Data Marketing and Analytics Officer
University of Manchester
The activity of the Student Marketing Team is of key strategic importance for the University. It is responsible for the strategy and policy related to student marketing and for leading and delivering key projects and initiatives in support of our planned student intake.
The Data Marketing and Analytics Officer will work closely with the Data Marketing and Analytics Manager to implement and deliver key functions within the Data Marketing and Analytics team in support of student marketing and recruitment activities. They will implement processes and workflows which engage enquirers, grow applications, strengthen conversion and secure student recruitment, at both undergraduate and postgraduate level including blended and distance learning. They will have experience of using programming languages with data mining and data manipulation techniques to optimise the use of student marketing and recruitment systems usage, analytics and reporting.
The successful candidate will have significant experience in the field of data marketing and analytics, ideally within the higher education sector.
As an equal opportunities employer we welcome applicants from all sections of the community regardless of age, sex, gender (or gender identity), ethnicity, disability, sexual orientation and transgender status. All appointments are made on merit.
Our University is positive about flexible working – you can find out more here
Blended working arrangements may be considered
Please note that we are unable to respond to enquiries, accept CVs or applications from Recruitment Agencies.
Enquiries about the vacancy, shortlisting and interviews:
Name: David Eglese, Data Marketing and Analytics Manager,
Email: [email protected]
General enquiries:
Email: [email protected]
Technical support:
https://jobseekersupport.jobtrain.co.uk/support/home
This vacancy will close for applications at midnight on the closing date.
Please see the link below for the Further Particulars document which contains the person specification criteria.
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