Marketing and Communications Assistant

Cardiff University

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Marketing and Communications Assistant
College of Biomedical and Life Sciences 

Cardiff University is an ambitious and innovative University with a bold and strategic vision located in a beautiful and thriving capital city.

The College of Biomedical and Life Sciences is currently looking to appoint a marketing and communications professional to support the activities of the College and all its constituent Schools. The successful candidate will work to significantly enhance the way our Schools present themselves to the outside world, as well as communicating effectively with a diverse range of both internal and external customers and delivering a mix of communications activity that will inform, inspire, involve and influence.

We are seeking an individual with exceptional communication skills and the ability to interpret complex information into high quality, engaging and creative written copy. Experience of student recruitment, supporting the implementation of marketing campaigns and liaising with external agencies would be advantageous, but not essential. Ideally, we are looking for an energetic and enthusiastic individual who is passionate about developing a career in Communications. Someone who is creative, eager to learn, and full of exciting ideas.

You will report directly to the Marketing and Communications Manager within the College of Biomedical and Life Sciences.

The College of Biomedical and Life Sciences is a vibrant academic community, which undertakes innovative research and provides state-of-the-art learning facilities. The College brings together seven Schools with immense strength in research and teaching, not just in Wales, but the UK and worldwide.  An integrated approach is taken to all aspects of health and biomedical research, achieving internationally respected results at all stages of the medical research process, from laboratory science through to improved medical and healthcare practices.

We aim to provide a positive and enriching student experience where our students learn and engage with inspirational academic scholars and researchers and become part of an internationally inclusive and diverse environment.
Cardiff University offers many excellent benefits, including 37 days annual leave (plus bank holidays), local pension scheme, a cycle to work scheme and other travel initiatives, annual increments within the pay scale, and more. It is an exciting and vibrant place to work, with many different challenges and is a proud Living Wage supporter.

The majority of roles at Cardiff University are currently operating under “blended working” arrangements, with staff having the flexibility to work partly from home and partly from the University campus depending on specific business requirements. Discussions around these arrangements can take place after the successful candidate has been appointed.

For informal enquiries about these posts please contact Katy Thomas, Marketing and Communications Manager, College of Biomedical and Life Sciences ([email protected] ). 

This position is full-time, 35 hours per week and open-ended. Secondment opportunity welcome – please note for Cardiff University members of staff interested in this post on a secondment basis, permission will need to be sought from your current Line Manager before applying.

Salary: Salary: £23,700 – £24,533 per annum (Grade 3); appointment is usually made at the bottom of the scale.
Please note that it is not expected that we will appoint above grade 3, point 13, currently £23,700 per annum.
Date advert posted: Thursday, 12 October 2023

Closing date: Sunday, 29 October 2023

Please be aware that Cardiff University reserves the right to close this vacancy early should sufficient applications be received.

Cardiff University is committed to supporting and promoting equality and diversity and to creating an inclusive working environment. We believe this can be achieved through attracting, developing, and retaining a diverse range of staff from many different backgrounds.  We therefore welcome applicants from all sections of the community regardless of sex, ethnicity, disability, sexual orientation, trans identity, relationship status, religion or belief, caring responsibilities, or age.  In supporting our employees to achieve a balance between their work and their personal lives, we will also consider proposals for flexible working or job share arrangements.

Job Description

JOB PURPOSE

Support the Marketing and Communications team to deliver a wide range of innovative communications activity that will inform, inspire, involve, and influence.

Assist with marketing campaigns, content creation, social media management, and internal / external communications. Take a proactive role in supporting our events programme, providing excellent digital and administrative support. 

Provide an exceptional service to all our customers and work collaboratively across the University to enhance the way we present ourselves to the outside world.

MAIN DUTIES & RESPONSIBILITIES

  • Work collaboratively with communications staff at College level and across Cardiff University to ensure an integrated approach to marketing and communications.
  • Assist in the development of engaging content for various communications channels, including website, social media, and email campaigns.
  • Assist in managing social media accounts, including content scheduling, monitoring engagement, and responding to comments/messages. Generate creative ideas for campaigns and contribute to content development.
  • Contribute to the creation of innovative visual content, such as graphics, images, and videos for use across our digital platforms.
  • Assist with the development of communications plans in support of College strategy. Develop a programme of upcoming activity and make recommendations to improve communications impact and effectiveness.
  • Support market research activity, such as focus groups and surveys, to gather insights and contribute to the development of campaign strategies.
  • Support the Digital Communications Manager to closely monitor and report on metrics, including web analytics, social media engagement, and email campaign performance.
  • Assist in analysing data to identify trends, patterns, and areas for improvement. Provide insights and recommendations to optimise marketing campaigns.
  • Support the delivery of a programme of marketing activity to support student recruitment at both undergraduate and postgraduate level. Work closely with colleagues across the University to maximise conversion and enhance student satisfaction.
  • Deliver high quality communications, ensuring consistency and compliance with the key communications messages of Cardiff University. Adhering to quality standards, branding, design, accessibility and textual style guidelines. Work closely with members of the team to proof-read and edit marketing materials to ensure accuracy and brand consistency.
  • Assist with the delivery of specific communications projects / campaigns as directed by the Marketing and Communications Manager.
  • Undertake a variety of administrative duties as required to support the Marketing and Communications Manager.
  • General Duties

    ∙ Ensure that an understanding of the importance of confidentiality is applied when undertaking all duties.
    ∙ Abide by University policies on Health and Safety and Equality and Diversity.
    ∙ Perform other duties occasionally which are not included above, but which will be consistent with the role.

    Person Specification

    IMPORTANT NOTE: When submitting your supporting statement, you must provide evidence as to how you meet each of the essential (and desirable if applicable) criteria below. We suggest that you do so by using each of the criteria as sub-headings, providing written evidence of your relevant skills underneath. Before uploading this attachment, please ensure that you include ****BR within the filename.

    Essential Criteria

  • Degree/NVQ 6 or equivalent Professional membership/experience.
  • Some experience in a marketing or communications role including experience of digital marketing, website content management and social media.
  • Able to demonstrate some professional knowledge within specialist discipline to give advice and guidance to internal and external customers.
  • Proven ability to communicate conceptually detailed and complex information effectively and professionally with a wide range of people, incorporating excellent writing skills and the ability to tailor communications to target a range of different audiences.
  • An ability to solve expansive problems using initiative and creativity; identify and propose both practical and innovative solutions.
  • Self-motivated with an enthusiastic, proactive, flexible and adaptable approach to work.
  • Excellent communication skills with an eagerness to learn and develop within the communications profession.
  • Desirable Criteria

    1. Experience of working in a Higher Education environment.
    2. Fluency in Welsh, written and oral.

    Job Category

    Admin / Clerical

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