Back to search results Apply now Job no:817431
Work type:Extension, Faculty/Academic Staff
Major Administrative Unit / College: Michigan State University Extension
Department: Extension Health And Nutrition 10058946
Sub Area: FAS- Fac./Acad Staff
Salary: Salary Commensurate with Experience
Location:East Lansing, In State
Categories:Administrative/Business/Professional, Agriculture, Education/Training, Health Care Professional, PR/Media/Graphics/Comm/Fund Raising, Research/Scientific, Advising/Counseling, MSU Extension- EXPA, Fixed Term Academic Staff, Full Time (90-100%), Non-Union
Working/Functional Title
Social Media and Marketing Educator
Position Summary
Michigan State University Extension is committed to fostering a welcoming and inclusive organization, which requires all staff to contribute towards a vision for success. Diversity, equity, and inclusion are central to our work, regardless of title or position within the organization. This means that all staff at MSU Extension are dedicated to the following:
POSITION SUMMARY
As part of MSU Extension (MSUE) and the Health and Nutrition Institute (HNI), this position provides local as well as statewide leadership to ensure accessibility compliance for online and printed educational materials and provide content expertise and oversight of nutrition education and physical activity promotion through various social media platforms and social marketing strategies to reach limited resourced adults, youth, and families. This position will have statewide responsibilities and will collaborate across work teams, Institutes, and community groups, working with faculty, specialists, and educators for overall advancement of the needs of the Institute clientele.
In this position, you will plan, identify, design, implement and evaluate research-based social media and marketing educational strategies that meet current and projected needs in alignment with the goals of MSU Extension’s Supplemental Nutrition Assistance Program Education (SNAP-Ed), and Expanded Food and Nutrition Education Program (EFNEP). You will occasionally review and provide consultation on other health-related educational materials part of MSU Extension health programs. Through your leadership, you will build, manage, grow, and evaluate the SNAP-Ed and EFNEP social media and marketing promotions and campaigns utilizing accessible and inclusive social media channels and networks to support SNAP-Ed and EFNEP objectives, strategies and initiatives that lead to public knowledge, attitudes, and behaviors that empower Michigan’s limited resource adults, families, and youth to gain crucial knowledge about nutrition and healthy foods, increase their daily physical activity, and equitably increase their food and nutrition security. This includes navigating the social media and marketing trends, developing original content, researching priority audience preferences, setting up data collection processes and metrics of success, and recommending creative ways to promote nutrition and physical activity education. You will also supervise, coach, and support SNAP-Ed and EFNEP social media staff responsible for content creation and dissemination.
Through collaboration in research, engagement with community members, and dissemination of research-based information through various methods, as part of this position, you will lead efforts to ensure accessibility compliance with HNI educational materials including but not limited to, videos, presentations, printed materials, and language translation options. You will recommend solutions and best practices to maintain equal access to all users to establish an inclusive and excellent participant experience. You will continue to remain engaged in emerging accessibility standards and integrate into current applications, which involve training other staff on processes.
Your work will include close collaboration with colleagues at MSU and MSU Extension, as well as the diverse network of partner groups to ensure that social media and marketing platforms and content meets the needs of clientele and is in alignment with funder and/or MSU Extension Health and Nutrition Institute expectations. You will collaborate with other specialists and educators and will actively participate as part of the Nutrition and Physical Activity team.
Although negotiable, there will be space available for this position to work from the campus of Michigan State University in East Lansing, Michigan, or at a county MSU Extension office to be determined at the time an offer is extended.
This position is a full-time, fixed term end-dated appointment, renewable annually based upon successful performance and continued funding.
Characteristic Duties/Responsibilities
Equal Employment Opportunity Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.
Required Degree
Masters -Digital Marketing, Educational Technolog
Minimum Requirements
Desired Qualifications
Required Application Materials
Current resume/CV.
Cover letter.
Four (4) professional references including two (2) current or previous supervisors.
Together-we-will Statement
The university is requiring all MSU students, faculty and staff to be vaccinated against COVID-19 with limited exceptions. Learn more at:
https://msu.edu/together-we-will/
Special Instructions
This position is a full-time, fixed term end-dated appointment, renewable annually based upon successful performance and continued funding.
Website
MSU Statement
Michigan State University has been advancing the common good with uncommon will for more than 160 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges.
Advertised:Sep 30, 2022 Eastern Daylight Time
Applications close:Oct 27, 2022 Eastern Daylight Time
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