Digital Content Specialist

Staff – Non Union

Job Category
M&P – AAPS

Job Profile
AAPS Salaried – Information Services, Level A

Job Title
Digital Content Specialist

Department
Graphic Design 1 Faculty of Arts

Compensation Range
$5,622.33 – $8,081.00 CAD Monthly

The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.

Posting End Date
March 30, 2024

Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.

Job End Date

Mar 31, 2027

At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career. 

Job Summary

The Digital Content Specialist is responsible for developing and implementing digital design and content for various communication channels within the Faculty of Arts, with a focus on websites and internal resource sites. This position provides website content strategy and implementation support to help the Faculty programs meet their business goals and objectives.

The incumbent will work with new and existing units in Arts to provide guidance on digital communications best practices within the Faculty by supporting the ongoing content strategy for Arts CMS, arts.ubc.ca and select Arts Internal Resource (AIR) sites.

The position will keep Arts Communications and Arts Instructional Support and Information Technology (ISIT) informed on trends and continual improvement opportunities with regards to external-facing websites and internal resource sites in Arts.
Organizational Status
Reports to the Manager, Design, Arts Communications. This position also receives functional supervision from the Manager, Digital Strategy & Engagement, Arts ISIT. Works closely with the other members of the Arts Communications team and Network, Arts ISIT and units across the faculty, and campus communicators.
Work Performed

• Supports the Arts CMS content strategy by implementing effective communications and executing initiatives and tactics
• Provides digital content strategy consultation, website advice and support to various Arts’ units
• Oversees the architecture and navigation structure of the Faculty websites to continually improve the user experience in terms of web design, consistency, usability, and accessibility.
• Drafts, edits and proofs copy for Arts’ websites, ensuring all content is of a high professional standard and adheres to Faculty of Arts information architecture and content strategy guidelines
• Performs writing and editing services by developing content for websites and other digital communication platforms in collaboration with units and Arts ISIT, editing for style, substance; ensuring consistency in grammar, format, message, and voice
• Selects, edits, and advises on imagery and other visual assets for digital communications and marketing outputs. Works with designers to define project objectives, articulate user needs, and identify deliverables.
• Functions as a content strategy resource for the Faculty by sharing expertise, upholding and implementing best practices, developing intuitive and easy to use materials, and providing training to allow unit staff and select faculty to handle tasks independently.
• Consults with Heads and Directors, committees, departmental communications staff, and select faculty to identify business priorities utilizing a structured requirements process (gathering, analyzing, documenting, and managing changes)
• Responsible for collecting and reporting on unit website analytics to improve information architecture, evaluate ongoing performance of sites, and make recommendations
• Oversees content strategy for arts.ubc.ca, including content maintenance, analytics reviews, and future content optimization; ensures new and existing Arts websites are in alignment with Arts CMS strategy and Arts Visual Identity System
• Manages requests from Dean’s Office to create, update, and maintain select Arts Internal Resource (AIR) websites. Implements Information Architectures and content structures, provides recommendations, training, and guidance for intranet content maintenance best practices, and supports the development and implementation of user access guidelines for select AIR sites.
• Writes copy and develops content strategies for other digital communications and marketing channels such as newsletters, social media, and digital signage.
• Keeps up to date with relevant trends, technologies and best practices and identifies areas of growth
• Performs other duties as required.

Consequence of Error/Judgement

Errors in performance of this position compromise the Faculty’s ability to communicate with its students, faculty, alumni, and staff. Errors in judgment and accuracy can also seriously impact

credibility throughout the university and beyond, affecting the image and reputation of individuals and the Faculty.

Supervision Received
Reports to the Design Manager, Arts Communications. This position also receives functional supervision from the Manager, Digital Strategy & Engagement, Arts ISIT.
Supervision Given
Provides some assistance and technical guidance/training to departmental communications and administrative staff. Sharing expertise and acting as a resource for the Faculty.
Minimum Qualifications
Undergraduate degree in a relevant discipline. Minimum four years of related experience, or the equivalent combination of education and experience.
– Willingness to respect diverse perspectives, including perspectives in conflict with one’s own

– Demonstrates a commitment to enhancing one’s own awareness, knowledge, and skills related to equity, diversity, and inclusion

Preferred Qualifications

Commitment to anti-racism and inclusive excellence, and ability to apply an intersectional anti-racist lens to communications projects. Ability to recognize, respect and work effectively with individuals and groups with diverse perspectives and backgrounds through reciprocal collaboration. Willingness to respect diverse perspectives, including perspectives in conflict with one’s own. Takes initiative in learning about language and issues relating to equity and diversity. Demonstrates a commitment to enhancing one’s own awareness, knowledge, and skills related to equity, diversity, and inclusion.

Demonstrated experience in web content development including content organization, writing for the web, user experience best practices, and search engine optimization. Ability to communicate effectively verbally and in writing. Ability to adapt writing styles for various purposes, for different media requirements and for different audiences.

Demonstrated experience using web content management systems, such as WordPress. Strong analytical skills and ability to use analytical tools (e.g. Google Analytics, Google Search Console, Google Tag Manager, Crazy Egg) to measure success and deliver actionable recommendations. Knowledge of graphic and web design principles required. Experience with Adobe (Photoshop, InDesign, Illustrator, Acrobat) or other digital design tools such as Figma, email marketing systems (such as Envoke), and established and emerging social media platforms.

Familiarity with HTML and CSS is considered an asset.

Ability to effectively use desktop publishing software at an advanced level is an asset. Ability to effectively use email, word processing, spreadsheet, presentation software at an advanced level. Ability to develop and deliver effective presentations. Ability to compose correspondence, reports, presentations, and other written materials using clear concise business English. Effective project management skills. Ability to effectively manage multiple tasks and priorities. Ability to prioritize and work effectively under pressure to meet deadlines. Ability to maintain accuracy and attention to detail. Capacity for creativity and innovation; ability to exercise initiative, resourcefulness and judgment.

Ability to develop and maintain cooperative and productive working relationships and engage in workplace culture. Ability to recognize and appreciate the contributions of colleagues. Committed to demonstrating respect to colleagues at every level by trusting in their abilities and knowledge to perform their roles and earning respect through meeting commitments. Models and demonstrates good communication through active listening and appreciative inquiry and open to providing and receiving timely, constructive feedback. Listens to, encourages and expresses creative and innovative ideas. Open to experiment and improvise with new ways of approaching processes, tasks or problems. Ability to work effectively independently and in a team environment. Ability to exercise tact and discretion.