MANAGER, CUSTOMER ANALYTICS AND PERSONALIZATION in Toronto, Ontario

Accenture

WHO WE ARE: Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:

THE WORK:

  • Lead teams that will perform assessments, develop strategies, and deliver roadmaps to help clients understand their current customer analytics capabilities and opportunities.

  • Lead teams and manage clients through the deployment of customer analytics platforms (i.e. Adobe Analytics, Google Analytics, Tealium, Braze, etc.) across digital properties including mobile web and apps.

  • Develop measurement strategies that tie organizational objectives to digital measurement solutions and communicate the value of solutions to a senior client audience.

  • Manage the strategic deployment tagging for digital analytics, paid media, and 3rd party applications.

  • Support business development and solutioning (i.e. proposal writing, RFP responses, etc.)

  • Help businesses evolve organizational processes to better leverage data and insights.

    HERE’S WHAT YOU’LL NEED:

  • 5+ years of experience in digital marketing and customer analytics.

  • 5+ years of experience using, implementating, and managing the collection and activation of data across systems.

  • Proven ability to bring a strategic mindset and deep thinking across sales and delivery.

  • Experience with digital analytics, CDP, and tag management solutions and the differences between providers (ex: Adobe, SFMC, Google, Tealium, Segment, etc.)

  • Experience performing advanced analytics on digital data sources (e.g., digital analytics data, digital advertising data, audience data, social data, search data, etc.)

  • Experience with test and learn strategies, configuring optimization tools and deploying testing programs for campaigns and brand experiences.

  • English is required for this position as this role will regularly interact with stakeholders across Canada, US and other countries across our Global footprint where English is the common language. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company’s activities to avoid this requirement.

  • Bachelor’s degree or equivalent work experience.

    BONUS POINTS IF:

  • Ability to communicate measurement and data-oriented business objectives to a senior audience.

  • Technical understanding of how digital analytics and tag management solutions are deployed.

  • Ability to manage deployments and strategically advise on future data collection and measurement solutions.

  • Passionate about data, analytics and technology (ex: avid consumer of TED talks and Wired Magazine).

  • Experience with client-facing projects ideally in consulting, agency or other business-related services.

  • Experience helping organizations with data strategy and architecture for marketing activation.

  • Experience with media mix and attribution programs.

  • Experience developing reporting and advancing data visualization capabilities with new or existing tools (e.g. Tableau, Qlik, PowerBI, etc.)

  • Experience with data and analytic tools such as such as SQL, Excel-pivot tables, SAS, UNIX.

  • Solid Knowledge of data integration techniques and processes (Data matching & key vendors, data fusion & key partners, etc.)

  • Proven ability to work creatively and analytically in a problem-solving environment.

  • Strong attention to detail.

  • Desire to work in an information systems environment.

  • Excellent communication (written and oral) and interpersonal skills.

  • Ability to take complex solutions and make them simple to explain and digest.

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