Marketing Associate

JOB DESCRIPTION

At The Obama Foundation, our mission is to inspire, empower, and connect people to change their world. We seek to build an active democratic culture where people are equipped and motivated to make change in the communities where they live, work, and play. Right here on the South Side of Chicago, we’re building a home for this vision, a global center for change with a range of opportunities – coordinated programming, community outreach events, educational moments, and more – that invite visitors from down the block or across the globe to turn hope into action.

Achieving our ambitious goals starts with an exceptional team built on our Hope to Action Values – Courage, Empathy, Integrity, Accountability, Community, Inclusivity, Pragmatism, Resilience, Imagination, and Hope. A Framework that anyone, anywhere, can use to build trust, activate participation, and expand opportunity in their community.

Purpose of the Role

As the Marketing Associate, you play an essential role on the External Affairs team, executing day-to-day brand marketing tactics to amplify stories that drive change. You will manage information flow across owned channels to ensure email, web, and on-site digital signage content is accurate, on-brand, and optimized for engagement. This role plays a critical part in converting followers to visitors and supporters to lifelong advocates, bridging digital operations and experiential marketing to deliver a transformative experience at the Obama Presidential Center.

Core Job Responsibilities

    Digital Signage Management: Serve as the primary content editor for Obama Presidential Center digital signage; create, edit, and deploy slides and playlists in the CMS, and liaise with the design team for new creative needs.

    Web Content Coordination: Proactively manage website update requests to ensure fresh, timely, and accurate content; optimize performance through “test and learn” strategies and coordinate across owned and paid channels.

    Project Management In close collaboration with Strategy & Operations, provide support for marketing and creative teams, including maintenance of project management systems (Asana) and development of meeting agendas

    Campaign Management: Manage deliverables for key marketing initiatives, including internal alignment and reviews, timelines, and delivery of final assets.

    Email Marketing Operations: Build and deploy end-to-end email campaigns within Salesforce Marketing Cloud, including content build, testing, managing stakeholder approvals, audience targeting, scheduling, and performance monitoring.

    Experiential & Event Support: Support experiential marketing initiatives such as parades, convenings, and brand activations; provide on-site presence, event coordination, and digital integration.

    Contract and Budget Support: Assist in managing centralized contract processes and track budget expenditures for external marketing vendors.

    Branded Asset Management: Manage the inventory and distribution of branded assets for organization-wide and third-party use.

Key Deliverables / Outcomes

    Grow audience and establish a pipeline for sustained support by executing campaigns that broaden the organization”s digital reach.

    Utilize audience insights to convert followers to visitors and supporters to lifelong advocates.

    Deliver a transformative, seamlessly integrated digital and physical campus experience for visitors to the Obama Presidential Center.

    Cultivate positive sentiment through integrated online and offline brand experiences, contributing to long-term brand health.

    Co-create cultural moments and brand activations rooted in our organization’s values and commitments.

Required Qualifications

    Experience: 2–4 years of experience in digital or brand marketing or a related field.

    Hands-on experience with Salesforce and Salesforce Marketing Cloud.

    Familiarity with Content Management Systems (CMS), ticketing systems, Google Analytics, Asana, and Google Suite.

    Demonstrated ability to deliver measurable results and maintain a strong impact focus.

    Strong analytical skills and the ability to synthesize data into actionable insights.

    Ability to ensure accountability and manage multiple competing project priorities.

    Excellent verbal and written communication skills with a sharp eye for detail.

    A collaborative team player able to work effectively in cross-functional environments and manage ambiguity.

The salary range for this role is between $59,755 and $74,670.

This is a hybrid role based at the Obama Presidential Center in Jackson Park.

Don’t check off every box in the requirements listed above? Please apply anyway! If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to still consider submitting an application. You may be just the right candidate for this role or another one of our openings!

Equal Opportunity Employer

The Foundation is committed to creating a diverse work environment and is proud to be an equal opportunity employer. The Foundation does not discriminate on the basis of race, color, national origin, sex, gender identity, religion, sexual orientation, age, disability, parental status, veteran status, or any other protected status under applicable laws. We encourage individuals of all backgrounds to apply. If you are a qualified candidate with a disability, please e-mail us at careers@obama.org if you require a reasonable accommodation to complete this application.

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