Customer Marketing Associate (Fixed Term Contract) in Toronto, Canada


Job Description :

Customer Marketing Associate


Diageo Canada produces and sells leading Spirits, Beer & Ready-to-Drink (RTD) brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Crown Royal, Don Julio, Tanqueray, and Guinness. Our vision is to be the best and most trusted Consumer Packaged Goods Company in Canada!

The Customer Marketing Associate will create national below the line (BTL) programs based on consumer, shopper, and customer insights to help Diageo and our customers win at the moment of choice. They will also support the execution of the World Class Cocktail Programs!


To assist the Customer Marketing Manager (CMM) – Prestige Brands (75%) and World Class Team (25%). In the Customer Marketing role, they will develop BTL branded programs that align with the brand strategy in retail, On Premise (OP) and other customer settings. The CM Associate will help create and implement these programs with their brand partners and produce the sales materials for gold standard execution. They will also communicate these programs to Diageo Canada and our Broker partner with proper lead-times: nine months “planned”, six months “ready” and two months “execute”. In the World Class portion of the role, they will implement the World Class Cocktail retail programming and support the World Class Cocktail Competition execution lead by the On-Premise and Reserve Manager. This is done in a hybrid working environment with 3 days a week in the Toronto office.

Decision Making

An individual that is independent, proactive, resourceful, organized and can work with broad scope of business partners.

Team Responsibility

Reports into the Customer Marketing Manager (CMM) – Prestige Brands

Works collaboratively with Customer Marketing Managers to get all relevant tools & information to build selling tools & program materials

Leadership standards to be shown, include inspiring a cohesive team culture

Complexity of Role

Needs to work collaboratively with multiple partners to gather information to build selling materials and program assets

Requires an understanding of building professional and polished PowerPoint Decks

Key Outputs/Expectations

Contributing to the national BTL strategy within the total Brand Plan

Supporting the National BTL programs including POS Tools, displays, creative, selling materials delivered on-time and in-full

Assisting with the National BTL Budget Management

Providing input for incremental National Retail and OP programs for their respective brands/categories to help close gaps and/or capitalize on existing or new opportunities

Preparing National content for sell sheets, selling decks and launch kits

Following deadlines to coincide with our continual planning cycle and executional calendar of 9 months planned, 6 months ready, 2 months implement

Collaborating with the Diageo Canada and Broker Sales teams to build tools and programs that drive our Big Bet, Core, Reserve and Innovation agenda

Collaborating with our Diageo sales and Broker teams to develop plans that improve Diageo’s visibility at points of Shopper engagement, both Retail and On Premise

Participating in the development of customer focused experiential events to support our brand strategies

Communicating program tools and objectives to Diageo and our Broker nationally

Maintaining and building relationships with key Below-the-Line (BTL) agencies and CPG partners

Creating all the elements required for Retail and OP programs within Canadian regulation and the Diageo Marketing Code, including:

BTL Creative

Print-on-Demand (POD) Assets

POS Tool selections, including approved packaging design where necessary

In-Store Displays

Kitted programs for brand execution

Selling material content

“Bringing Diageo brands to life” with our Liquor Jurisdictions and OP customers

Championing our Canadian compliance agenda in all that we do

Hybrid work environment with the expectation to be in the Toronto office 3x/week


Undergraduate degree (BComm/BA) required

1-3 years’ work experience (can include paid, volunteer, co-op etc.)

Strong working knowledge of Microsoft Suite including Outlook, Microsoft PowerPoint & Excel

Strong written communication skills


Well organized and possess the ability to prioritize multiple initiatives

The ideal candidate will need to possess strong leadership competencies, and strong team and analytical skills; strategic thinking skills; proactivity and enthusiasm for work in a fast moving, dynamic environment; the ability to communicate effectively, especially as part of a team; ability to be creative.

Worker Type :

Fixed Term Contract (Fixed Term)

Primary Location:

Downtown Toronto

Additional Locations :

Job Posting Start Date :


With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people’s unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.


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