Brand Manager in Austin, Texas
Unilever
At Onnit, we’re on an exhilarating journey—from our roots as a founder-led startup to establishing a robust consumer packaged goods (CPG) foundation and expanding our retail presence. As a Brand Manager, you’ll be at the forefront of this transformation, driving our base business and innovation strategies, shaping our brand, and contributing to our growth. You’ll collaborate with cross-functional teams define our brand, media and creative strategies and bring our annual tactical plans to life. You will help develop and bring to market new, insight-driven innovations that resonate with our target consumer. You’ll also support day-to-day tasks related to base business management. If you’re passionate about growing our brands, creating products consumers love and having a lasting impact, this role is for you.
KEY RESPONSIBILITIES:
Base Business Management
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Provide in-depth analysis of business performance for responsible areas and become expert on metrics for your product P&L
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Provide regular reports to senior leadership on brand health and results, track KPIs for new product launches.
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Play a meaningful role in the delivery of your brand’s P&L goals and the creation and delivery of the financials of your initiatives
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Manage direct marketing expense (DME) planning and spend for your brand, including ongoing budget management
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Review all elements including pricing strategy, active SKU management, category management / assortment optimization, and consumption performance trends for your brand
Brand Strategy & Annual Planning
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Lead annual brand and marketing planning, and periodic re-planning on your business
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Develop deep knowledge of the commercial, operational, and financial dimensions of your business
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Conduct external and internal assessments of the business environment, competitors, customers, market trends, and implications to the particular area of responsibility
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Coordinate a variety of cross-functional teams for the business in order to deliver strategies and define short and long term goals, leveraging data driven demand signals to generate business growth opportunities.
Innovation
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Collaborate with cross-functional teams to replenish 3-year NPD pipeline based on market trends, consumer insights and brand strategies.
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Work with a variety of stakeholders to create and source innovative concepts that solve for unmet consumer needs; work closely with R&D on early stage product discovery and design.
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Champion a culture of experimentation and continuous improvement within project teams.
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Lead projects through the gate-keeping process, securing alignment among key stakeholders for project decisions.
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Develop robust business cases, working closely with sales, finance, and operations on volume forecasts and P&L modeling.
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Conduct consumer research and competitive analysis to inform data-driven decision making.
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Work closely across marketing, sales, product and operations teams to drive brand growth.
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Collaborate with external partners, agencies, and vendors to execute brand initiatives; manage vendor relationships
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Foster strong relationships with myriad stakeholders to ensure brand consistency.
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Leader, driver, persuasive, strong interpersonal skills to work cross-functionally
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Analytical, accountable, results oriented
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Proactive, innovative, thought leader, trustworthy
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Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred)
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Minimum 2 years of brand management experience, with exposure across base and innovation
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Comfort translating data into actionable insights and brand narratives
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Experience in Microsoft Office Suite (Excel, Word and PowerPoint)
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Ability to work in ambiguity and thrive in a dynamic, multi-project, deadline-driven environment.
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CPG experience preferred; DTC/E-Comm experience a plus
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Full medical, dental, and vision benefits
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Basic Life Insurance
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401(k) eligibility with company matching
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Flexible Vacation and time off policy
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$200/month wellness stipend
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Paid holidays
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Competitive compensation
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Tuition reimbursement
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Fringe benefits including free access to Onnit Academy gym ; co-pay healthy meals; among many others
EOE race/color/religion/sex/sexual orientation/gender identity/national origin/disability/veteran status
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