Manager, Marketing & Communications

Job Category
M&P – AAPS

Job Profile
AAPS Salaried – Marketing and Sales, Level C

Job Title
Manager, Marketing & Communications

Department
Rental and Programs Chan Centre for the Performing Arts

Compensation Range
$6,677.33 – $10,433.50 CAD Monthly

The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.

Posting End Date
November 5, 2022

Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.

Job End Date

Job Summary

The Manager, Marketing & Communications is responsible for the creation, planning, development, and implementation of comprehensive strategic marketing plans and their associated budgets for both the general promotion of the Chan Centre and the specific programming activities of the Chan Centre and the UBC School of Music.  

This role oversees brand building, pricing, subscription sales, single ticket sales, and community engagement with a focus on increasing audiences, maximizing revenue, and meeting significant revenue targets. Through the detailed analysis of existing sales data in combination with larger industry research and organization goals, this position identifies and creates plans to reach potential new markets.

The position collaborates regularly with programming staff to strategically plan annual presentations of concerts, outreach, and other events. It develops opportunities for cross-promotion both at UBC and within the local arts community.

The Manager, Marketing &Communications is a leadership role that manages staff and is responsible for negotiating, contracting, directing, and supervising the work of external service providers including but not limited to designers, website developers, publicists, and writers.

Organizational Status
Reports to the Director of the Chan Centre.  Manages Marketing and Communications Strategist and Communications Strategist. Works closely with the Arts Communications team and participates in an integrated and coordinated approach to developing communications strategies and policies.
Work Performed

• Develops and implements both short-term and long-term marketing and communications plans for general promotion/branding as well as custom detailed plans for individual concerts, outreach, and other events.
• Develops and builds the Chan Centre brand, ensuring consistency and integrity while always working to increase and strengthen brand visibility. Plans and executes broad marketing campaigns for the Chan Centre, researching promotional opportunities and identifying potential new markets. Formulates and manages  the budget for marketing activities and event-specific campaigns. Monitors ticket sales and campaign performance, adjusting budget spends accordingly. Analyzes sales data in order to inform strategic decision-making around resource distribution for the department.
• Participates in strategic planning of concerts, new series, outreach, and other events.
• Creates ticketing strategies and determines pricing based on market research, including detailed dynamic pricing plans. Responsible for meeting significant revenue targets for subscriptions and single tickets.
• Oversees the preparation of detailed weekly ticket reports that track sales of multiple events. Analyzes sales trends on an ongoing basis in order to determine when and how to adjust seat scaling and ticket prices (“dynamic pricing”) in order to maximize revenue potential and meet budget targets for events throughout the sales period.
• Oversees and provides guidance for staff working on tactical details of marketing and communications plans including development and maintenance of website, email marketing, social media, print ads, digital ads, and media releases.
• Negotiates contracts and supervises work of external service providers such as media relations/PR agencies, web and print design, copywriting, photography, videography, etc.
• Analyzes detailed patron sales data, in combination with larger industry research, in order to assess current reach and identify potential new markets. Develops and implements marketing strategy to reach new audiences and increase revenue potential.
• Responsible for the recruitment, training, and performance management of staff. Creates and fosters a work environment which motivates staff to excel.
• Identifies and negotiates sponsorship contracts with media for general and individual event promotion. Cultivates and stewards relationships with ongoing sponsors and ensures accurate recognition of support.
• Works with Faculty of Arts units and UBC Attractions marketing and communications staff (i.e. Museum of Anthropology, Beaty Biodiversity Museum) to share best practices, and to identify and develop opportunities for cross-promotion and enhancement of the visitor experience at UBC.
• Maintains relevant knowledge of UBC and Arts branding/visual identity best practices.
• Develops market research tools when needed (such as surveys, roundtable/focus group questions) and analyzes data in order for it to accurately inform marketing plans and long-term strategies.
• Represents the Chan Centre at various events (often evening and weekends).
• Other duties as required.

Consequence of Error/Judgement
Misrepresentation or inaccuracies of the Chan Centre and events taking place at the Chan Centre in marketing materials, advertisements, media releases, etc. will negatively affect relations with audience members, subscribers, donors, sponsors, clients, and artists and would jeopardize revenues and customer relations and negatively affect the reputation and brand of the Chan Centre and UBC. Poor decisions regarding the implementation of marketing initiatives and the development of budgets will put the Chan Centre and UBC at risk financially, as this position is responsible for meeting significant revenue targets. Poor interpersonal skills would result in poor staff relations.
Supervision Received
Works with considerable latitude within a broad management plan. Work is reviewed in terms of achievement of long-term goals. Reports to the Director. This position has dotted line accountability to the Arts Communications team and is expected to follow guidelines and best practices and actively participate in the Arts Communications Network.
Supervision Given
Manages Marketing and Communications Strategist and Communications Strategist. Is responsible for negotiating, contracting, and supervising the work of various external service providers. 
Minimum Qualifications
Undergraduate degree in a relevant discipline. Minimum of six years of related experience, or the equivalent combination of education and experience.
Preferred Qualifications

• Must include coursework in marketing, communications, media relations/PR, music and/or other performing arts administration, or an equivalent combination of education and experience.
• Professional experience in marketing and communications preferably in the performing arts.
• Extensive knowledge of contemporary marketing and communications strategies and practices.
• Ability to effectively liaise with a central communications team to follow best practices and institutional standards.
• Expertise in various aspects of ticketing including the creation of dynamic pricing plans, various subscription models, and single ticket campaigns.
• Demonstrated experience in developing and implementing strategic plans.
• Demonstrated experience working with artists, agents, publicists, graphic designers, etc.
• Working knowledge of financial aspects of the performing arts including budgets.
• Development or fundraising experience considered an asset.
• Musical knowledge considered an asset.
• Exceptional interpersonal, organizational, analytical skills as well as effective oral and written communication skills.
• Experience working in a university and unionized environment preferred.
• Experience with managing a team.
• Ability to work in a complex and demanding environment with a high level of attention to detail.
• Ability to effectively prioritize, organize and schedule workload, work under pressure, meet budget limitations and deadlines.
• Creativity, demonstrated ability to function effectively within the performing arts environment.
• Exceptional knowledge of marketing procedures and practices alongside commitment to ongoing professional development.
• Ability to establish and maintain effective working relationships with a variety of internal and external contacts.
• Ability to exercise tact and discretion.
• Ability to work effectively independently and in a team environment.
• Computer experience required using MS Office, content management websites, and email marketing systems.
• Familiarity with Audience View Ticket System experience an asset.