Digital Marketing Director

Job title:

Digital Marketing Director

Company

Palisades Tahoe

Job description

Please note, this position is located at Palisades Tahoe Resort in Olympic Valley, CAYear RoundAbout Palisades TahoePalisades Tahoe is the largest ski resort in the Lake Tahoe region, boasting 6,000 skiable acres across eight peaks. The more than 70-year-old resort celebrates a rich history as the host of the 1960 Winter Olympics, the Spring Skiing Capital, and home mountain to dozens of Olympic and World Cup athletes across multiple snow sports. With an average annual snowfall of 400 inches, Palisades Tahoe frequently operates the longest ski and snowboard season in Lake Tahoe. The European-inspired Village at Palisades Tahoe offers year-round events and over 50 bars, restaurants, and boutiques, many of which are locally owned and operated. Palisades Tahoe is on the Ikon Pass, which offers access to 47 international ski destinations. In 2021 the resort changed its name, trading in a harmful slur for a name that better reflects its values and legacy. Visit the Palisades Tahoe website or call 1.800.403.0206 to learn more. You can also visit us on Instagram, Twitter, Facebook, and Vimeo.A Great Job and Benefits to Match:

• Free skiing + riding privileges to 17 iconic resorts including Palisades Tahoe, Mammoth Mountain, Steamboat, Solitude and more!
• 401(k) plan with generous company match
• Free lift tickets, plus 50% off lift tickets
• 25%-50% discount at Food & Beverage locations at Palisades Tahoe
• 30% discount at Palisades Tahoe operated retail stores, including The North Face, Oakley and more
• Employee Assistance Program (EAP)

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.Job Summary: The Digital Marketing Director will work closely with the VP Marketing to develop and implement overall digital strategies with a focus on demand generation and demand capture that supports our resort’s overall business and marketing goals.To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.Applicants must be 18 years of age.Essential Job Responsibilities/Duties/Tasks include the following: other duties may be assigned:General Responsibilities:

• Manage, optimize and ensure brand consistency across all digital marketing channels including paid media, website, blogs, emails, app and social media
• Keep up with industry best practices and emerging strategies that will keep the resort’s marketing up to date and ensure the business a competitive edge
• Identify trends and opportunities within each of the channels
• Collaborate with media agency to execute advertising campaigns by providing and refreshing, effective digital creative
• Continual testing and optimizing of ad campaigns to increase conversion rates and return of ad spend
• Measures and reports performance of all digital marketing channels and assesses against goals and KPIs
• Analyze digital data to draw key insights and recommendations
• Develop a strong video strategy that is aligned with our marketing/business goals and manage the execution of videos
• Establish and cocreate content strategy/calendar that balances storytelling, providing guest information, and support business objectives
• Oversee our online review management efforts, ensuring prompt responses to reviews and establish strategies for getting more reviews and improve ratings
• Manages resort’ research efforts inclusive of consumer insights, consumer segmentation, competitive intelligence, industry trends, and developments
• Continually look for ways to leverage our mobile app to enhance our guests’ experience

Management Responsibilities:

• Leadership: Manage a team of 5-6 employees. Carry out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
• Integrity & Compliance: Comply with Federal and California Labor law in phases of the payroll and employment process; from hiring through termination, as well as all Company policies & procedures.
• Commitment to Service: Achieve continuous improvement in operational objectives by implementing production, productivity, quality, and customer-service standards. Contribute information and recommendations to strategic plans and reviews
• Financial: Develop and manage inventory and budgets for advertising and digital marketing. Facilitate invoices and work with purchasing on all orders. Responsible for creating and maintaining labor budget. Check and manage payroll for overtime, compliance with labor model. Meet financial objectives by forecasting requirements, preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Safety: Establish, implement, and enforce safety standards in accordance with company policies and procedures as well as State & Federal laws.

Competencies and Job Requirements:Required:

• Communication: Able to communicate effectively in writing and verbally across all levels of the organization. Able to effectively present information to management, employees, and customers.
• Organization: Demonstrate ability to proactively prioritize needs, put first things first, and effectively manages resources and time. Excellent organizational and problem solving skills with the ability to handle multiple tasks.
• Reasoning Ability: Able to make independent judgments which have considerable impacts on the organization. Able to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
• High level of interpersonal skills to handle sensitive and confidential situations and documentation.
• Proficient with Analytics, Personalization, CRM, CMS software’s
• Solid knowledge of design and planning software.

Education and Experience:Required:

• Bachelor’s Degree in Marketing or related field
• Ten+ years Digital Marketing experience and/or training; or equivalent combination of education and experience
• Five years supervisory experience
• License/certificates/accreditations

Preferred:

• Excellent analytical and project management skills
• Strong team management and communication (written and verbal) skills
• Strong leadership and collaboration skills
• Positive, enthusiastic attitude
• Independent self-starter
• Organized and detail oriented
• Resourceful, problem solver
• Able to multi-task in an unpredictable, fast-paced environment

The base salary range below represents the low and high end of the Palisades Tahoe Resort, LLC’s salary range for this position. Actual salaries will vary and may be above or below the range based on various factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel. The range listed is just one component of Palisades Tahoe Resort, LLC’s total compensation package for employees. Other rewards may include short-term and long-term incentives and many region-specific benefits.Base salary range: $91,011.16 – $127,401.62 per yearPhysical Requirements:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is regularly required to walk, talk, see, hear, and ski. Must be capable of walking or standing frequently during a normal 8 hour work shift. Must be capable of occasionally carrying, lifting, pushing or pulling up to 25lbs. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perceptions and the ability to adjust focus.Working Conditions:Indoor/Outdoor: While performing the duties of this job, the employee will occasionally be exposed to harsh outside weather conditions; including extreme cold, and blizzard like conditionsHazardous Materials/Noise: The noise level in the work place is usually moderate.Equipment Used in Job: PC, general office equipmentFor information on Alterra Mountain Company’s Social Responsibility work including our Diversity, Equity, & Inclusion actions, please see our webpage at www.alterramtnco.com/social-responsibility. Among other resources, Alterra has Employee Resource Groups to support the BIPOC (Black, Indigenous, and people of color), disability, LGBTQIA2S+, and women communities within our workforce.

Expected salary

$91011.16 – 127401.62 per year

Location

South Lake Tahoe, CA

Job date

Fri, 17 May 2024 07:59:02 GMT

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