Executive Director Marketing and Student Recruitment

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Reference: SR0153
Campus: Hull
Faculty/Area: Student Recruitment and Marketing Directorate
Subject Group/Team: Recruitment and Marketing
Salary:
Pay Band 10
Competitive Salary
Post Type: Full Time
Closing Date: Wednesday 26 October 2022

Applicants are required to submit a current CV and covering letter.

The University of Hull

It is an exciting time for the University of Hull.  As a globally engaged civic University our mission is to advance education, scholarship, knowledge and understanding through teaching and research, for the benefit of individuals and society at large.  This, coupled with our vision to shape a fairer, brighter and carbon neutral future, presents us with a real opportunity to engage our prospective and current students in the ambitions we set out in our 2030 strategy.

We are ambitious about the future: ours, our staff, our students, our alumni and the world around us. Our research and teaching are designed to inspire thinking and expand horizons. As one of England’s oldest universities, our motto Lampada Ferens – carrying the light of learning – remains as relevant as ever as we continue to empower people to shape the future. 

The Role

The Executive Director, Marketing and Student Recruitment Services has been established to lead not only the staff in the marketing and student recruitment teams, but to provide University-wide leadership, offer critical advice on market positioning, develop a powerful brand proposition, identify and deliver audience and market insights to better inform University-wide plans, contribute to our product development efforts, build the University’s research profile, and drive engagement opportunities with prospective students, schools and influencers, businesses, stakeholders and the wider community. The role requires you to be passionate about the power of the brand and share a vision to build and activate bigger, bolder, better brand and marketing campaigns.

The Executive Director, Marketing and Student Recruitment Services

, 

, under the leadership of the Chief Operating Officer, is responsible for developing and implementing the University’s strategy for UK student attraction and growth. The Executive Director will build markets through involvement in business development opportunities locally and nationally, and provide market intelligence and sales expertise to ensure ongoing responsive product development to meet student market demands, providing clear objectives and managing performance against these. 

The Person

You will have contemporary experience in senior marketing and/or student recruitment roles in higher education or similar complex organisations. You will be experienced in positively promoting an organisation

 

through the development and implementation of creative engagement campaigns deployed to challenge perspectives and build a distinctive brand in market. You will be adept and comfortable working with colleagues at all levels of the organisation and with senior external stakeholders. You have a strong track record in identifying strategies for growth, and facilitating, nurturing, and collaborating with colleagues to deliver impactful outcomes. 

You will have a challenger mindset, innate curiosity; and a natural drive to explore the art of the possible. You will be highly capable in a crisis, confident in leading staff through change and have the capacity to act as a ‘critical friend’ to members of the University Leadership Team, including the Vice-Chancellor.

We very much look forward to receiving your application for what will be a stimulating, challenging and professionally fulfilling role.

For informal enquiries: Please contact Simon King (simon.king@hull.ac.uk) 

Further details:

At Hull we are committed to equality of opportunity, diversity and inclusion at every level, because we believe a diverse workforce brings broader expertise, improved innovation and greater success for all. 

Please note that we are unable to respond to enquiries, accept CVs or applications from Recruitment Agencies.