player who takes a flexible and passionate approach to their work.

• Educated to degree level or demonstrate relevant marketing experience
• Significant experience of working in a marketing-related field
• Experience of implementing both offline and digital marketing activity
• Creative and ideas driven
• Excellent skills in copywriting, editing and proof-reading
• Experience of creating and maintaining brand guidelines
• Excellent organisational and project management skills and the ability to work independently and as part of a team
• Ability to work under pressure, multi-task and meet deadlines and with an excellent attention to detail
• Excellent communication and IT skills
• Commercial acumen and experience of managing budgets

Behaviours and Competencies

The role holder will be required to evidence that they can meet the qualities associated with the following behavioural competencies, as detailed within the AUA Competency Framework.

Managing self and personal skills
Being aware of your own behaviour and mindful of how it impacts on others, enhancing personal skills to adapt professional practice accordingly.

Delivering excellent service
Providing the best quality service to external and internal clients. Building genuine and open long-term relationships in order to drive up service standards.

Finding solutions
Taking a holistic view and working enthusiastically to analyse problems and to develop workable solutions. Identifying opportunities for innovation.

Embracing change
Being open to and engaging with new ideas and ways of working. Adjusting to unfamiliar situations, shifting demands and changing roles.

Using resources effectively
Identifying and making the most productive use of resources including people, time, information, networks and budgets.

Engaging with the wider context
Enhancing your contribution to the organisation through an understanding of the bigger picture and showing commitment to organisational values.

Developing self and others
Showing commitment to own ongoing professional development. Supporting and encouraging others to develop their professional knowledge, skills and behaviours to enable them to reach their full potential.

Working together
Working collaboratively with others in order to achieve objectives. Recognising and valuing the different contributions people bring to this process.

Achieving Results
Consistently meeting agreed objectives and success criteria. Taking personal responsibility for getting things done.

About Us

Communications, Marketing and Recruitment encompasses: Corporate Communications, Media Relations, Internal and Corporate Communications, Public Affairs, Marketing, Web and Digital Media, and International, UK and European Student Recruitment, and Admissions and Access.  

In delivering the strategic priorities of the University, we support the enhancement of the University’s reputation for excellence in the student experience, teaching and learning, and high-quality research with global impact.   

The Directorate provides a wide range of services to internal and external stakeholders and works closely with the University’s senior management team and across all faculties and professional support services. By adopting an integrated holistic approach to our work, we ensure the University’s strategic messages are effectively conveyed and understood by our stakeholders across all communications platforms.

The University

The University of Stirling is committed to providing education with a purpose and carrying out research which has a positive impact on communities across the globe – addressing real issues, providing solutions and helping to shape society. Stirling is 4th in Scotland and 43rd in the UK for research impact, with 87% of its research having an outstanding or very considerable impact on society – and more than 80% rated either world leading or internationally excellent (Research Excellence Framework 2021). Interdisciplinary in its approach, Stirling’s research informs its teaching curriculum and facilitates opportunities for knowledge exchange and collaboration between staff, students, industry partners and the wider community.

The University of Stirling is ranked among the top 30 UK universities for student satisfaction (National Student Survey) and top 10 in the UK for postgraduate student experience (Postgraduate Taught Experience Survey), and has an overall five-star rating in the QS Stars University Ratings.

More than 17,000 students study with the University of Stirling globally, with over 120 nationalities represented on its scenic central Scotland campus alone. The campus – also home to 1,700 staff – has its own loch and castle, and a recent multi-million-pound redevelopment has delivered modern, flexible, and digitally connected study and social spaces at the heart of campus, including enhanced student support and retail and catering outlets.

The University has twice been recognised with a Queen’s Anniversary Prize – the first for its Institute for Social Marketing and Health (2014) and the second for its Institute of Aquaculture (2019). Stirling is Scotland’s University for Sporting Excellence and its recently redeveloped world-class facilities provide the perfect training environment for the University’s sports scholars – many of whom compete at the highest level, including at the Olympics and Commonwealth Games – and for students, staff, and the wider community.

As a signatory to the £214 million Stirling and Clackmannanshire City Region Deal, the University is driving productivity and inclusive growth across the Forth Valley, and beyond. Through pioneering collaborative solutions to global challenges, researchers are putting innovation, skills, and partnership at the heart of a sustainable economic recovery.
www.stir.ac.uk @stiruni

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