Digital Communication Officer

The Digital Communication Officer supports the Digital Unit and is responsible for working closely with the Digital Communication Specialist to implement the communication and advocacy strategy with a focus on social media management, content creation, including with young people, community management, planning and coordination, reporting and analyzing.

Summary of key functions/accountabilities:

• Within the delegated authority and the organizational set-up, the incumbent may be accountable for all or assigned areas of the following duties and results.

Implementation of the Communication and Advocacy Strategy with a focus on social media management:

• Support the growth of UNICEF South Asia digital platforms to ensure greater understanding, participation, and meaningful engagement with our audiences – with a special focus on our younger audiences and related campaigns like mental health – through the development of high-quality content, research, community moderation and knowledge management.
• Strengthen the reach and engagement of ROSA’s social media channels, particularly among identified target audiences such as youth and decision-makers.
• Develop and expand the social media presence of the UNICEF Regional Director for South Asia, tracking performance and identifying new opportunities to increase reach and engagement.
• Develop and maintain regular contact with regional youth initiatives to integrate youth target audience engagement as part of broader social media strategies, as relevant.
• Use social media channels to drive an agile response to breaking news/events, emerging issues, and opportunities to position UNICEF’s mandate in regional and international media.
• Lead the development and execution of paid social media marketing strategies for ROSA social media channels.
• Provide technical support to ensure that a set of digital communication performance indicators is identified and adjusted as necessary, and these communication indicators are incorporated into the ROSA Annual Management Plan and Annual Work Plan.

Content production:   

• Support the research, planning and development of high-quality, high-impact, on-brand, creative and engaging content (copy, graphics, multimedia) for advocacy moments for ROSA digital platforms and dissemination to country offices and partners. Support the positioning of UNICEF as the leading voice for children and strengthen the brand.
• Conceptualize and develop videos, graphics, and infographics to communicate the situation of children in South Asia and UNICEF’s programmatic response.
• Produce and post-produce multimedia content (photo and video) in support of regional programmatic priorities and areas of acceleration.
• Produce and post-produce multimedia content (photo and video) in support of country teams when required and ensure the post-produced packages are uploaded to WeShare for use by global teams.

Brand & Design:  

• Ideate, conceptualize and design brand and branded assets in line with UNICEF’s brand guidelines, across a range of audiences and platforms.
• Contribute to the strategic direction and guidance on the use of the UNICEF brand, making it accessible and appealing in ‘glocal’ contexts.
• Regularly monitor audience engagement with different channels and feed findings into design development planning.

Community management and monitoring:

• Lead on the 24 x 7 x 365 management of social media channels, support strategic focus on strengthened community management, to build trust and affinity with audiences, taking a more horizontal communication approach.
• Monitor current events, public opinion and press, identify issues and trends, and advise on appropriate digital media response.
• Recommend ideas to cultivate stronger connections with our communities and ensure our audiences feel heard, valued, and connected with us.
• Support the monitoring evaluation and reporting for digital campaigns. Provide comprehensive support in monitoring, evaluation, and reporting on the performance of digital campaigns and identify areas for improvement. Generate insightful reports and recommendations to inform future campaign strategies and optimize outcomes.

To qualify as an advocate for every child you will have…

• A university degree in Communication, Journalism, Public Relations, Marketing, Design, or a related field.
• A minimum of 1 year of progressively responsible and relevant professional work experience in communication, digital marketing, broadcast, and/or new media. Direct experience managing enterprise level social media accounts is considered an asset.
• Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian, or Spanish) or a local language is an asset.

Source: https://jobs.unicef.org/cw/en-us/job/576429