Customer Targeting Manager
Customer Targeting Group, Customer Experience Excellence Department,
Human Pharma Operations Division
Role Purpose:
The Customer Targeting Manager is highly skilled in cross-functional collaboration with stakeholders across the organization to optimize customer targeting across offline & online channels to enhance channel engagement. The role involves analyzing unstructured & structured data and applying an understanding of business objectives to develop and implement targeting strategies, identify opportunities for growth through more effective resource allocation using advanced analytical methodologies, and monitoring their effectiveness. As a champion for data informed decision making & an expert in engagement data from internal & external sources, the role will identify new opportunities for customer engagement models. By contributing to planning and execution of effective and actionable engagement approaches for sales & marketing executional plans the customer targeting manager will contribute strongly to increased customer engagement, experience, and business growth.
Key Job Accountabilities:
Identify where company should focus its resources
Use advanced analytics techniques to understand customer behavior and preferences across different channels from structured and unstructured data and develop recommendations to improve customer experience and engagement across all channels.
Evaluate the effectiveness of running omnichannel engagements and roll them out to the NBA in collaboration with the campaign management team.
Participate as active working team member in projects, related to improving data driven decision making
Key Contacts:
Report to Head of Customer Targeting Group, Customer Experience Excellence Department, Human Pharma Operations Division
Interaction with stakeholders:
Qualifications:
・Data analysis
・Significant breadth of knowledge across multiple sources of data (e.g. Adobe Campaign, Adobe Analytics, Salesforce (Veeva) CRM,3rd party email/event data, etc.)
・Understanding of pharmaceutical industry and trend of environmental changes
・Knowledge and/or experience with strategic frameworks, marketing and execution
・Project management skills, ability effectively engage with stakeholders, strong problem solving skills as well as detail orientation
・Capable to provide the leadership to develop and implement solutions to complex problems.
・Critical thinker with ability to self-manage workload, including reprioritizing and delivery under tight timelines.
・Excellent oral and written communications skills.
・Ability to work well under pressure, influence without authority, good interpersonal and negotiation skills
・Unbiased international view and inter-cultural competence
・Open minded, motivating personality with drive and initiative
・Willingness and ability to create and share knowledge
・Team player, flexible and willingness to adapt in a changing environment
Recruiter:Horiuchi
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