Brand Content Coordinator in Hamilton, Ontario

BRAND CONTENT COORDINATOR

We are seeking somebody who is dynamic, personable and passionate to join our Marketing & Brand Experience team as our Brand Content Coordinator!  As a member of our team of champions, you will gain meaningful work experience in a welcoming and exciting environment where we lead by example and work together to deliver extraordinary experiences.

You will be responsible for developing, executing and analyzing content and campaigns for a range of marketing channels including website, collateral, email, social media and both internal/external communications.

YOU WILL HAVE THE OPPORTUNITY TO:

• Continually curate content for social media posts by utilising own photography skills, as well as building relationships with external photographers

• Manage day to day media relations/requests for brand and corporate issues

• Provide central support to the Marketing & Brand Experience team

• Conduct thorough content audits and analysis to identify gaps, opportunities and areas for improvement

• Manage the vendor relationships; specifically building relationships with local photographers and like-minded vendors and partners

• Develop written materials such as press releases, Q&A, media standby statements on brand and corporate issues as required

• Assist with the creation of all brand PR materials to ensure communication is accurate, relevant and consistent with the Carmens Group brand and overall messaging

• Evaluate the effectiveness of social media programs and communicate results

• Develop and implement an online communications strategy ensuring an alignment with the internal communications strategy

• Collaborate with team members as needed and help provide creative solutions to communication problems

• Manage the day to day social media platforms content and deployment, including creating schedules for content for all social media accounts and email communications

• Manage the photography and videography assets of each venue and ensure consistency with brand standards

• Manage paid media advertising with our agencies

• Assist in developing the social media communication plans

• Uphold Carmen’s Group vision, purpose & values

• Other duties as required

REQUIREMENTS

• Bachelor’s degree in Communications, Public Relations, Journalism, English or a related discipline

• 1-2 years’ experience managing social media platforms with successful results, including creating and editing videos

• Efficient in Canva

• Strong working knowledge of communication principles and practices

• Photography background required; photography experience within the hospitality industry is considered an asset

• Must possess excellent oral, written and interpersonal communication with strong writing and editorial abilities

• Demonstrated success with social media tools such as Twitter, Facebook, Instagram and others

• Strong project management skills

• Must be able to meet tight deadlines and execute flawlessly on projects in a fast paced, often pressured environment and see a project through to completion

• Must have the ability to be an influential communications consultant within the organization

• Must have the ability to work effectively in a team

• Mist be capable of maintaining confidentiality, with a high level of accuracy regarding information

• The ability to develop and maintain strong professional relationships with internal and external stakeholders and work effectively with all levels of employees is critical

• Reliable transportation to travel between venues is required

• Ability to attend and conduct presentations

• Schedule flexibility required including weekend and evening availability 

  Carmen’s group is an entertainment and hospitality company committed to creating extraordinary memories for our guests and clients. Driven by our passion, creativity, innovative thinking, and world class service, we have remained industry champions for over 35 years. We are committed to enriching the lives of our guests through providing one of a kind experiences at each of our venues including Carmen’s Banquet Centre, The Best Western Premier C Hotel by Carmen’s, The Lakeview by Carmen’s, Hamilton Convention Centre by Carmen’s, and fig&lemon. We are devoted to bringing excitement to Hamilton and Southern Ontario, and to enhancing the image of Hamilton with every strategic initiative we pursue.

  Carmen’s Group makes certain there is an equal employment opportunity for all employees and applicants for employment. Carmen’s Group will strive to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability during the recruitment process, please notify Human Resources upon scheduling your interview.

   

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