Director, Communications and Marketing (Student Affairs)

Posting Number SF01858

Job Title Director, Communications and Marketing (Student Affairs)

Position Number 109246

FTE 1.00

FLSA Exempt

Position Type Professional Staff

Union Non-Union Non-Classified Staff

Pay Grade Level Grade Level: 14

Pay Grade Range Salary commensurate with education and experience – range – $78,000 – $88,000

Status Calendar Year, Full-time, Permanent

Department VP Student Affrs.

Contact(s) 

Please note: Job applications must be submitted directly online only at: (https://jobs.uri.edu)

Contact Phone/Extension 

Contact Email 

Physical Demands 

Campus Location Kingston

Grant Funded No

Extension Contingency Notes 

Job Description Summary 

The search will remain open until the position has been filled. First consideration will be given to applications received by October 1, 2024. Applications received after October 1, 2024 may be reviewed depending on search progress and needs but are not guaranteed full consideration.

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BASIC FUNCTION:

Develop and implement a comprehensive, strategic communications and marketing program for the Division of Student Affairs working in collaboration with the Vice President of Student Affairs, the Student Affairs leadership team, and the University’s External Relations and Communications team to advance the image and reputation of the Division and University. Direct the professional staff within the division with responsibilities in marketing and communications on best practices in marketing, communication, branding, social media, print and digital media, and crisis communication. Responsible for division-wide internal and external communications, marketing, and public relations activities from a centralized perspective to ensure coordination and integration within the division.

Work with department leaders and staff to define and create objectives and strategies and execute associated tactics to support the department’s branding, marketing, and communication efforts. Serve as a member of the Vice President’s leadership team and be a liaison to the External Relations and Communications team to ensure a coordinated approach in support of the University’s Strategic Plan.

Duties and ResponsibilitiesESSENTIAL DUTIES AND RESPONSIBILITIES:

Market the Division of Student Affairs departments, specifically targeting existing and prospective students, parents/supporters, alumni, and the broader community.

Lead a division-wide visibility initiative and be administratively responsible for the ongoing development and advancement of the division’s identity in support of the overall URI brand.

Plan, develop, implement, and manage division-wide marketing, communications, digital and traditional strategies that integrate marketing and communications across the division and in support of URI’s brand while monitoring success of these strategies.

Responsible for collaborating to strengthen and align the Student Affairs departmental identities through strategic marketing activities and to ensure standards are maintained and consistent throughout the division.

Expand and advance the division’s web presence.

Expand and lead the Student Affairs division’s social media presence across all relevant platforms, ensuring quality and maximum exposure. Collaborate with department liaisons and the University’s social media coordinator on best practices.

Provide oversight for internal communications to ensure that staff, students, and their families are kept informed of the Division of Student Affairs goals, objectives, and progress.

Develop benchmark criteria and track and evaluate the effectiveness of communications and marketing programs on a regular basis.

Use data from perception studies, surveys, and other research to inform communication efforts.

Anticipate, prepare for, preempt, and mitigate issues with the potential to negatively impact the Division of Student Affairs’ or University’s reputation.

Coordinate with External Relations and Communications on issues-management and crisis communications plans and advise in the event of a crisis.

Work with the External Relations and Communications team to develop a media relations strategy and program at the departmental and division levels.

Provide leadership in telling the Division of Student Affairs stories, weaving them together to create a consistent, unified message in support of the URI brand to a broad range of targeted, diverse audiences.

Serve as a division leader in developing policies, guidelines, and protocols in areas related to communication.

Lead the development of digital and print formats of the division annual reports, strategic plans, and presentations consistent with brand guidelines.

Reinforce a culture of excellence, innovation, and creativity that is proactive and quick to mobilize around important issues facing the Division or University at all levels.

OTHER DUTIES AND RESPONSIBILITIES:

Perform additional duties as assigned.

LICENSES, TOOLS, AND EQUIPMENT:

Personal computers and printers; word processing, database management, and spreadsheet software. Google Suite; Google Analytics. Photoshop.

Required QualificationsREQUIRED:

1. Bachelor’s degree in marketing, communications, business, or related field.

2. Minimum five years of professional experience in marketing or communications.

3. Demonstrated social media and social media strategy experience.

4. Demonstrated experience in the creative development of web, print, and social media advertising concepts.

5. Demonstrated experience with Photoshop or other photo editing software.

6. Demonstrated strong interpersonal and verbal communication skills.

7. Demonstrated proficiency in written communication skills.

8. Demonstrated ability to work independently and collaboratively within a team.

9. Demonstrated presentation skills.

10. Demonstrated ability to work with diverse groups/populations.

Preferred QualificationsPREFERRED:

1. Demonstrated experience with video production and photography.

2. Demonstrated experience with marketing analytics and market research.

3. Demonstrated experience with WordPress.

4. Demonstrated experience in managing online marketing campaigns.

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ALL REQUIREMENTS ARE SUBJECT TO POSSIBLE MODIFICATION TO REASONABLY ACCOMMODATE INDIVIDUALS WITH DISABILITIES.

Environmental ConditionsThis position is not substantially exposed to adverse environmental conditions.

Posting Date 09/09/2024

Closing Date

Special Instructions to ApplicantsPlease attach the following 3 (PDF) documents to your online Employment Application:

(#1) Cover letter.

(#2) Resume.

(#3) Other Document – References – the names and contact information of three professional references. (Note: this document is required even though references may be listed on the application).

Quicklink for Postinghttps://jobs.uri.edu/postings/13932

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