Digital Recruiter & Enrollment Marketing Coordinator (18435)

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Summary/Objective

The Digital Recruitment and Enrollment Marketing Coordinator manages the execution of enrollment marketing campaigns for online and on campus graduate programs in conjunction with CAS Marketing and Communications team, and acts as the key liaison between the Graduate Enrollment Management (GEM) team, Graduate Program Directors, and CAS Marketing and Communications. The incumbent works closely with CAS Marketing and Communications to ensure and implement an effective marketing and enrollment strategy to support CAS graduate degree programs. The Coordinator reports to the Assistant Dean, Graduate Enrollment Management, College of Arts and Sciences and works closely with Assistant Dean, Communications and Outreach, College of Arts and Sciences.

Essential Functions

Marketing – Oversee all email marketing automation for CAS graduate enrollment. Make data driven recommendations to optimize enrollment marketing campaigns focusing on prospective students for all CAS graduate programs and certificates.

Communication – Develop new strategies to reach prospective students and manage Chat Bot. Partner with CAS Marketing and Communications and Assistant and Associate Deans to generate promotional one-off emails.

Data Acquisition and Analysis – In conjunction with the Director of Data Analytics, analyzes and presents key data driven admission to faculty. Define and execute purchase lists in consultation with Assistant Directors and Director of Data Analytics.

Recruitment – Partner with academic programs to help develop strategies for recruitment initiatives. Facilitate.

Other duties as assigned by supervisor, Director of Data Analytics, or Assistant Directors.

Position Type/Expected Hours of Work

• Full Time – Bi-weekly, 35 hours per week.

• Coordinator A

• Non-Exempt

• This is a union-eligible position. 

Salary Range

• Commensurate with experience.

Required Education and Experience

• Bachelor’s Degree

• 2-4 years of relevant experience in higher education or education marketing.

• Initiative, drive, and flexibility

• Innovative problem solving

• Capacity for detail and strategy

• Ability to excel in a multicultural environment

• Ability to lead/manage with an inclusive perspective and support DEI frameworks and initiatives.

Preferred Education and Experience

• Master’s Degree in Marketing or a closely related field.

• Familiarity with CRM databases

Additional Eligibility Qualifications

Benefits

AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, several leadership development certificates, and has been recognized by the American Heart Association as a fit-friendly worksite. Click here to learn about American University’s unique benefit options .

Current American University Employees

If you are a current employee at American University, please log into AsuccessfulU through the myAU portal . Once in AsuccessfulU, please select the Careers tile which will take you to our internal career page. 

Contact Us

For more information or assistance with the American University careers site, email theworkline@american.edu .

American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively “Protected Bases”) in its programs and activities.