Digital Content Strategist, Office of Communications and Marketing (UT System)

Description

 

Digital Content Strategist, Office of Communications and Marketing
Market Range 09 

About the UT System  
The University of Tennessee is comprised of campuses at Knoxville, Chattanooga, Martin, and Pulaski; the Health Science Center at Memphis; the Space Institute at Tullahoma; and the statewide Institute of Agriculture and Institute for Public Service. 

The UT System has a presence in each of Tennessee’s 95 counties. Through the combined force of education, research and outreach, the University serves students, business and industry, schools, governments, organizations, and citizens statewide. 

The University of Tennessee System, through its multiple campuses and institutes, serves the people of Tennessee and beyond through the discovery, communication, and application of knowledge. The System is committed to providing undergraduate, graduate, and professional education programs in a diverse learning environment that prepares students to be leaders in a global society. The UT System’s delivery of education, discovery, outreach, and public service contributes to the economic, social, and environmental well-being of all Tennesseans. 

The Opportunity  
The social media and content strategist develops and executes social media strategies for the various UT System accounts, including the UT System President and the UT System. Position is also responsible for supporting other system entities (Our Tennessee, IPS, CIS, Government Relations, etc.) with original content, event-specific social plans, and training, among others.

This position will be responsible for formulating, writing, shooting and editing content for distribution across social media platforms. Expertise in videography and photography is needed.

Position responsibilities include, but are not limited to the following: 

• Write and generate fresh content for social media that aligns with the UT System brand.
• Develop, write, shoot and produce short-form videography and photography.
• Maintain, monitor and track social media analytics to measure content effectiveness, and constantly works to adjust strategies based on analytics.
• Work with system entities (Our Tennessee, Government Relations, IPS, CIS, etc.) to develop and execute original content and social plans.
• Develop strategies targeted at growing audience and optimizing engagement, including innovative content ideas, promotions, contests, polls etc. that keep with current social media trends.
• Places social media ad buys
• Regularly monitor social media comments, messages, conversations and sentiments involving the UT System and its campuses/institutes.
• Stay current on emerging social media trends, tools, new platforms and best practices.
• Provide training for UT System employees, executives, and others on mobile phone photo/video best practices in order to gather the best possible content from all corners of the system.
• Maintain constant contact and effectively train others throughout the UT System in social media best practices.
• Actively participate in online and in-person training to further develop skills related to digital content and social media.
• Work with other members of the communications and marketing team to develop multi-platform social media campaigns, providing direction to other members of the team as needed.

The Digital Content Strategist will support a culture of engagement and belonging by treating others with dignity and respect at all times, and by exhibiting conduct that reflects a commitment to diversity, equity, and inclusion. The successful candidate is expected to contribute in measurable ways to the systemwide mission and fully embrace the systemwide Be One UT Values. 

Qualifications

 

Required Education & Qualifications:  
The successful candidate will hold a Bachelor’s degree in Communications, Jouralism, Video Production, and/or Photojournalism 5+ years of experience in related communications field.

Candidate must have a firm grasp of visual storytelling, social media planning, conceptualizing, writing and planning.  Strong video skills. Must know how to think strategically about communications objectives and how to reach those objectives.  

Candidate must:

• Well-organized, self-starter
• Works with minimal supervision
• Exceptional judgment and discretion in posting content, video and images.
• Strong writing and editing skills for social media consumption, and an ability to produce multiple versions of content designed for specific platforms.
• Ability to work independently and collaboratively.
• Ability to multi-task and prioritize multiple projects in a fast-paced environment.
• Attention to detail and deadlines.
• Strong work ethic.
• Ability to work in a team environment.
• Willingness to travel throughout the state as needed for content production.

Preferred Qualifications  
The preferred candidate will strong proficiency with social media platforms.  In addition, strong knowledge and use of Adobe Creative Cloud suite including Premiere, After Effects, Prelude, Audition, SpeedGrade, Photoshop, Lightroom, Illustrator, Character Animator, as well as Apple’s Final Cut Pro, Motion, and Compressor. This position will interact with staff, donors, alumni, faculty and students across the system and on every UT campus and must be able to build and maintain relationship with internal and external audiences. 

Application Process  
For full consideration applications should be accompanied by a letter of interest, resume and three references. Review of applications will begin immediately.       

Compensation for the position will be competitive and commensurate with qualifications and experience within the market range.  

The University offers a comprehensive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits and much more. Additionally, Tennessee residents do not pay a state income tax. For more information on the University of Tennessee’s benefits, visit https://hr.tennessee.edu/benefits/ 

Job
  Other Professional 
Primary Location
  US-Tennessee-knoxville 
Organization
  Office Of Public Relations 
Schedule
  Full-time 
Campus/Institute  University Administration 
Job Posting
  Oct 25, 2022, 8:52:36 AM