Digital Media Manager, UChicago Arts

Department
 

AI Logan Center Marketing and Communications

About the Department
 

With a strong tradition of cross-disciplinary practices, intricately mixed with intellectual curiosity and creative energy, the University of Chicago fosters a bustling arts community on Chicago’s South Side. UChicago Arts brings together all arts on campus to create a dynamic community that forges an integrative model for practice, presentation, and scholarship, integrating an ambitious suite of new initiatives, academic departments and programs, professional organizations, and more than 60 student arts organizations. Designed as a home for the creative life of the University of Chicago campus and the City of Chicago, the Reva and David Logan Center for the Arts is a partner, resource, and catalyst for developing deeper cultural networks and richer creative projects citywide and beyond. The Logan Center is a place where boundaries dissolve and artistic work is amplified through a web of collaborative partners. More than just a building, it is an innovative hub for arts education for UChicago students and Chicago Public School students and families, a platform to showcase today’s most innovative creators across all media, and a locus for impactful and collaborative artistic innovations with partners in nearby South Side communities and across Chicago. The Logan Center also serves as an important connector for work across the arts at the University and supports the broader work of UChicago Arts. The Logan Center and UChicago Arts Communications team leads the Logan Center marketing and communications efforts and supports broad institutional marketing for the arts across the University. The team provides direct marketing support for the programs of the Logan Center including the Arts, Science & Culture Initiative, Logan Center Exhibitions, University Arts Engagement, and Community Arts programs and partner academic and community projects, as well as select UChicago Arts collaborative projects. In addition, the communications team amplifies the communications efforts of Arts + Public Life, Court Theatre, the Gray Center for Arts and Inquiry, and the Smart Museum of Art and initiatives such as Public Art, UChicago Arts grants programs, etc. through close collaboration with staff in those areas. In support of the Logan Center’s role as a coordinating hub for the arts at the University, the Logan Center / UChicago Arts Communications team encourages collaborative arts communications efforts across the University through strategic efforts to raise the visibility of the arts at the University. Current communications channels include digital (Logan Center, UChicago Arts, and program specific websites, email newsletters, etc.); social media (Logan Center, UChicago Arts, and program specific channels); content development (news stories, blog posts, etc.); print (event posters, postcards, etc.); and limited paid advertising and public relations efforts. Working closely with communications and programming colleagues across the University, the Logan Center/ UChicago Arts communications team is led by the Director of Communications working closely with a full-time Assistant Director of Box Office & Patron Services, part-time Editorial Content Manager, and a select group of communications consultants.

Job Summary
 

The Digital Media Manager will be responsible for the online presence of the Reva and David Logan Center for the Arts and UChicago Arts. This includes maintaining content on social media channels for the Logan Center for the Arts and UChicago Arts, driving social media strategy for all channels, maintaining a social publishing calendar, and moderating all user-generated content. Additionally, the Digital Media Manager will be responsible for capturing and analyzing the appropriate social data/metrics, insights, and best practices, producing reports and then acting on the information.
The Digital Media Manager will train Logan Center and UChicago Arts colleagues to leverage and use social media in a cohesive and beneficial way. The Digital Media Manager will also be responsible for both sharing and developing original and engaging content for our social media channels that drives conversation with our audience through various mediums, designing and executing digital marketing campaigns around specific events, and developing long-term and day-to-day content strategy for all of the Reva and David Logan Center for the Arts and UChicago Arts’s digital assets.
The Digital Media Manager will be responsible for updating and maintaining the Logan Center and UChicago Arts family of websites. This may include assisting other users through website training or providing other support. Additionally, this role will work closely with the communications and marketing team to develop and execute digital strategy, ensure brand integrity, design and produce digital marketing collateral, and participate in the development of new web-based projects. This position trains staff on digital platforms and works with staff of the Logan Center; Arts + Public Life; Gray Center for Arts and Inquiry; and Arts, Science and Culture Initiative, as well as other UChicago Arts partners, to ensure timely and relevant content.
Note this is a part-time, benefits eligible position for three days per week.

Responsibilities

• Plans, writes, and schedules content for UChicago Arts and Logan Center social media channels.
• Generates, edits, publishes, and shares daily content that engages and informs audiences.
• Creates editorial calendars and syndication schedules.
• Moderates all user-generated content in line with the moderation policy for each community.
• Captures and analyzes appropriate social data/metrics, insights, and best practices, and implement takeaways.
• Responds to and cultivates engagement with users on all platforms.
• Creates visual assets for social media.
• Investigates new ways social media can help promote the Logan Center and UChicago Arts events and brands (Instagram stories, Snapchat).
• Collects data on all channels and creates quarterly reports to track progress on social media.
• Attends relevant professional development opportunities (webinars, lectures, workshops, etc.) and collaborates with social media colleagues across campus.
• Trains Logan Center and UChicago Arts colleagues to leverage social media in a cohesive and beneficial way.
• Updates and maintains the Logan Center and UChicago Arts website with current news and events and responds to user requests to help maintain microsites.
• Assists users with art website training, re-training, and troubleshooting.
• Develops original content for social media channels that drives engagement with our audience including attending events to capture content when possible.
• Designs and executes event-based digital media campaigns.
• Creates original content for social channels via interviews, photoshoots, attending events, or whatever action may be required to generate compelling content.
• Develops long-term and day-to-day content strategy.
• Creates interesting and engaging content through various mediums (e.g. social media, audiovisual content, and websites).
• Stays up-to-date with digital media developments.
• Develops content and digital assets archiving strategy.
• Trains office staff on office procedures and compliance protocols. Coordinates special projects.
• Researches and analyzes data to create reports, and may create other reports for grants and contracts.
• Plans, develops and disseminates information designed to keep the public informed of the organization’s programs, accomplishments, or point of view, with moderate levels of guidance and direction.
• Solves a range of straightforward problems, as work assignments are difficult and broad in nature, usually requiring originality and ingenuity. Manage digital and social media assets (including routine website maintenance); compiles and analyzes relevant metrics based on established strategic goals.
• Performs other related work as needed.

Minimum Qualifications
 

Education:

Minimum requirements include a college or university degree in related field.

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Work Experience:

Minimum requirements include knowledge and skills developed through 2-5 years of work experience in a related job discipline.

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Certifications:

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Preferred Qualifications

Education:

• Bachelor’s degree ideally in an arts or communications related field.

Experience:

• Copywriting and editing experience highly valued.

Technical Skills or Knowledge:

• Basic graphic design skills a plus.
• Experience with some photo and video editing, ideally using Adobe Creative Suite, however training can be provided if candidate does not possess those skills.
• Knowledgeable in the Drupal content management system, or able to quickly learn Drupal if expertise lies elsewhere.
• Familiarity with other CMS platforms is strongly desired.
• Fair knowledge of HTML and CSS appreciated, though not required.
• Report and interpret analytics using tools such as Google Analytics, and to make recommendations based on data and knowledge of best practices in web, SEO, and digital content.

Preferred Competencies

• Exceptional written and spoken communications skills.; clear, effective, and tactful oral and written communication skills.
• Handle confidential and sensitive information with discretion.
• Strong organizational, planning, problem-solving and project management skills.
• Take initiative, work independently and contribute as a member of a team.
• Manage conflict with grace and tact and propose creative, win-win solutions.
• The temperament to work with a diverse and demanding population.
• Self-directed and self-motivated, able to set goals and develop projects.
• Manage a workload, prioritizing and executing multiple tasks simultaneously with an ability to view a project in its entirety.

Working Conditions

• Work evenings and weekends as needed.
• Considerable office work including ability to sit and use computers for 6 to 8 hours.
• Some light lifting, approximately 10 to 50 lbs.
• Occasional pushing and lifting of chairs and tables to set up events.
• Travel to various campus locations.

Application Documents

• Resume/CV (required)
• Cover Letter (required)

When applying, the document(s) MUST  be uploaded via the My Experience page, in the section titled Application Documents of the application.

Job Family
 

Communications

Role Impact
 

Individual Contributor

FLSA Status
 

Non-Exempt

Pay Frequency
 

Biweekly

Scheduled Weekly Hours
 

30

Benefits Eligible
 

Yes

Requires Compliance with University Covid-19 Vaccination Requirement
 

Yes

Drug Test Required
 

No

Health Screen Required
 

No

Motor Vehicle Record Inquiry Required
 

No

Posting Statement
 

Employees must comply with the University’s COVID-19 vaccination requirements. More information about the requirements can be found on the University of Chicago Vaccination GoForward .
The University of Chicago is an Affirmative Action/ Equal Opportunity/Disabled/Veterans Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, genetic information, or other protected classes under the law. For additional information please see the University’s Notice of Nondiscrimination.

 

Staff Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form.

 

We seek a diverse pool of applicants who wish to join an academic community that places the highest value on rigorous inquiry and encourages a diversity of perspectives, experiences, groups of individuals, and ideas to inform and stimulate intellectual challenge, engagement, and exchange.

 

All offers of employment are contingent upon a background check that includes a review of conviction history.  A conviction does not automatically preclude University employment.  Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.

 

The University of Chicago’s Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at: http://securityreport.uchicago.edu . Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637.