Lifecycle Marketing Strategist in Toronto, Ontario

Job Requisition ID #

24WD78043

Position Overview

Join our Growth Marketing Innovation and Lifecycle (ILM) Team, a dynamic

group leading data-led engagements across the full customer lifecycle. Our team activates in-product experiences and capabilities, alongside marketing activities across Autodesk owned touchpoints that improve acquisition, conversion, adoption, and renewal rates.

Reporting to the Senior Manager, Lifecycle Marketing, this is an exciting opportunity for a customer experience specialist: you will combine your experience to deliver customer experiences at scale. You can work Hybrid or Remote.

Responsibilities

• Take on project ownership for targeted Lifecycle Marketing experiences and activate campaign designs that meet measurable goals for that persona and Lifecycle stage

• You will be a tactical lead and project manager for cross-team experience deployments in collaboration with Lifecycle Marketing Managers

• Understand qualitative and quantitative customer data from multiple sources to elaborate on experiment hypotheses that can be tested through new targeted digital experiences

• Give feedback on how insights can be translated into market-facing activity

• Connect tactical activities with the our goals and customer needs they support

• Examine current experience effectiveness against team core metrics, suggest AB tests and opportunities to improve that would guide biggest impact on retention

• Partner with data, engineering, and ops teams to complete design for each experience, working with the latest marketing technology to lead their development

• Produce presentations and report outs to share with us and our senior partners on project goals, success measures, timeline, and important results

Minimum Qualifications

• 3+ years of in-house marketing experience (preferably in B2B, SaaS company)

• Experience of data-driven marketing activation with a demonstrated track record in increasing customer lifecycle Measurements

• A curious mindset that loves finding and understanding complex multi-relational customer data sets

• Provide clear direction to engineering and analyst teams on specific targeting and insight needs to create testable hypotheses

• Experience with SaaS post-purchase metrics and experience designing experiences based on customer behavioral and product usage insights

• Hands on experience setting up campaigns in Marketing and Customer Success systems (Customer Data Platforms, Journey Orchestration, Marketing Automation, Analytics)

• You will use both written and verbal, and succeed in a matrixed organization

• You will join our team to work hybrid with us based in one of Autodesk’s North American office hubs, but fully remote from a US or Canadian location will also be considered for you

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Learn More

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.

When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. For Canada-BC based roles, we expect a starting base salary between $75,300 and $110,440. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, we also have a significant emphasis on annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Diversity & Belonging

We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging

Are you an existing contractor or consultant with Autodesk?

Please search for open jobs and apply internally (not on this external site).

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.

When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!

Not quite ready to apply? Join our talent community (https://flows.beamery.com/autodesk/tc-signup) to stay up to date on new job opportunities and the latest Autodesk news.