Director of Marketing

85961BR

Campus: Downtown Phoenix

Dir Marketing

Job Description

As the ideal candidate, you will be a dynamic, strategic and motivated project manager and doer, successfully managing multiple projects at once with quality and speed, to advance CISA’s strategic initiatives and goals.

As the Director of Marketing, you will report to the college’s Executive Director, Planning and Management working alongside the communications team, as well as individual units within the college. Your primary responsibility will be to help plan, coordinate and oversee strategic marketing initiatives for CISA, all programs, services, executive reporting and events to effectively market and disseminate information, while promoting CISA’s activities.

This position will be located either in the downtown Phoenix or Polytechnic campus.

Job Family

Marketing & Media Relations

Full-Time/Part-Time

Full-Time

VP Code

VP/EXEC VICE PROV DPC

Grant Funded Position

This is not a grant funded position and is not contingent on future grant funding.

Salary Range

$90,000 – $95,000 per year; DOE

Close Date

23-November-2022

Essential Duties

• Manage multiple projects in parallel in a fast-paced environment.
• Anticipate and identify strategic needs to meet CISA strategic goals.
• Work collaboratively with the CISA Communications team and many others to create content-specific materials to further advance CISA activities and programs. Materials may include: web content, video storytelling, social media content, recruitment assets, and various printed and digital materials.
• Employ cohesive strategic and promotion plans across all efforts.
• Support leadership to successfully execute goals, strategies and tactics.
• Work with relevant colleagues and events teams to coordinate the production and delivery of marketing efforts to support the promotion of programs and initiatives.
• Develop marketing content and coordinate and manage the distribution through multiple channels using various applications such as: Email, Salesforce, Google docs, Dropbox, Slack, etc.
• Share weekly project status reports.
• Work with colleagues in ASU Enterprise Brand Strategy and Management to prepare strategic messaging and use delivery methods designed specifically for the recipient audiences.
• Supervises Multimedia Design Specialist(s) and Web Content Administrator
• Building and maintaining digital marketing analytics and reports, to predict trends, create forecasts and measure effectiveness of digital marketing investments and activities.
• Creating personalized and memorable experiences through dynamic, relevant content delivered across multiple media platforms for students, the public, and other key stakeholders. Demonstrated ability to create and edit content.
• Partnering with team members and internal stakeholders (e.g. ASU and college admissions teams, student success teams, development, recruiting and events, IT), and vendors to effectively reach and engage intended audiences.
• Interpreting data (leveraging Google Analytics) to hone engagement strategies and mechanisms.
• Conducting ROI analysis to identify highest value interactive/social media marketing campaigns.
• Ensuring brand consistency across all ASU CISA channels; providing guidance to internal and external stakeholders on how to properly use our brand (name, logos, images, etc.).

Minimum Qualifications

Bachelor’s degree in a related field and eight years of experience in marketing and product development, which includes five years in a supervisory capacity; OR, any equivalent combination of experience and/or education from which comparable knowledge, skills, and abilities have been achieved.

Desired Qualifications

• Experience in innovation and delivering digital marketing strategies and tactics that drive traffic and ROI, data driven decision making, with experience in relevant web analytics platforms (e.g. Google Analytics), possessing quantitative and qualitative analytical skills.
• Evidence of a successful track record in a higher-level marketing role managing teams of professionals
• Ability to design strategic marketing and mission driven content and campaigns.
• Experience in media awareness from traditional to new media streaming.
• Demonstrated knowledge in the areas of social media, email and interactive marketing and advertising.
• Experience leading and developing a team, establishing goals and priorities, and using advanced problem-solving abilities to determine solutions.
• Demonstrated commitment to diversity and inclusion with experience contributing to an equitable and inclusive working and learning environment.
• Experience in managing multiple high-priority projects, initiatives, and events
• Experience working in higher education with proven ability to advance college/school/unit goals tied to academic program marketing and student enrollment.
• Evidence of analytical abilities, specifically related to understanding large data sets and managing process requirements with ability to summarize complex and technical information in a clear and concise format.
• Evidence of being a self-starter who takes initiative and responsibility on all projects from start to finish.
• Effective of effective communication skills.

Working Environment

• Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding and manipulating a computer mouse (75%); required to stand for varying lengths of time and walk moderate distances to perform work (10%)
• Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds (15%) Regular activities require ability to quickly change priorities, which may include and/or are subject to resolution of conflicts
• Ability to clearly communicate to perform essential functions.
• Regular use of standard office equipment including, but not limited to: computer workstation/laptop (keyboard, monitor, mouse), printer, fax, calculator, copier, telephone and associated computer/technology peripherals.
• Receives regular managerial review of outcomes to ensure achievement of established objectives and goals.

Department Statement

ASU’s College of Integrative Sciences and Arts values diversity, and continually strives to foster a welcoming and inclusive environment. We are home to innovative employees who are guided by educational access, student success, applied learning, and interdisciplinary inquiry. CISA has over 7,300 students in all levels of degree programs and nearly 250 faculty members. We understand that there are many paths to achieving a university education, and we build undergraduate and graduate degree programs and pathways that are flexible and relevant for a rapidly changing world. Please visit our website for additional information: https://cisa.asu.edu/ 

ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation’s fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report
In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources .

Employment Verification Statement

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Instructions to Apply

AApplication deadline is 3:00PM Arizona time on the date indicated.

Please include dates of employment, job title, job duties, and name of employer for each position. Dates of employment in month/year format (e.g., 6/88 to 8/94) are preferred in order to most accurately assess professional experience as it relates to the Minimum Qualifications for the position; if date information is not included in this format, you may be declined from the position if we are unable to determine your qualifications.
Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.

Applicants must be eligible to work in the United States; ASU (College of Integrative Sciences and Arts) will not be a sponsor for this position.

ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.

Only electronic applications are accepted for this position.

IMPORTANT NOTE: What is the meaning of “equivalent combination” in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four-year Bachelor’s degree is equal to four years of experience.